[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-155379-105":3,"detail-sidebar-cat-0-en-105":81,"doc-detail-155379-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","the-effect-of-twitter-cancel-culture-on-the-music-industry-research-report","The Effect of Twitter Cancel Culture on the Music Industry - Research Report","","The study examines how public sentiment toward musicians described as “canceled” on Twitter evolves based on the issue type prompting cancellation, the artist’s background, and the strength of parasocial ties with fans. Using Twitter as the main data source, the research aims to determine whether cancel culture can increase toxicity and negativity toward a targeted individual over time. The analysis supports case studies across six musicians from three genres to quantify sentiment shifts and evaluate key drivers.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/the-effect-of-twitter-cancel-culture-on-the-music-industry-research-report/155379/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/the-effect-of-twitter-cancel-culture-on-the-music-industry-research-report/155379.png","ImageObject",300,407,{"name":42,"@type":43},"Dozel","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-30","2026-08-28",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",10,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What does the research aim to determine about Twitter cancel culture and musicians?","Question",{"text":63,"@type":64},"It evaluates whether cancel culture on Twitter leads to increased toxicity and negativity in public sentiment toward canceled musicians over time.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How does the study plan to measure changes in sentiment?",{"text":68,"@type":64},"The study analyzes Twitter public sentiment over time, focusing on the type of issue, artists’ background, and the strength of parasocial relationships with fans.",{"name":70,"@type":61,"acceptedAnswer":71},"What factors are included as sub-research questions?",{"text":72,"@type":64},"RQ1 compares sentiment changes by issue type; RQ2 examines differences by gender and genre; RQ3 tests differences for artists with strong versus weak parasocial fan connections.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},155379,1787910842,{"code":4,"msg":82,"data":83},"success",[84,88,92,96,101,106,111,115,120,123,126],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":93,"show_sort_weight":94,"slug":95},"Exam",70,"exam",{"id":97,"doc_module":4,"doc_module_name":25,"category_name":98,"show_sort_weight":99,"slug":100},5,"Comic",60,"comic",{"id":102,"doc_module":4,"doc_module_name":25,"category_name":103,"show_sort_weight":104,"slug":105},6,"Technology",50,"technology",{"id":107,"doc_module":4,"doc_module_name":25,"category_name":108,"show_sort_weight":109,"slug":110},7,"Healthcare",40,"healthcare",{"id":112,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":113,"slug":114},8,30,"research-report",{"id":116,"doc_module":4,"doc_module_name":25,"category_name":117,"show_sort_weight":118,"slug":119},9,"Religion & Spirituality",20,"religion-spirituality",{"id":118,"doc_module":4,"doc_module_name":25,"category_name":121,"show_sort_weight":118,"slug":122},"World Cup","world-cup",{"id":55,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":55,"slug":125},"Lifestyle","lifestyle",{"id":127,"doc_module":4,"doc_module_name":25,"category_name":128,"show_sort_weight":97,"slug":129},19,"General","general",{"code":4,"msg":82,"data":131},{"doc_id":79,"user_id":132,"nickname":42,"user_avatar":133,"doc_module":4,"category_id":112,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":127,"language":139,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":12,"update_tm":80,"read_time":143,"preview_page_count":4},962085662650,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","The Effect of Twitter Cancel Culture on the Music Industry  \nNikitha Gopal, Abigail Velasquez, Peter Wu  \nMarch 16, 2022  \n1 Abstract  \nMusicians often trend on social media for various reasons but in recent years, there has been a rise in musicians being “canceled” for committing offensive or socially unacceptable behavior. Due to the wide accessibility of social media, the masses are able to hold accountable musicians for their actions through “cancel culture”, a form of modern ostracism. Twitter has become a well-known platform for “cancel culture” as users can easily spread hashtags and see what’s trending, which also has the potential to facilitate the spread of toxicity. We analyze how public sentiment towards canceled musicians on Twitter changes in respect to the type of issue they were canceled for, their background, and the strength of their parasocial relationship with their fans. Through our research, we aim to determine whether cancel culture on Twitter could lead to an increase in toxicity towards a canceled individual.  \n2 Introduction  \nEvery so often, a public figure or celebrity would trend on Twitter over behavior that the general public would consider offensive or socially unacceptable by today’s standards. From politics to Hollywood to the music industry, all kinds of public figures have been called out and criticized for such behavior by the masses. This form of modern ostracism is known as “cancel culture”, in which the masses attempt to call out and boycott an individual in response to problematic remarks or ideologies that they have expressed. This online phenomenon has resulted in celebrities facing real life repercussions. For example, the world renown rapper, Travis Scott recently faced backlash for lack of crowd control which results in multiple deaths and injuries (Lamarre) . Due to the public uproar, multiple lawsuits were filed against Scott and many organizers canceled his upcoming performances. His music also struggled to find air time on the radio. Another example is R. Kelly, an American singer and songwriter, who was accused for sexually assualting minors. In fact, R. Kelly was arrested for 10 counts for sexual asualting four women. The hashtag “\\#MuteRKelly”, however, began trending on Twitter when “Survingn R. Kelly”, an investigative series began airing on the US network Lifetime. The hashtag was pushing for R. Kelly songs to be removed from radio and music applications (Associated Press) .  \n3 Problem Statement and Objectives  \nTo investigate how cancel culture affects the overall public perception of musicians on Twitter, our main research question is the following: among English-speaking Twitter users, how does their sentiment towards canceled musicians change over time? As a result of getting canceled, we believe that there will be an overall increase in toxicity and negativity in terms of public sentiment on  \nTwitter towards the canceled individual. To understand the nuances and quantify the effect of cancel culture on public figures, we will be conducting case studies on six individuals from three different genres within the music industry, using Twitter as our main source and platform. To assist our main investigation, we ask three sub-research questions:  \n• RQ1: How does sentiment differ over time based on the type of issue the individual was canceled for?  \n• RQ2: How does sentiment differ based on the individual’s gender and the genre they cater to?  \n• RQ3: How does sentiment differ for individuals with and without fans that have a strong parasocial connection to the individual?  \n4 Literature Review  \nMany social media platforms have been criticized for not doing enough to mitigate or reduce the spread of misinformation and hate speech within online communities. In response to such criticism, social media platforms employed the idea of deplatforming, where the platform temporarily or permanently bans an influential figure’s account for not complying with their guidelines (F","cbCaigfJ0ZD9BOG6","https://ap.wps.com/l/cbCaigfJ0ZD9BOG6","pdf",990985,"English","# Abstract\n# Introduction\n# Problem Statement and Objectives\n# Literature Review","[{\"question\":\"What does the research aim to determine about Twitter cancel culture and musicians?\",\"answer\":\"It evaluates whether cancel culture on Twitter leads to increased toxicity and negativity in public sentiment toward canceled musicians over time.\"},{\"question\":\"How does the study plan to measure changes in sentiment?\",\"answer\":\"The study analyzes Twitter public sentiment over time, focusing on the type of issue, artists’ background, and the strength of parasocial relationships with fans.\"},{\"question\":\"What factors are included as sub-research questions?\",\"answer\":\"RQ1 compares sentiment changes by issue type; RQ2 examines differences by gender and genre; RQ3 tests differences for artists with strong versus weak parasocial fan connections.\"}]","The Effect of Twitter Cancel Culture on the Music Industry - Research Report | PDF",48]