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Designers build their work around guest needs by observing and interacting with shoppers, then bringing insights to headquarters for ideation, brainstorming, and prototype development. The team applies math and science to meet performance requirements across categories, using 3D printing to move concepts from screens to testable forms. Large-scale design efforts support major Target-brand sales, with failures treated as part of improving customer loyalty and value.",{"@graph":69,"@context":116},[70,84,99],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":30,"@type":76,"position":81},"https://docshare.wps.com/document/technology/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/target-product-design-and-development/605408/",{"url":83,"name":65,"@type":85,"author":86,"headline":65,"publisher":89,"fileFormat":92,"inLanguage":63,"description":67,"dateModified":93,"datePublished":93,"encodingFormat":92,"isAccessibleForFree":94,"interactionStatistic":95},"DigitalDocument",{"name":87,"@type":88},"Rhys","Person",{"url":74,"name":90,"@type":91},"DocShare","Organization","application/octet-stream","2026-10-16",true,{"@type":96,"interactionType":97,"userInteractionCount":4},"InteractionCounter",{"@type":98},"ViewAction",{"@type":100,"mainEntity":101},"FAQPage",[102,108,112],{"name":103,"@type":104,"acceptedAnswer":105},"Where does Target’s product design and development start?","Question",{"text":106,"@type":107},"It starts on the product design and development floor, where ideas are explored and assessed before becoming store-ready items.","Answer",{"name":109,"@type":104,"acceptedAnswer":110},"How do Target designers understand what consumers need?",{"text":111,"@type":107},"They observe and interact with guests to learn how shoppers engage with products, then use those insights to guide ideation and prototype work at headquarters.",{"name":113,"@type":104,"acceptedAnswer":114},"What role does 3D printing play in the process?",{"text":115,"@type":107},"3D printing is essential for turning designs from 2D screens into prototype form so the team can tweak details during development.","https://schema.org",{"og:url":83,"og:type":118,"og:title":65,"og:site_name":90,"og:description":67},"article",{"robots":120,"canonical":83},"index,follow",{"doc_id":122,"site_id":62},605408,1792132245,{"code":4,"msg":5,"data":125},{"doc_id":122,"user_id":126,"nickname":87,"user_avatar":127,"doc_module":4,"category_id":29,"category_name":30,"doc_title":65,"doc_description":67,"doc_content":128,"file_id":129,"file_url":130,"file_type":131,"file_size":132,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":8,"language":133,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":134,"faqs":135,"seo_title":136,"seo_description":67,"update_tm":123,"read_time":81},687207024643,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","Target Product Design and Development\n\nREPORTER: It all starts here on the product design and development floor, where innovative ideas such as shatter-resistant wine glasses eventually become desired items on store shelves.  \n\nGive me some idea of the kinds of things that are designed here.  \n\nWOMAN 1: We design furniture, we design bedding, we design food, toilet tissue, and facial cleaners, and apparel, jewelry, shoes.  \n\nREPORTER: Why does it make sense for Target to actually design their own products?  \n\nWOMAN 1: Our competitive advantage is our design team.  We start with the guest first and foremost.  We spend a lot of time observing her and interacting with her or him to understand how she or he interacts with our products.  And we take those leads back to headquarters, and we ideate and we brainstorm, and we develop prototypes.  \n\nREID PLUMBO: Like a piggybank?  \n\nSTEPHANIE GRATTA: Mm-hmm.  \n\nREPORTER: Reid Plumbo, an aerospace engineer, and Stephanie Grotta, a landscape architect are just two of the 600 designers on staff.  \n\nREID PLUMBO: It all goes back to designing products that meet the needs of the consumer.  We had performance characteristics that those had to meet.  When we're here designing picture frames or bakeware, same thing.  We have to apply math and science to meet those requirements.  \n\nREPORTER: And much of their product lines are Target brands that generate more than $10 billion in sales annually.  In the U.S. and Canada alone, there are nearly 2,000 stores.  \n\nWOMAN 1: We want to create such a love and loyalty to our brands at Target that our guests will come back time and time again.  \n\nWOMAN 2: It is really, I think it is about connecting with people--\n\nREPORTER: That brand love is openly discussed and developed in brainstorming sessions, patented, and then prototyped here in a 3D printing room onsite.  \n\nHow much of a tool now is the 3D printing?  \n\nSTEPHANIE GRATTA: It is essential for us to be able to get it off of the 2D screen and look at it in prototype form and tweak it, it is an important part of our process.  \n\nREID PLUMBO: We are there every day trying to make products that deliver awesome functionality, great style, at a really, really good price.  And so I feel the weight of that every day.  \n\nREPORTER: Between home and apparel, Target designs 40,000 of its own brand-named items each year.  But not every idea is successful.  \n\nHave either of you ever had a flop?  \n\nREID PLUMBO: Boy, that's a good question.  I'm sure we've had actually each probably hundreds.  \n\nSTEPHANIE GRATTA: Yeah.  \n\nREPORTER: Still, those failures are not deterring the company's focus on growing its customer base.  \n\nWhat do you think people want when they go shopping?  \n\nWOMAN 1: They're looking for incredible value and that's what we're all about is, you know, giving the guests the confidence that what she's buying at Target is on trend and it's affordable.  I always like to say we sweat the details.  You know, we make sure we do all the heavy lifting.  And if you can do that, then there's not a lot of thinking involved.  It's an easy purchase.  ","cbCaihHIqMuhWYN9","https://ap.wps.com/l/cbCaihHIqMuhWYN9","txt",6238,"English","# Target product design and development\n## Guest-first discovery and ideation\n## Prototyping and 3D printing process\n## Applying science, math, and performance requirements\n## Scale, sales impact, and learning from failures","[{\"question\":\"Where does Target’s product design and development start?\",\"answer\":\"It starts on the product design and development floor, where ideas are explored and assessed before becoming store-ready items.\"},{\"question\":\"How do Target designers understand what consumers need?\",\"answer\":\"They observe and interact with guests to learn how shoppers engage with products, then use those insights to guide ideation and prototype work at headquarters.\"},{\"question\":\"What role does 3D printing play in the process?\",\"answer\":\"3D printing is essential for turning designs from 2D screens into prototype form so the team can tweak details during development.\"}]","Target Product Design and Development | TXT"]