[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-167214-en":3,"doc-seo-167214-105":30,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},167214,549758146520,"Patrick","https://ap-avatar.wpscdn.com/avatar/80002397d8c0411e94?_k=1775819394049821470",8,"Research & Report","The consumers’ response to product design - a narrative review","This narrative review summarizes research on how consumers respond to product design, integrating perspectives from the product side and the consumer side. It identifies key design features favored by average consumers, including aesthetics and utility, and explains human factors that shape consumer perceptions. The review outlines major measurement approaches, clarifies recurring biases during evaluation, and details commonly used analytical methods for interpreting consumer response data in design assessment contexts.","Ergonomics  \nISSN: (Print) (Online) Journal homepage: [https://www.tandfonline.com/loi/terg20](https://www.tandfonline.com/loi/terg20)  \nThe consumers’ response to product design: a narrative review  \nBrahim Benaissa & Masakazu Kobayashi  \nTo cite this article: Brahim Benaissa & Masakazu Kobayashi (2022): The consumers’ response to product design: a narrative review, Ergonomics, DOI: 10. 1080/00140139 .2022.2127919  \nTo link to this article: [https://doi.org/10.1080/00140139.2022.2127919](https://doi.org/10.1080/00140139.2022.2127919)  \n Published online: 28 Sep 2022.  \n\n|  Submit your article to this journal  |\n| --- |\n|  Article views: 127 |\n|  View related articles  |\n|  View Crossmark data |\n\nFull Terms & Conditions of access and use can be found at [https://www.tandfonline.com/action/journalInformation?journalCode=terg20](https://www.tandfonline.com/action/journalInformation?journalCode=terg20)  \nERGONOMICS  \n[https://doi.org/10.1080/00140139.2022.2127919](https://doi.org/10.1080/00140139.2022.2127919)  \nThe consumers’ response to product design: a narrative review  \nBrahim Benaissa  and Masakazu Kobayashi   \nDepartment of Mechanical Systems Engineering, Design Engineering Lab, Toyota Technological Institute, Aichi, Japan  \nABSTRACT  \nThis paper reviews the research ideas around consumer response to product design. From the product side, we discuss the most significant design features preferred by average consumers, such as aesthetics and utility. And from the consumer side, we investigate the human factors influencing consumer perceptions. We present the main approaches used to measure the consumer response to product design and summarize the multiple biases that occur during the evaluation. Finally, we present in detail the most commonly used methods to analyze consumer response data and their roles in the design evaluation context.  \nPractitioner Summary: To answer the question: What causes differences in design response? We summarise the research findings related to product design features and human factors. We highlight the biases that can emerge from the measurement approach. And discuss the most common analysis methods used for product design response information.  \nARTICLE HISTORY  \nReceived 6 April 2022  \nAccepted 18 September 2022  \nKEYWORDS  \nProduct design; consumer design perception; product  \ndesign response  \n1. Introduction  \nConsumers have access to a large variety of products in almost every market segment. In such intense competition, design has become a primary added value. And besides the product’s functional quality, modern companies must deliver designs that spark precise emotion from their customers. First, to communicate the quality of their products. And to fulfil their customer’s affective needs such as the feeling of safety, comfort and elegance. Such accurate design is challenging because, on the other side, not all consumers respond in the same manner to a particular product design (Palmer, Schloss, and Sammartino 2013) .  \nResearch suggested it may be profitable to design products that elicit ‘paradoxical emotions (Desmet 2003)’. This argument is supported by the classic theory of human appreciation of aesthetics (Frijda 1986), as well as the recent aesthetic emotions studies (Menninghaus et al. 2019; Cheung et al. 2019; Fingerhut and Prinz 2020) . Creating a precise product design that can spark such emotion while achieving the design goals, is a challenging task (van Ooijenet al. 2017; Parisi, Rognoli, and Sonneveld 2017; Ishihara et al. 2008; Kobayashi, Kinumura, and Higashi 2016) . Because it requires a profound understanding  \nof the target customer and the possible co-occurrence of several different emotions (Zhou, Ji, and Jiao 2020) . As well as consider the fact that we also react to product designs for their symbolic value (Candi et al. 2017) . Feng et al. (2020) reviewed the latest research in datadriven product design and listed the first step, the analysis of customer design perc","cbCaifa0KUc8lCzd","https://ap.wps.com/l/cbCaifa0KUc8lCzd","pdf",3696108,1,31,"English","en",105,"# Abstract\n# Introduction\n## Design value and emotional needs\n## Aesthetic preferences and paradoxical emotions\n## Consumer-level understanding and profiling\n# Search method\n## The search terms","[{\"question\":\"What does the review focus on regarding consumer response to product design?\",\"answer\":\"It reviews research ideas about how consumers respond to product design, covering both product-related design features and consumer-side human factors that influence perception.\"},{\"question\":\"Which design features does the paper highlight as significant to average consumers?\",\"answer\":\"It discusses preferred design features from the product side, especially aesthetics and utility, as major contributors to consumer response.\"},{\"question\":\"How does the paper address measurement and evaluation issues?\",\"answer\":\"It presents approaches used to measure consumer response, summarizes multiple biases that can arise during evaluation, and explains analysis methods for interpreting consumer response data in design evaluation.\"}]","The consumers’ response to product design - 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