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The article reviews the momentum of food trucks and catering, including mobile sales and event-specific products like slush and edible cookie dough. It also discusses rolled ice cream and the marketing advantages of offering flavors with minimal waste and staffing, then emphasizes milk shakes, ice cream sandwiches with “sliders,” and expanding non-dairy vegan options using fruit and premium ingredients.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":53,"@type":76,"position":81},"https://docshare.wps.com/document/lifestyle/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/supplier-member-spotlight-trends-ice-shop-owners-are-considering-by-david-weisser-june-2018/495721/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/supplier-member-spotlight-trends-ice-shop-owners-are-considering-by-david-weisser-june-2018/495721.png","ImageObject",300,407,{"name":92,"@type":93},"Mary Man","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-17","2026-10-02",true,{"@type":102,"interactionType":103,"userInteractionCount":14},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What food-truck and catering trends does the article describe?","Question",{"text":112,"@type":113},"It notes that many shows feature food truck vendors and that ice cream trucks help increase sales. It also highlights selling event-specific items such as slush and edible cookie doughs.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Why do shop owners consider rolled ice cream this year?",{"text":117,"@type":113},"Owners view it as a marketing-friendly option with many flavor possibilities, low waste, and a potential lower investment for the machine setup. They also say it needs limited staffing and uses ingredients already available in stores.",{"name":119,"@type":110,"acceptedAnswer":120},"What menu categories does the article say need more attention?",{"text":121,"@type":113},"Milk shakes and ice cream sandwiches, including “sliders.” The article emphasizes shake variety, jar presentation with branding, and promotional pricing and toppings to raise the average check.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},495721,1792221390,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":52,"category_name":53,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":14,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":52,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144},7421720224475,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","National Ice Cream Retailers Association  \nJUNE 2018- $15.00  \nSUPPLIER MEMBER SPOTLIGHT  \nTRENDS ICE SHOP OWNERS ARE CONSIDERING THIS YEAR  \nby David Weisser,“Concord Foods  \nThe 2018 Food Show Winter/Spring season has come to an end. It was a very busy season with lots of great shows and most shows were very well attended. The shop owners are really great business owners and have a ton of expertise in icecream trends and concepts. I asked many how they were going to try and expand their businesses in the next year or two. I took notes on what many said and figured it would make an interesting article for the newsletter.  \nFood Trucks and Catering: Many shows this year had food truck venders and most customers would stop by the booth to check out what they were offering. Food Trucks are very on trend and the ice cream trucks offer many ways to increase sales. In Boston during the summer and fall there are areas of the city that have “Food Truck Friday’s”. There are icecream trucks at these venues and the sales are plentiful.  \nAlso the idea of having a mobile store and going to different events is intriguing. I do not know all the costs of owning a brick and mortar store but I am told the Food Trucks are less money and can lead you to many different events.  \nAt these festivals or catering events a food truck can also let you do different products then in your store. For example Slush which may not be good for your homemade ice cream sales in an actual store can be a great seller on a hot day ata carnival or fundraiser. Also the new edible cookie doughs which have made a real push this year seem to be great items to offer off of a food truck especially to kids!!  \nRolled Ice Cream: I know there has been a lot of press of the rolled ice cream trend however when there were live demo’s  \nIN THIS ISSUE  \nTrends Ice Cream Shop Owners are Considering by David Weisser................................................. 1  \nNRA Announces ServSafe Workplace.............................2  \nCapturing Millennials by Brian Fyfe.......................................................4  \nThe Middleby Corp. to Acquire Taylor Co......................5  \nNICRA Announces Video Training Program..................5  \nNICRA Member’s Only Facebook Page.........................6  \nInbound is Here to Stay....................................................8  \nButter Prices.....................................................................8  \nNew Active Members.......................................................9  \nFree Advertising for Supplier Members...........................9  \n2018 Officers, Board Members, Supplier Officers.........10  \nthis year at the shows the people gathered around and asked questions. The feedback seemed to be that for a lower dollar investment maybe $2500 which is less than most new soft serve machines, a rolled machine allows you many ways to market the product. You can offer many different flavors and even mix flavors in each batch. Also there is very little waste and you can offer at a nice price point as it is not looked at asa discount product.  \nMany shop owners also thought they could add to their current stores (or Food Trucks) and turn dead space into a profit area. Another positive response on the rolled ice cream was that it did not take a lot of staff to run . Also since the items needed to offer rolled ice cream are already in the store except the machines there was no need to buy different items.  \nMilk Shakes and Ice Cream Sandwiches: These 2 items kept getting answered as items that need to get more attention. Milk Shakes are HOT!! Many upscale burger restaurants are offering different kinds of milkshakes. The shakes are offered at price points of $7.00 to $12.00. Higher if alcohol is offered. This is free advertising at the local shop level and can be profitable. Milk Shakes like the Ultimate Cookie  \nHAVE YOU CHECKED OUT NICRA’S NEW VIDEO BASED TRAINING?  \nShake and the Peanut Butter and Jelly Shake are fu","cbCaii4ZRJh3x02E","https://ap.wps.com/l/cbCaii4ZRJh3x02E","pdf",627644,"English","# Trends Ice Shop Owners Are Considering\n## Food Trucks and Catering\n## Rolled Ice Cream\n## Milk Shakes and Ice Cream Sandwiches\n## Non Dairy Vegan","[{\"question\":\"What food-truck and catering trends does the article describe?\",\"answer\":\"It notes that many shows feature food truck vendors and that ice cream trucks help increase sales. It also highlights selling event-specific items such as slush and edible cookie doughs.\"},{\"question\":\"Why do shop owners consider rolled ice cream this year?\",\"answer\":\"Owners view it as a marketing-friendly option with many flavor possibilities, low waste, and a potential lower investment for the machine setup. They also say it needs limited staffing and uses ingredients already available in stores.\"},{\"question\":\"What menu categories does the article say need more attention?\",\"answer\":\"Milk shakes and ice cream sandwiches, including “sliders.” The article emphasizes shake variety, jar presentation with branding, and promotional pricing and toppings to raise the average check.\"}]","SUPPLIER MEMBER SPOTLIGHT - Trends Ice Shop Owners Are Considering - by David Weisser - June 2018 | PDF",1790921329,15]