[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-621531-105":3,"detail-sidebar-cat-0-en-105":80,"doc-detail-621531-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","t-level-technical-qualification-in-marketing-qualification-description-version-03","T Level Technical Qualification in Marketing - Qualification Description - Version 0.3","","T Level Technical Qualification in Marketing qualification description outlines a new post-16 pathway starting September 2025, combining classroom theory with practical learning and an industry placement of at least 315 hours (approximately 45 days). It defines the technical qualification as the main classroom-based element within a two-year course, building core sector knowledge and occupation-specific skills. The document explains what marketing involves, who the qualification suits, and what the core component covers, including business environment, marketing and sales principles, procurement, legislation, sustainability, communication, and project management, assessed by two exams and an employer-set project.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/t-level-technical-qualification-in-marketing-qualification-description-version-03/621531/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/t-level-technical-qualification-in-marketing-qualification-description-version-03/621531.png","ImageObject",300,407,{"name":42,"@type":43},"Maya Linwood","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-28","2026-10-20",true,{"@type":52,"interactionType":53,"userInteractionCount":30},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"When does the T Level Technical Qualification in Marketing start, and what learning model does it follow?","Question",{"text":62,"@type":63},"It starts in September 2025 and combines classroom theory with practical learning. 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The T Level Technical Qualification in Marketing will start in September 2025.  \nT Levels will combine classroom theory and practical learning, and are made up of the following:  \n• Technical Qualification: the substantial component of your course.  \n• Industry placement: of at least 315 hours (approximately 45 days) with an employer to make sure you have authentic experience of the workplace.  \nThe Technical Qualification (TQ) is the main classroom-based element of the T Level. During your two-year course, you will learn the core knowledge that underpins the sector, and you will also develop occupationally specific skills that will allow you to enter skilled employment within a specific occupation.  \nWhat is Marketing?  \nMarketing is a multifaceted practice that involves understanding, communicating, and delivering value to customers. It encompasses strategies, techniques, and activities used to promote products, services, or brands, aiming to attract, engage, and retain customers while ultimately driving sales and fostering brand loyalty. It involves market research, segmentation, targeting, positioning, and the use of various channels like advertising, social media, content creation and more to reach and influence the intended audience.  \nStudying marketing equips you with valuable skills like critical thinking, communication, and creativity. It helps you understand consumer behaviour, market trends, and branding strategies, making it beneficial in various careers, from business to entrepreneurship and creative digital.  \nThe UK marketing industry is a significant contributor to the economy, generating Gross Value Added (GVA) of £17 . 1bn in 2019, and employing 190,000 people in the same year1. In 2021, 225 thousand people were employed in the advertising and marketing sub-sector of the UK's creative industries2. The UK is the largest advertising market in Europe and one of the leading advertising markets worldwide, with ad spending amounting to 35 billion British pounds in 20223.  \nWho is this Technical Qualification for?  \nThis Technical Qualification can only be taken as part of a T Level course and is not available as a stand-alone qualification. It is for post-16 students and is ideal if you are intending to progress directly to employment within the marketing sector in roles such as influencer coordinator, brand ambassadors, social media coordinator, marketing  \nPage 1 of 6  \nT Level Technical Qualification in Marketing Qualification Description: Version 0.3  \nassistant, junior marketing analyst, email marketing coordinator, account executive, or related apprenticeships, or to further study in higher education.  \nEmployers vary within the profession as it is such a broad sector for opportunities, from small marketing agencies to large marketing departments within corporates organisations, to charities and fundraising organisations. All careers in marketing require good communication skills, time management, attention to detail, and an ability to collaborate with others to meet client needs.  \nWhat does the Technical Qualification cover?  \nThe content is split into a core component that has been created for this T Level Technical Qualification in Marketing and a single occupational specialism, which is:  \n• Marketing  \nThe core component provides a broad understanding of the marketing industry and covers the following topics:  \nThe Business Environment  \n• The different types of organisation  \n• The impact of organisations on society and the external environment  \n• Organisational purpose, aims and objectives in different contexts  \n• Interrelationships between business operations and functions  \n• Business models and structures  \n• The needs and interests of stakeholders  \n• The impact of digital technologies on the operation of organisations  \n• Organi","cbCaima4YPiDIYBc","https://ap.wps.com/l/cbCaima4YPiDIYBc","pdf",318781,"English","# Qualification overview\n## Course structure and assessment\n# Marketing and sector context\n## What is marketing?\n## Who the qualification is for\n## Industry and career opportunities\n# What the technical qualification covers\n## Core component topics\n## Occupational specialism","[{\"question\":\"When does the T Level Technical Qualification in Marketing start, and what learning model does it follow?\",\"answer\":\"It starts in September 2025 and combines classroom theory with practical learning. The course also includes an industry placement of at least 315 hours (about 45 days).\"},{\"question\":\"Who can take this technical qualification?\",\"answer\":\"It can only be taken as part of a T Level course and is not available as a stand-alone qualification. It is for post-16 students aiming to progress to employment in marketing or further study in higher education.\"},{\"question\":\"What topics are included in the core component, and how is it assessed?\",\"answer\":\"The core component covers areas including business environment, principles of marketing and sales, procurement, legislation and regulation, sustainability, communication in business, and project management. It is assessed by two exams and an employer-set project.\"}]","T Level Technical Qualification in Marketing - Qualification Description - Version 0.3 | PDF",1792465624,15]