[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-621678-en":3,"doc-seo-621678-105":31,"detail-sidebar-cat-0-en-105":98},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30,"preview_page_count":4},621678,1099523885074,"Riley West","https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc",4,"Exam","Technical Qualification in Marketing (Level 3) - Specification - Version 1.1","Technical Qualification in Marketing (Level 3) specification outlines Pearson’s Version 1.1 structure and delivery information for the T Level classroom-based technical qualification, including assessment tables, mapping of core skills, and scheme of assessment updates. It sets out qualification purpose, student profile and progression, core and occupational specialism components, and performance outcomes for marketing. It also details resources, command word taxonomy, general competency frameworks, and administration support guidance, with publication metadata and trademark/copyright notices.","Technical Qualification in Marketing (Level 3)  \nSpecification  \nFirst teaching September 2026 Version 1.1 – April 2026  \nAbout Pearson  \nWe are the world’s leading learning company operating in countries all around the world. We provide content, assessment and digital services to learners, educational institutions, employers, governments and other partners globally. We are committed to helping equip learners with the skills they need to enhance their employability prospects and to succeed in the changing world of work. We believe that wherever learning flourishes so do people.  \nThis specification is Version 1.1. We will inform providers of any changes to this version through bulletins and provider updates. The latest version can be found on our website.  \nReferences to third-party material made in this specification are made in good faith. Pearson does not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein.(Material may include textbooks, journals, magazines and other publications and websites.)  \nAll information in this specification is correct at time of publication.  \nPublication code VQ000376  \nCopyright in this document belongs to, and is used under licence from the Department for Education, © 2026.  \n‘T-LEVELS’ and ‘T Level’ are registered trademarks of the Department for Education. Pearson is authorised by the Department for Education to develop and deliver this T Level Technical Qualification.  \nPearson and logo are registered trademarks of Pearson.  \n\n| Summary of changes: Issue 1.1 | Section | Page number |\n| --- | --- | --- |\n| The assessment tables have been updated | Assessment Structure | 6 |\n| The mapping of Core skills from Appendix 1 has been moved to Section 3 | 3 | 8 |\n| The Administration section within the Scheme of Assessment has been updated, this signposts the links to the assessment guidance for Providers | Scheme of Assessment (Core & Occupational\u003Cbr>Specialism) | 45,103 |\n| The Assessment overview for the Core examination has been updated | Scheme of\u003Cbr>Assessment | 45, 46 |\n| The administration information from sections ‘5, 6, 7 and 8’has been extracted from this version of the Specification. This information has been compiled to form an‘Administration Support Guide for the specific Technical Qualification’. The guide is located on the Training and Admin Support webpage | 5 | 106 |\n| The following sections have been updated/relabelled:\u003Cbr>• Section 5 has been updated to contain the Command Word Taxonomy. The command word‘Discuss’ has been updated\u003Cbr>• Section 6 has been updated to contain the General Competency Frameworks for T Levels | 5\u003Cbr>6 | 105\u003Cbr>107 |\n\nContents  \n1 Introducing the Qualification 1  \nT Level Programme 1  \nUnderstanding the Specification and Administrative Guide 1  \nWhat is the Technical Qualification (TQ)? 1  \nTechnical Qualification and Outline Content 2  \nEmployer and Provider Panels 2  \nQualification Purpose 3  \nStudent Profile and Progression 4  \n2 Qualification Summary and Structure 5  \nSummary 5  \nAssessment Structure 6  \n1. Core component 6  \n2. Occupational Specialism component 6  \nWhat Does the Qualification Cover? 7  \n3 Core Component 8  \nMapping of Core skills into Core content 8  \nContent 9  \nScheme of Assessment – Core Component 45  \nCore examination 45  \nCore Examination Assessment Objectives 46  \nEmployer Set Project 47  \nEmployer Set Project Assessment Objectives 47  \nResources for the delivery of the Core component content 47  \n4 Occupational Specialism 48  \nMarketing 48  \nPerformance Outcome 1: Apply research methods to acquire and analyse information to support marketing activities 48  \nPerformance Outcome 2: Assess customers and stakeholders 59  \nPerformance Outcome 3: Develop and define propositions for marketing activities 64  \nPerformance Outcome 4: Deliver effective marketing communications 75  \nPerformance Outcome 5: Analyse and evaluate marketing delivery effective","cbCaitjWnqwI7fBC","https://ap.wps.com/l/cbCaitjWnqwI7fBC","pdf",1041661,7,1,113,"English","en",105,"# Introducing the Qualification\n## T Level Programme\n## Understanding the Specification and Administrative Guide\n## What is the Technical Qualification (TQ)?\n## Technical Qualification and Outline Content\n## Employer and Provider Panels\n## Qualification Purpose\n## Student Profile and Progression\n# Qualification Summary and Structure\n## Summary\n## Assessment Structure\n## 1. Core component\n## 2. Occupational Specialism component\n## What Does the Qualification Cover?