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By analyzing moves to establish an engineering college, expand graduate education, and increase international student recruitment, the study shows convergence toward a research-oriented sister institution while adapting to a different market niche. 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O’Connell, Illinois State University  \nAbstract  \nThis case study uses the theory of academic capitalism (TAC) to explore how a public university known primarily for undergraduate education is incorporating market-oriented practices and structures, and how those changes could impact its curriculum and enrollment profile. Through initiatives to establish an engineering college, expand graduate education, and expand international student recruitment, the university’s initiatives bring it closer to its research-oriented sister institution, one with a much different curriculum and enrollment profile. The findings extend the scope of TAC beyond the limited set of institutional types and issues explored in most existing research. The findings also provide insight for policymakers and higher education administrators into how public institutions oriented toward undergraduate education may change in the face of declining state financing and increasing reliance on tuition revenue.  \nKeywords: case study; higher education; academic capitalism; neoliberalism  \nState funding of public higher education institutions (HEIs) in the United States has been on along decline. From 2000 to 2015, spending per full-time equivalent student decreased 31% nationwide (Pew Charitable Trusts, 2019, p. 5) . HEIs have responded in a variety of ways, such as creating new academic programs, targeting new student populations, changing admissions policies, and taking on new functions and services. The theory of academic capitalism (TAC) provides an important framework for interpreting these changes. According to TAC, HEIs aren’t passive subjects in a market system; they may proactively develop capitalist organizational principles, operational structures, and partnerships. Such developments illustrate how HEIs are actively reshaping themselves in market-oriented ways.  \nMost TAC research focuses on how HEIs integrate into existing markets and produce goods, such as intellectual property and branded products, for consumption. This focus centers larger, more prestigious, research-oriented universities that are better equipped to engage in such practices. Some recent scholarship has begun expanding into more varied institutional types and issues. The present study contributes to this expansion by looking at a public university known for undergraduate education, Western Mountain University (WMU), as it emulates aspects of University of the Coast (UC), a prestigious public research university and sister school to WMU. WMU’s plans to develop an engineering college, expand graduate education, and expand international student recruitment suggest a significant departure from its historical mission and identity. Close examination of these initiatives reveals how WMU is adopting market-oriented priorities like those  \nof UC, while sometimes modifying them to fit a distinct market niche. The results show how TAC can be extended beyond research institutions and traditional market activities to explore areas such as curricular content and enrollment profile. They also offer a preview of how such institutions may adapt to a higher education environment increasingly defined by revenue pressure and marketstyle competition.  \nTheoretical Framework and Literature Review  \nTAC was originally developed by Slaughter and Leslie (1997) . They argued that as states began reducing higher education funding in the 1970s and 1980s, HEIs responded by finding ways to reach into capitalist markets, such as expanding patenting practices and technology transfer. Slaughter and Rhoades (2004) argued that changes in political policies and available resources led institutions not only to connect with capitalist markets, but to incorporate capitalist structures internally and become active market agents. The result was “colleges and universities…as actors initiating academic capitalism, not just…players bei","cbCaiuqjQyfHOK0O","https://ap.wps.com/l/cbCaiuqjQyfHOK0O","pdf",302233,18,"English","# Abstract\n# Theoretical Framework and Literature Review\n## Academic capitalism (TAC)\n## Neoliberalism","[{\"question\":\"What theory does the case study use to analyze the university’s changes?\",\"answer\":\"The study uses the theory of academic capitalism (TAC) to interpret how the public university adopts market-oriented practices and structures.\"},{\"question\":\"Which initiatives are used as evidence of market-oriented shifts at the teaching-focused university?\",\"answer\":\"The case study examines plans to establish an engineering college, expand graduate education, and increase international student recruitment.\"},{\"question\":\"How does TAC relate to neoliberalism in the article’s framework?\",\"answer\":\"The article contrasts TAC with neoliberalism and discusses neoliberalism as a widely used but rarely defined concept, highlighting themes such as marketisation, privatisation, auditing, and entrepreneurialism.\"}]","The Emergence of Academic Capitalism at a Teaching University | PDF",1792090486,45]