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It summarizes minimum visibility and transparency obligations under the Common Provisions Regulation, including how to use the EU emblem and funding statements across printed and digital products, websites, social media and events. It also describes physical and online visual elements, tools, typography and iconography guidance. Published revised edition with reuse and permissions notes.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/support-kit-for-eu-visibility-2021-2027-brand-book-for-managing-authorities-and-project-beneficiaries/639706/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/support-kit-for-eu-visibility-2021-2027-brand-book-for-managing-authorities-and-project-beneficiaries/639706.png","ImageObject",300,407,{"name":92,"@type":93},"Melati","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-04","2026-10-22",true,{"@type":102,"interactionType":103,"userInteractionCount":24},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the purpose of the support kit for EU visibility?","Question",{"text":112,"@type":113},"It guides managing authorities and project beneficiaries in communicating EU support for Cohesion Policy with a shared visual identity, ensuring visibility and transparency requirements are met efficiently.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What legal basis sets the minimum visibility requirements?",{"text":117,"@type":113},"Regulation (EU) 2021/1060, the Common Provisions Regulation (CPR), sets the minimum requirements for visibility, transparency and communication activities for Cohesion Policy.",{"name":119,"@type":110,"acceptedAnswer":120},"Where must the EU emblem and funding statement be displayed?",{"text":121,"@type":113},"They must be shown on all printed and digital products, websites, social media channels, and other communication products related to the supported operations.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},639706,1792876030,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":24,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},962085570644,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","SUPPORT KIT FOR EU VISIBILITY  \n2021-2027 brand book for managing authorities  \nand project beneficiaries  \nRegional and Urban Policy  \nManuscript completed in June 2022  \nRevised edition  \nLuxembourg: Publications Office of the European Union, 2023 © European Union, 2023  \nThe reuse policy of European Commission documents is implemented by Commission Decision 2011/833/EU of 12 December 2011 on thereuse of Commission documents (OJ L 330, 14 .12. 2011, p. 39 – [https://eur-lex.europa.eu/eli/dec/2011/833/oj](https://eur-lex.europa.eu/eli/dec/2011/833/oj)) .  \nUnless otherwise noted, the reuse of this document is authorised under the Creative Commons Attribution 4.0 International (CC BY 4. 0) licence ([https://creativecommons.org/licenses/by/4.0/](https://creativecommons.org/licenses/by/4.0/)) . This means that reuse is allowed, provided that appropriate credit is given and any changes are indicated.  \nFor any use or reproduction of photos or other material that is not under the copyright of the European Union, permission must be sought directly from the copyright holders. The EU does not own the copyright in relation to the elements indicated on the page 61 and 62 of this publication.  \nPDF ISBN: 978-92-76-60148-7 | doi:10 . 2776/016982 | KN-04-22-270-EN-N  \nContent  \n1 Introduction 5  \n2 Legal requirements 8  \n3 EU emblem & the funding statement 15  \n4 Physical visual elements 23  \n4.1 Billboards and plaques 25  \n4.2 Printed or electronic displays 36  \nContent 4.3 Stickers 43  \n5 Interreg & NextGenerationEU requirements 45  \n6 Visual elements for online communication 48  \n6.1 Websites 49  \n6.2 Social media 50  \n7 Events & promotional items 53  \n8 Typography & iconography 56  \n1  \nIntroduction  \n1 Introduction  \nCommunicating EU support with a shared visual identity: simple, clear and coherent  \nImproving the visibility of Cohesion Policy has become a major priority in recent years. Every year cohesion funding supports thousands of projects across Europe, embodying the most tangible manifestation of the EU on the ground. Effective communication of these interventions helps boost further awareness of the benefits of the EU to people’s lives.  \nAs per the Common Provision Regulation (CPR), the project beneficiaries are required to use the EU emblem in their communication to acknowledge the support received under EU programmes and contribute to the visibility of the EU on the ground.  \nThe most tangible requirement on visibility and transparency is to put up billboards, plaques and posters at the project site. These elements, providing information about any given project, have the potential to reach locals, visitors, users without further effort. In this sense, it is also an opportunity for the project beneficiaries to share information about their achievements.  \n1 Introduction  \nTo support the beneficiaries to fulfil the minimum visibility requirements efficiently, three closely-knit tools have been created:  \n In the Online Generator, the beneficiaries can create in a few simple steps ready to print pdf files for project-specific billboards, plaques and posters.  \n In the Download Centre, the beneficiaries can download the EU emblem with the different funding statements (standard funded and co-funded by the European Union, NextGenerationEU and Interreg), to be used in any communication material, and printable stickers.  \n This brand book guides beneficiaries in making the most out of the visibility requirements. The brand book builds on the Common Provisions Regulation (CPR) but can be used by all beneficiaries of EU programmes.  \nBy using these tools, the beneficiaries of EU programmes comply with the minimum visibility requirements set in the CPR. The design of the different visibility components is simple, so that they can be used in a variety of contexts. In this way, these tools contribute to the visibility of EU support to local achievements, transparency, and enable project beneficiaries to focus on further communication ","cbCaiorfrCCLZJBj","https://ap.wps.com/l/cbCaiorfrCCLZJBj","pdf",8411165,63,"English","# Introduction\n## Communicating EU support with a shared visual identity\n# Legal requirements\n## Article 46 Visibility\n## Article 47 Emblem of the Union\n## Article 50 Responsibilities of beneficiaries\n# EU emblem & the funding statement\n# Physical visual elements\n## Billboards and plaques\n## Printed or electronic displays\n## Stickers\n# Interreg & NextGenerationEU requirements\n# Visual elements for online communication\n## Websites\n## Social media\n# Events & promotional items\n# Typography & iconography","[{\"question\":\"What is the purpose of the support kit for EU visibility?\",\"answer\":\"It guides managing authorities and project beneficiaries in communicating EU support for Cohesion Policy with a shared visual identity, ensuring visibility and transparency requirements are met efficiently.\"},{\"question\":\"What legal basis sets the minimum visibility requirements?\",\"answer\":\"Regulation (EU) 2021/1060, the Common Provisions Regulation (CPR), sets the minimum requirements for visibility, transparency and communication activities for Cohesion Policy.\"},{\"question\":\"Where must the EU emblem and funding statement be displayed?\",\"answer\":\"They must be shown on all printed and digital products, websites, social media channels, and other communication products related to the supported operations.\"}]","SUPPORT KIT FOR EU VISIBILITY - 2021-2027 brand book for managing authorities and project beneficiaries | PDF",1792704953,159]