\n## 3 Core Component\n## Scheme of Assessment – Core Component\n## 4 Occupational Specialism: Marketing\n## Scheme of Assessment\n## 5 Command Word Taxonomy\n## 6 General Competency Frameworks for T Levels","[{\"question\":\"What does the specification cover for the Marketing T Level Technical Qualification?\",\"answer\":\"It covers the qualification purpose and structure, including the core component and the occupational specialism (Marketing) with performance outcomes, content mapping, and assessment approaches.\"},{\"question\":\"How are the core and occupational specialism assessments organised?\",\"answer\":\"The document provides an assessment structure for the core component and a separate scheme of assessment for the occupational specialism, including core examination objectives and the employer set project.\"},{\"question\":\"What supporting materials and competency frameworks are included?\",\"answer\":\"It references delivery and assessment administration guidance, lists resources required for the marketing specialism, and includes a command word taxonomy and general competency frameworks for English, maths, and digital skills.\"}]","Technical Qualification in Marketing (Level 3) - Specification - Version 1.1 | PDF",1792465797,285,{"code":4,"msg":32,"data":33},"ok",{"site_id":25,"language":24,"slug":34,"title":13,"keywords":35,"description":14,"schema_data":36,"social_meta":92,"head_meta":94,"extra_data":96,"updated_unix":97},"technical-qualification-in-marketing-level-3-specification-version-11","",{"@graph":37,"@context":91},[38,54,74],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,49,52],{"item":42,"name":43,"@type":44,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":48},"https://docshare.wps.com/document/","Document",2,{"item":50,"name":12,"@type":44,"position":51},"https://docshare.wps.com/document/exam/",3,{"item":53,"name":13,"@type":44,"position":11},"https://docshare.wps.com/document/technical-qualification-in-marketing-level-3-specification-version-11/621678/",{"url":53,"name":13,"@type":55,"image":56,"author":61,"headline":13,"publisher":63,"fileFormat":66,"inLanguage":24,"description":14,"dateModified":67,"datePublished":68,"encodingFormat":66,"isAccessibleForFree":69,"interactionStatistic":70},"DigitalDocument",{"url":57,"@type":58,"width":59,"height":60},"https://docshare.wps.com/thumbnails/technical-qualification-in-marketing-level-3-specification-version-11/621678.png","ImageObject",300,407,{"name":9,"@type":62},"Person",{"url":42,"name":64,"@type":65},"DocShare","Organization","application/pdf","2026-11-06","2026-10-20",true,{"@type":71,"interactionType":72,"userInteractionCount":20},"InteractionCounter",{"@type":73},"ViewAction",{"@type":75,"mainEntity":76},"FAQPage",[77,83,87],{"name":78,"@type":79,"acceptedAnswer":80},"What does the specification cover for the Marketing T Level Technical Qualification?","Question",{"text":81,"@type":82},"It covers the qualification purpose and structure, including the core component and the occupational specialism (Marketing) with performance outcomes, content mapping, and assessment approaches.","Answer",{"name":84,"@type":79,"acceptedAnswer":85},"How are the core and occupational specialism assessments organised?",{"text":86,"@type":82},"The document provides an assessment structure for the core component and a separate scheme of assessment for the occupational specialism, including core examination objectives and the employer set project.",{"name":88,"@type":79,"acceptedAnswer":89},"What supporting materials and competency frameworks are included?",{"text":90,"@type":82},"It references delivery and assessment administration guidance, lists resources required for the marketing specialism, and includes a command word taxonomy and general competency frameworks for English, maths, and digital skills.","https://schema.org",{"og:url":53,"og:type":93,"og:title":13,"og:site_name":64,"og:description":14},"article",{"robots":95,"canonical":53},"index,follow",{"doc_id":7,"site_id":25},1792524908,{"code":4,"msg":5,"data":99},[100,104,108,111,116,121,125,130,135,138,142],{"id":21,"doc_module":4,"doc_module_name":47,"category_name":101,"show_sort_weight":102,"slug":103},"Story & Novel",90,"story-novel",{"id":48,"doc_module":4,"doc_module_name":47,"category_name":105,"show_sort_weight":106,"slug":107},"Literature",80,"literature",{"id":11,"doc_module":4,"doc_module_name":47,"category_name":12,"show_sort_weight":109,"slug":110},70,"exam",{"id":112,"doc_module":4,"doc_module_name":47,"category_name":113,"show_sort_weight":114,"slug":115},5,"Comic",60,"comic",{"id":117,"doc_module":4,"doc_module_name":47,"category_name":118,"show_sort_weight":119,"slug":120},6,"Technology",50,"technology",{"id":20,"doc_module":4,"doc_module_name":47,"category_name":122,"show_sort_weight":123,"slug":124},"Healthcare",40,"healthcare",{"id":126,"doc_module":4,"doc_module_name":47,"category_name":127,"show_sort_weight":128,"slug":129},8,"Research & Report",30,"research-report",{"id":131,"doc_module":4,"doc_module_name":47,"category_name":132,"show_sort_weight":133,"slug":134},9,"Religion & Spirituality",20,"religion-spirituality",{"id":133,"doc_module":4,"doc_module_name":47,"category_name":136,"show_sort_weight":133,"slug":137},"World Cup","world-cup",{"id":139,"doc_module":4,"doc_module_name":47,"category_name":140,"show_sort_weight":139,"slug":141},10,"Lifestyle","lifestyle",{"id":143,"doc_module":4,"doc_module_name":47,"category_name":144,"show_sort_weight":112,"slug":145},19,"General","general"]