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does the unit use the country of origin effect in the airline context?","Question",{"text":63,"@type":64},"It uses the country of origin effect to examine how nation-state identity and perceived cultural products are used to market and sell travel, drawing on examples from airline advertising.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What kinds of learner activities are included in the materials?",{"text":68,"@type":64},"Learners discuss travel preferences, analyze print and video ads, build written descriptions, describe images, state and support opinions, and engage critically with culture in travel marketing and branding.",{"name":70,"@type":61,"acceptedAnswer":71},"What is the focus of the TAG 2 section?",{"text":72,"@type":64},"TAG 2 focuses on nation-branding, including activities that connect branding with cultural stereotypes and symbols, followed by tasks related to Austrian imagery and Instagram 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& Airlines:\u003Cbr>A Case Study Between Austria & Germany at the Intermediate Level\u003Cbr>Amanda Sheffer\u003Cbr>Vice Chair, Department of Modern Languages and Literatures; Clinical Associate Professor of German – The Catholic University of America\u003Cbr>Abstract (English):\u003Cbr>A merger between two German-speaking airlines from different nations presents an opportunity for students to reflect on the notions of culture and business. This unit consists of six 50-minute course periods designed for the intermediate language classroom. These materials use the country of origin effect to examine how the nation-state and perceived cultural products are used to market and sell travel. Students reflect on print and video advertising to develop writing descriptions, to read an image, to state an opinion, and to engage critically with notions of culture used in travel industry marketing and branding.\u003Cbr>Lesson Plan & Case:\u003Cbr>TAG 1\u003Cbr>\u003Cbr>Das ist die Reise wert\u003Cbr>Besprechen Sie in Kleingruppen:\u003Cbr>1. Reisen Sie gerne? Interessieren Sie sich für Reisen? Welche Stadt oder welches Land wollen Sie besuchen? Warum?\u003Cbr>2. Wie möchten Sie am liebsten reisen: mit dem Auto, mit dem Fahrrad, mit dem Bus, mit dem Zug oder mit dem Flugzeug?\u003Cbr>3. Haben Sie eine Lieblingsfluglinie? Warum ist sie besonders gut? Wofür ist die Fluglinie bekannt? z.B. Ist American Airlines irgendwie amerikanisch?\u003Cbr>American Airlines ist die Fluglinie, die…\u003Cbr>British Airways hat freundliche Mitarbeiter*innen, die…\u003Cbr>Air France hat eine gute Getränkeauswahl, die |\n\neine Reise buchen  \nMit einem Partner oder einer Partnerin gehen Sie zu dieser Webseite und beantworten Sie die folgenden Fragen:  \n[https://www.austrian.com/?sc_lang=de&cc=AT](https://www.austrian.com/?sc_lang=de&cc=AT)  \n1) Welche “Top Angebote” gibt es heute? Wohin würden Sie fliegen, wenn Sie nur 75 € hätten? 100 €?  \n450 €?  \n2) Prosit Neujahr! Sie wollen Silvester im Ausland feiern. Sie wollen von Wien nach London fliegen. Siemüssen am 29. Dezember abfliegen und am 2. Jänner zurück. Wann können Sie fliegen und was kostet die Reise?  \n| Wann? | Kosten? |\n| --- | --- |\n|  |  |\n|  |  |\n|  |  |\n|  |  |\n\n3) Besprechen Sie mit dem Partner / der Partnerin: Was bedeuten die folgenden Wörter auf Englisch indiesem Kontext?  \na) von  \nb) nach  \nc) Hinflug  \nd) Rückflug  \ne) Erwachsene  \nf) einfacher Flug  \ng) ohne Sitz  \nh) Gutscheincode  \ni) Flüge suchen  \n4) Was für eine Farbe hat die Webseite? Warum?  \n______________________________________________________________________  \n______________________________________________________________________  \n5) Was meinen Sie, wie alt ist Austrian Airlines?  \nDie Geschichte Austrian Airlines (AUA)  \nDie Geschichte der Firma:  \nDie erste Flugverbindung aus Österreich, jedoch nur zur Postbeförderung, erfolgte 1918 – mit einem Flug von Wien nach Kiew.  \nDie am 3. Mai 1923 gegründete \"Österreichische Luftverkehrs AG (OELAG)\" wurde nach 1938 aufgelöst (dissolved) .  \nDie Gründung der Austrian Airlines fand am 30. September 1957 statt (Grundkapital 60 Millionen Schilling) .  \nAb 1969 kam es zu Reorganisationen sowie zur Erneuerung des Flugzeugparks.  \n1974 eröffnete die Werft I (shipyard) der AUA.  \nAUA, Swissair, SAS und Finnair unterzeichneten 1990 einen Vertrag über die Gründung der\"European Quality Alliance\".  \nDie 1988 begonnene Teilprivatisierung wurde 1990 abgeschlossen (completed, realized): 2,6 Millionen Schilling-die Republik Österreich (51,9%), die Luftverkehrsgesellschaften Swissair (10%), All Nippon Airways (9%) und Air France (1,5%) .  \n1991 flog Austrian Airlines in 60 Städte in 37 Ländern.  \n\n| Präteritumform | Infinitiv |\n| --- | --- |\n|  |  |\n|  |  |\n|  |  |\n|  |  |\n|  |  |\n|  |  |\n|  |  |\n\nWas meinen Sie: Wie wichtig ist Österreich für Austrian Airlines? Kennen Sie andere Firmen denken, die ein starkes “Nation-Branding”Modell haben?  \nTAG 2  \nNation-Branding  \n1. Nennen Sie eine amer","cbCaikOK37I0pv9A","https://ap.wps.com/l/cbCaikOK37I0pv9A","pdf",592169,"English","# Lesson Plan & Case\n## TAG 1\n## TAG 2\n## Nation-Branding\n## Symbole von Österreich\n## Wie liest man ein Bild?\n## AUA: Instagram","[{\"question\":\"How does the unit use the country of origin effect in the airline context?\",\"answer\":\"It uses the country of origin effect to examine how nation-state identity and perceived cultural products are used to market and sell travel, drawing on examples from airline advertising.\"},{\"question\":\"What kinds of learner activities are included in the materials?\",\"answer\":\"Learners discuss travel preferences, analyze print and video ads, build written descriptions, describe images, state and support opinions, and engage critically with culture in travel marketing and branding.\"},{\"question\":\"What is the focus of the TAG 2 section?\",\"answer\":\"TAG 2 focuses on nation-branding, including activities that connect branding with cultural stereotypes and symbols, followed by tasks related to Austrian imagery and Instagram content.\"}]","The Country of Origin Effect & Airlines - A Case Study Between Austria & Germany at the Intermediate Level | PDF",1790851138]