[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-detail-142628-en":59,"doc-seo-142628-105":81},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":5,"data":60},{"doc_id":61,"user_id":62,"nickname":63,"user_avatar":64,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":66,"doc_content":67,"file_id":68,"file_url":69,"file_type":70,"file_size":71,"view_count":39,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":72,"language":73,"language_code":74,"site_id":75,"html_lang":74,"table_of_contents":76,"faqs":77,"seo_title":78,"seo_description":66,"update_tm":79,"read_time":80},142628,962084925636,"Sophia Brooks","https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","The Effectiveness of Using Cartoon Spokescharacters on Restaurant Menus as Nudges to Promote Healthier Food Choices among Children - a Qualitative Analysis","The research examines whether cartoon spokescharacters placed on restaurant menus function as nudges that guide children toward healthier food choices. The study addresses rising childhood obesity, noting that traditional interventions such as menu labeling and nutrition education have not fully resolved dietary behavior. Using a qualitative approach, it analyzes spokescharacters on restaurant menus and evaluates their influence on children’s preferences through interviews and structured methods, aiming to generate evidence for stakeholders and inform policy and marketing regulations targeting child-directed techniques.","The Effectiveness of using Cartoon Spokescharacters on Restaurant Menus as Nudges to promote Healthier Food Choices among Children: a qualitative analysis.  \nTITLE:  \nThe effectiveness of using cartoon spokescharacters on restaurant menus as nudges to promote healthier food choices among children: a qualitative analysis.  \nTABLE OF CONTENTS  \nSummary. 3  \n1. Introduction.  \n1.1 – Background of the phenomenon. 11  \n1.2 – Practical relevance of the research. 14  \n1.3 – Research question and objectives. 17  \n1.4 – Overview of the thesis structure. 18  \n2. Literature Review.  \n2.1 – The role of created spokescharacters in the marketing & advertising service sector. 19  \n2.2 – Overview of the concept of nudging & cognitive biases. 25  \n2.3 – Use of cartoonized spokespersons as a nudging strategy in food marketing for children. 30  \n2.3.1-Spokescharacters on child-friendly restaurant menus for healthy choices in restaurants.36  \n2.4 – Ethical issues in research on children. 38  \n3. The study.  \n3.1 – Narrative-based theoretical framework, research design, and approach. 41  \n3.2-Participants’ selection: the Lens Model of Judgments. 46  \n3.3-Data collection method: qualitative research through ZMET Method. 51  \n3.4-Data analysis method: content analysis through coding. 55  \nResults Discussion & Conclusion. 62  \nAppendices & References. 66  \nSUMMARY.  \nChildhood obesity is a global concern, with millions of children under five being overweight or obese. Italy, historically having lower rates, is also experiencing an alarming increase, with over 20% of children aged 5 to 19 being overweight and nearly 10% obese in 2020, a significant rise from the 1990s. The factors contributing to this trend include unhealthy diets, sedentary lifestyles, urbanization, and changing family dynamics. Various public health initiatives, like menu labeling and nutrition education, have been implemented but haven't fully solved the issue.  \nAs traditional approaches have had limited success, alternative strategies like \"nudging\" are being explored. Nudging involves subtle changes in the environment to encourage healthier choices, such as using cartoon characters on restaurant menus. Cartoons are influential, but their effectiveness in promoting healthier choices on menus has not been extensively studied.  \nA study conducted by Ogle et al. (2010) on the impact of using licensed media characters on food and beverage packages to influence children's preferences – which inspired this research-found that children were more likely to choose products with popular cartoon characters on the packaging, but it didn't explore their impact on restaurant menus. This research project aims to investigate the effectiveness of using cartoon spokespersons on restaurant menus to promote healthier choices among children. It will analyze the spokescharacters on restaurant menus and their impact on children's preferences and choices, contributing to evidence-based interventions against pediatric obesity.  \nThe study's significance extends to various stakeholders, including food and beverage companies looking to guide children's consumption behavior and address pediatric obesity. It emphasizes that such strategies can improve a company's image within local communities and contribute to public health efforts. Furthermore, the research findings can inform public policies and regulations targeting marketing techniques aimed at children.  \nAcademically, the research project wants to expand the understanding of the effectiveness of nudges in promoting healthier food choices among children, conducting a qualitative content analysis and contributing to the fields of nutrition, marketing, and child psychology providing a different point of view on the matter: not directly observing children, who meet “fatigue overtime” making experiments less accurate, but interviewing and collecting insights from professionals and common people experienced with children. Additionally, this research method ","cbCailAoQijjXaZ8","https://ap.wps.com/l/cbCailAoQijjXaZ8","pdf",2020518,152,"English","en",105,"# Summary\n# 1. Introduction\n## 1.1 - Background of the phenomenon\n## 1.2 - Practical relevance of the research\n## 1.3 - Research question and objectives\n## 1.4 - Overview of the thesis structure\n# 2. Literature Review\n## 2.1 - The role of created spokescharacters in the marketing & advertising service sector\n## 2.2 - Overview of the concept of nudging & cognitive biases\n## 2.3 - Use of cartoonized spokespersons as a nudging strategy in food marketing for children\n## 2.4 - Ethical issues in research on children\n# 3. The study\n## 3.1 - Narrative-based theoretical framework, research design, and approach\n## 3.2 - Participants’ selection: the Lens Model of Judgments\n## 3.3 - Data collection method: qualitative research through ZMET Method\n## 3.4 - Data analysis method: content analysis through coding\n# Results Discussion & Conclusion\n# Appendices & References","[{\"question\":\"Why focus on using cartoon characters on restaurant menus for children?\",\"answer\":\"The study targets childhood obesity and dietary behavior, especially where traditional measures have not produced sufficient change. It explores whether visual cues like cartoon spokescharacters can subtly steer healthier choices.\"},{\"question\":\"What research methods does the thesis use to study menu nudges?\",\"answer\":\"It applies a qualitative design with interviews and a structured approach using the ZMET method for data collection, followed by content analysis through coding.\"},{\"question\":\"Who are the participants and how are they selected?\",\"answer\":\"Participants include experts and professionals who have observed children’s everyday decision-making processes. Selection follows the Lens Model of Judgments.\"}]","The Effectiveness of Using Cartoon Spokescharacters on Restaurant Menus as Nudges to Promote Healthier Food Choices among Children - a Qualitative Analysis | PDF",1787685138,383,{"code":4,"msg":82,"data":83},"ok",{"site_id":75,"language":74,"slug":84,"title":65,"keywords":85,"description":66,"schema_data":86,"social_meta":140,"head_meta":142,"extra_data":144,"updated_unix":79},"the-effectiveness-of-using-cartoon-spokescharacters-on-restaurant-menus-as-nudges-to-promote-healthier-food-choices-among-children-a-qualitative-analysis","",{"@graph":87,"@context":139},[88,102,122],{"@type":89,"itemListElement":90},"BreadcrumbList",[91,95,97,100],{"item":92,"name":93,"@type":94,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":96,"name":9,"@type":94,"position":14},"https://docshare.wps.com/document/",{"item":98,"name":40,"@type":94,"position":99},"https://docshare.wps.com/document/research-report/",3,{"item":101,"name":65,"@type":94,"position":19},"https://docshare.wps.com/document/the-effectiveness-of-using-cartoon-spokescharacters-on-restaurant-menus-as-nudges-to-promote-healthier-food-choices-among-children-a-qualitative-analysis/142628/",{"url":101,"name":65,"@type":103,"image":104,"author":109,"headline":65,"publisher":111,"fileFormat":114,"inLanguage":74,"description":66,"dateModified":115,"datePublished":116,"encodingFormat":114,"isAccessibleForFree":117,"interactionStatistic":118},"DigitalDocument",{"url":105,"@type":106,"width":107,"height":108},"https://docshare.wps.com/thumbnails/the-effectiveness-of-using-cartoon-spokescharacters-on-restaurant-menus-as-nudges-to-promote-healthier-food-choices-among-children-a-qualitative-analysis/142628.png","ImageObject",300,407,{"name":63,"@type":110},"Person",{"url":92,"name":112,"@type":113},"DocShare","Organization","application/pdf","2026-09-29","2026-08-25",true,{"@type":119,"interactionType":120,"userInteractionCount":39},"InteractionCounter",{"@type":121},"ViewAction",{"@type":123,"mainEntity":124},"FAQPage",[125,131,135],{"name":126,"@type":127,"acceptedAnswer":128},"Why focus on using cartoon characters on restaurant menus for children?","Question",{"text":129,"@type":130},"The study targets childhood obesity and dietary behavior, especially where traditional measures have not produced sufficient change. It explores whether visual cues like cartoon spokescharacters can subtly steer healthier choices.","Answer",{"name":132,"@type":127,"acceptedAnswer":133},"What research methods does the thesis use to study menu nudges?",{"text":134,"@type":130},"It applies a qualitative design with interviews and a structured approach using the ZMET method for data collection, followed by content analysis through coding.",{"name":136,"@type":127,"acceptedAnswer":137},"Who are the participants and how are they selected?",{"text":138,"@type":130},"Participants include experts and professionals who have observed children’s everyday decision-making processes. Selection follows the Lens Model of Judgments.","https://schema.org",{"og:url":101,"og:type":141,"og:title":65,"og:site_name":112,"og:description":66},"article",{"robots":143,"canonical":101},"index,follow",{"doc_id":61,"site_id":75}]