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 \nRelated to  \nFund-Raising  \nVolume 7  \nQU OTE  \n# The Bulletin\n\nFebruary 13,1961  \nNumber 2  \n\"I submit my own ten commandme nts to gain corporate support for education...  \n1。Know the company whose support you seek so that rapport can bee stablished through your interest and knowledge.  \n2。Establish a two-way street by giving your prospect a more specific ideaof what you can do for him before you ask him what he can do for you.  \n3。Speak not just for yourself,but for the broad need and justification forcorporate support of education。  \n4.Cultivate and get to know better people in business and industry so thatyou can learn to speak their language。  \n5.Don't shy away from restricted grants;they may open the doors tosubstantial long-range unrestricted funds.  \n6。Team up with other educators and businessmen in developing plans tospread the support base。  \n7.In contacting the smaller or medium sized company,don't discouragesome support by trying to make a killing in one place.  \n8.Don't feel that you always have to see the corporate giving officer whenyou are in town;he may be very busy and an unexpected visit,particularly,may do more harm than good。  \n9.Don¹t spend a small fortune on fancy brochures which most of us don'thave the time to read.State your story on one or two pages.  \n10.Don't just look for money.Where appropriate,seek business executiveparticipation in your program.\"  \nWilliam F.Leonard  \nManager of Corporate RelationsOlin Mathie son Chemical CorporationSpeaking to Middle Atlantic Division of American CollegePublic Relations Association  \n$1,000,000 OR OVER---------  \nOne hundred fifty-four gifts and bequests of $1 million and over each weremade during 1960 to Ame rican philanthropy for a grand total of $803,704,467,according to a summary of publicly announced gifts by the AAFRC.  \n36 bequests totaled $351,524,530 with the largest portion going to health andwelfare;foundations accounted for $233,889,370 with the largest share of that go-ing to education;40 living donors gave $195,264,567 primarily to medicine andscience or a total of $135,100,000;and 10 corporation million dollar gifts totaled$23,026,000 with the bulk to education.  \nOf the total,education received $282,791,000;health and welfare $251,371,000,and medicine and science $194,311,000.  \n## UNITED FUNDS\n\nand community chests--some 2,200 in number--raised $470 millionin 1960 for 1961 budgets,according to incomplete returns.This was an increaseof 2.6 per cent over last year.Fund-raising costs were 3.9 per cent and year roundadministrative costs 3.4 per cent.  \nThirteen major national health and welfare agencies,according to the NationalInformation Bureau,raised total of $244,055,400 in 1960 compared with $245,472,300in 1959.Five of these agencies received less than in previous year and eight receivedmore.  \n## RELIGION\n\n1,808,000 Methodist women were responsible for over $9.5 million,or 32 percent,of the total of $29.6million contributed during 1960 to the Board of Missionsof the Methodist Church.  \nUnited Appeal of Church World Service announced $14,818,000 goal for 1961overseas relief and rehabilitation program -an increase of $3,400,000 over previousyear.  \nCongregational Christian churches report having raised $6,217,830 for highereducation in this country and abroad.  \n## FOUNDATIONS\n\nFord Foundation income in 1960 was $127,353,638 compared with $113,965,868in preceding year.In past decade,Foundation has made grants in excess of $1。3billion.Largest share,$533,700,000,went to education.In ten years Foundationhas spent $424,400,000 of its capital as well as income.  \nCarnegie Corpor ation reports grants of $9,643,000 in fiscal year 1959-60,bringing total disbursements since 1911 to $293,368,278.Corporation assets havebook value of $214,000,000.  \n## SIGHTS FOR CORPORATE GIVING\n\nmay be lifted.inaterially by action of 21 Cleveland corporation heads who,withauthority of their boards,suggested...as a program for ","cbCaimpxWvfGhGVD","https://ap.wps.com/l/cbCaimpxWvfGhGVD","pdf",300795,"English","# The Bulletin\n## United Funds\n## Religion\n## Foundations\n## Sights for Corporate Giving\n## For Education","[{\"question\":\"What guidance does the bulletin provide for securing corporate support for education?\",\"answer\":\"It presents William F. Leonard’s ten commandment-style points, including understanding the company, communicating the value of two-way collaboration, speaking to broad educational needs, and learning to address business and industry perspectives.\"},{\"question\":\"What do the bulletin’s 1960 million-dollar giving statistics cover?\",\"answer\":\"They summarize publicly announced gifts compiled by the AAFRC, including the number of gifts and bequests of $1 million and over, plus totals broken down by health and welfare, education, and medicine/science.\"},{\"question\":\"Which funding areas and organizations receive emphasis in the bulletin’s sections?\",\"answer\":\"The bulletin groups information by United Funds and community chests, religious bodies and missions, major foundations such as Ford and Carnegie, and a dedicated “For Education” list of specific grants and gifts.\"}]","The Bulletin - Issue 2 - February 13, 1961 | PDF",1789969367]