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The material prompts discussion on multiple success and failure causes, emphasizes investor and entrepreneur investigation before launching, and highlights how mismatch between product design and customer needs often drives failure. It also covers external trends and competitor actions, then provides specific teachable vocabulary and examples for successful and failed products including the Sony Walkman, Airbnb, and Scrub Daddy.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":20,"@type":76,"position":81},"https://docshare.wps.com/document/exam/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/success-or-failure-instructor-notes-opportunity-analysis-lesson/423152/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/success-or-failure-instructor-notes-opportunity-analysis-lesson/423152.png","ImageObject",300,407,{"name":92,"@type":93},"dabgoudw","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-29","2026-09-28",true,{"@type":102,"interactionType":103,"userInteractionCount":81},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What are the key reasons an idea can be a success or a failure?","Question",{"text":112,"@type":113},"Many factors can drive outcomes, including whether the product design meets customer needs, plus external trends and competitor actions.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How should entrepreneurs evaluate a product before launching?",{"text":117,"@type":113},"They should investigate many aspects of the product and gather feedback from customers to ensure it aligns with customer needs.",{"name":119,"@type":110,"acceptedAnswer":120},"What specific factors explain why the Sony Walkman succeeded?",{"text":121,"@type":113},"It met a customer need for portable music while traveling, used feasible technology that could be developed quickly, and benefited from favorable social and health trends at launch.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},423152,1792174341,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":19,"category_name":20,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":81,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":19,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":52,"preview_page_count":4},3985747860484,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Success or Failure  \nInstructor Notes  \nUse the answers and information available here to help add to student ideas about why some products are successful and why others fail. This is a good opportunity to help students build some of the understanding of the language and vocabulary used in opportunity analysis processes. In this discussion try to emphasize that:  \n• There are many reasons why an idea is a success or a failure.  \n• Entrepreneurs should try to consider many aspects of a product and investigate them before launching.  \n• A major reason for failure is that the product design does not meet the customer needs. When making a product, entrepreneurs need to make sure it meets the needs of the customers. To do this, they should get feedback from customers.  \n• Other reasons for success and failure often relate to trends (external social, technological, economic factors) or to the actions of the competitors.  \nNote: You’ll notice some bolded information under each product. This is the specific language that should be taught about opportunity analysis. It’s up to you how to present it to students. One way is for them to generate descriptions using their own language and vocabulary and for you to acknowledge what they’ve explained and to tell them specific business-related term or phrasing. If students don’t generate descriptions as suggested below, you can either give a generic description and then offer the vocabulary word or offer the vocabulary word and have them grapple with defining it in context. You know your students’ language needs best, so use your judgement—but do make sure to expose them to vocabulary and language in bold below!  \nSuccessful products or services: Items 1, 4, & 5  \nFailed products or services: Items 2, 3, & 6  \nSuccessful Products Information and Reasons for Success  \n1) The Sony Walkman  \nThe Sony Walkman was launched on July 1, 1979 priced at $150! The Walkman came about because the Sony co-founder wanted a portable way to listen to music that he could take with him while travelling. The design team at Sony came up with the Sony Walkman, a portable cassette player that you could listen to through headphones. It even had an extra headphones jack so two people could listen at once. The Walkman went onto become one of Sony’s most successful products ever with over 200 million sold.  \n© VentureLab 2017  \nReasons for the Walkman’s success:  \n• Met a customer need: The co-founder of Sony was not the only person who wanted to listen to music or cassettes while travelling. Many people wanted a portable music player!  \n• Product was feasible and could be developed quickly: Much of the technology needed for the Walkman was already developed. Portable radio and cassette recorders were used by secretaries and journalists. Music cassettes had been available since the 1960s.  \n• Social and health trends were favorable providing a window of opportunity: Its launch coincided with the aerobics craze and millions of people used the Walkman to make their workouts more entertaining. Between 1987 and 1997, the height of Walkman’s popularity, the number of people who walked for exercise increased by 30% .  \nNote: Is the Sony Walkman really a success if it’s not still sold?  \nThe cassette player version is no longer sold but Sony sells an MP3 Walkman for digital downloads. No product is expected to last forever and most change and develop as technology improves and evolves. Today, most people listen to music on their cellphones or other portable devices so far fewer people want a separate portable music device. However, in its day, the Walkman was definitely a success.  \n4) Airbnb  \nAirbnb founders came up with the idea in 2007 when they had moved to San Francisco and were unable to afford the rent on their apartment. They thought about renting out their spare room to travelers who would find it difficult to afford hotel prices in the area. The company was launched in 2008 but it struggled to raise funds from inves","cbCaigcppURByKWS","https://ap.wps.com/l/cbCaigcppURByKWS","pdf",117184,"English","# Success or Failure\n## Teaching focus for opportunity analysis\n## Successful products and reasons for success\n## Failed products and reasons for failure","[{\"question\":\"What are the key reasons an idea can be a success or a failure?\",\"answer\":\"Many factors can drive outcomes, including whether the product design meets customer needs, plus external trends and competitor actions.\"},{\"question\":\"How should entrepreneurs evaluate a product before launching?\",\"answer\":\"They should investigate many aspects of the product and gather feedback from customers to ensure it aligns with customer needs.\"},{\"question\":\"What specific factors explain why the Sony Walkman succeeded?\",\"answer\":\"It met a customer need for portable music while traveling, used feasible technology that could be developed quickly, and benefited from favorable social and health trends at launch.\"}]","Success or Failure - Instructor Notes - Opportunity Analysis Lesson | PDF",1790630337]