[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-139005-en":3,"doc-seo-139005-105":30,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":4,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},139005,1099523885074,"Riley West","https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",7,"Healthcare","The climate crisis and health - Evidence-based guidance on effective messaging","This document, titled \"The Climate Crisis and Health: Evidence-Based Guidance on Effective Messaging,\" by Edward Maibach, MPH, PhD, presented at a Lunch & Learn on March 16, 2021, by the Mailman School of Public Health at Columbia University, focuses on the critical intersection of climate change and public health. It highlights that while most Americans acknowledge climate change is occurring, they perceive it as a distant threat across time, space, and species. Data from December 2020 reveals a diverse public opinion landscape, with segments ranging from 'Alarmed' (26%) to 'Dismissive' (8%), illustrating varying levels of belief and concern. The presentation emphasizes the fundamental truth about climate change: It's real, it's us, experts agree, it's serious, and there's hope. A core insight presented is that a stable climate is the most fundamental determinant of health. Drawing from behavioral economics, the document notes a common reluctance to incur present costs for future benefits, particularly among policymakers and CEOs. Consequently, it proposes that focusing on health may be the key to overcoming this behavioral economic dilemma and effectively driving solutions to climate change. The presentation draws data from Yale/George Mason University's Global Warming's Six Americas survey.","The climate crisis and health:  \nEvidence-based guidance on effective messaging  \nEdward Maibach, MPH, PhD  \n@MaibachEd  \nLunch & Learn: March 16, 2021 Mailman School of Public Health Columbia University  \nMost Americans understand  \nthat climate change is happening.  \nHowever, they see it as a distant threat…  \nin time  \nin space in species  \nGlobal Warming’s Six Americas: December 2020  \nAlarmed  \n26%  \nConcerned  \n29%  \nCautious  \n19%  \nDisengaged  \n6%  \nDoubtful  \n12%  \nDismissive  \n8%  \nHighest Belief in Global Warming Most Concerned  \nMost Motivated  \nLowest Belief in Global Warming Least Concerned  \nLeast Motivated  \nDecember 2020 (n=1,036) Source: Yale/George Mason University (2020)  \nThe essential truth about climate change in ten words:  \nIt’s real.  \nIt’s us.  \nExperts agree. It’s serious. There’s hope.  \nGeorge Mason University Center for Climate Change Communication  \nA stable climate is the most fundament determinant of health  \nA fundament insight from behavioral economics:  \nPeople tend to be reluctant to pay today for benefits in the future.*  \n*This is especially true of policymakers and CEOs.  \nA focus on health may be the key to solving the behavioral economic dilemma inherent in climate change solutions.","cbCaieSbwzpddKuY","https://ap.wps.com/l/cbCaieSbwzpddKuY","pdf",1368847,1,27,"English","en",105,"# The Climate Crisis and Health\n## Evidence-Based Guidance on Effective Messaging\n### Global Warming’s Six Americas: December 2020\n### Key Messages","[{\"question\":\"What is the main finding regarding public perception of climate change?\",\"answer\":\"Most Americans understand that climate change is happening, but they tend to perceive it as a distant threat in terms of time, space, and species affected.\"},{\"question\":\"What are the key tenets of the essential truth about climate change?\",\"answer\":\"The essential truth about climate change is encapsulated in five points: It's real, it's us, experts agree, it's serious, and there's hope.\"},{\"question\":\"How does behavioral economics relate to climate change solutions?\",\"answer\":\"Behavioral economics suggests people are reluctant to pay today for future benefits. The document proposes that focusing on health can help overcome this dilemma in addressing climate change.\"}]","The climate crisis and health - Evidence-based guidance on effective messaging | PDF",1787493836,68,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":28},"the-climate-crisis-and-health-evidence-based-guidance-on-effective-messaging","",{"@graph":36,"@context":85},[37,54,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":20},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/document/","Document",2,{"item":49,"name":12,"@type":43,"position":50},"https://docshare.wps.com/document/healthcare/",3,{"item":52,"name":13,"@type":43,"position":53},"https://docshare.wps.com/document/the-climate-crisis-and-health-evidence-based-guidance-on-effective-messaging/139005/",4,{"url":52,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":23,"description":14,"dateModified":62,"datePublished":62,"encodingFormat":61,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":41,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-08-23",true,{"@type":65,"interactionType":66,"userInteractionCount":4},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"What is the main finding regarding public perception of climate change?","Question",{"text":75,"@type":76},"Most Americans understand that climate change is happening, but they tend to perceive it as a distant threat in terms of time, space, and species affected.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"What are the key tenets of the essential truth about climate change?",{"text":80,"@type":76},"The essential truth about climate change is encapsulated in five points: It's real, it's us, experts agree, it's serious, and there's hope.",{"name":82,"@type":73,"acceptedAnswer":83},"How does behavioral economics relate to climate change solutions?",{"text":84,"@type":76},"Behavioral economics suggests people are reluctant to pay today for future benefits. 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