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The integrated case centers on Dulce Co, a listed chocolate and confectionery manufacturer facing growth stagnation driven by changing customer tastes, online competition, raw material price fluctuations and recessionary pressure. The scenario tasks candidates with supporting a board strategic review, analyzing mission and ethical sourcing context, and preparing notes to explain how proposed sales development strategies help achieve stated strategic aims.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":20,"@type":76,"position":81},"https://docshare.wps.com/document/exam/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/strategic-professional-essentials-strategic-business-leader-sbl-septemberdecember-2019-sample-questions/238753/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/strategic-professional-essentials-strategic-business-leader-sbl-septemberdecember-2019-sample-questions/238753.png","ImageObject",300,407,{"name":92,"@type":93},"Rowan","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-31","2026-09-11",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",15,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What is the overall structure and marking approach of the sample question paper?","Question",{"text":113,"@type":114},"The paper is an integrated case study with one section totaling 100 marks, and all tasks must be completed. Professional Skills marks are embedded within the total marks shown.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"What is the main business context for the Dulce Co case?",{"text":118,"@type":114},"Dulce Co is a listed chocolate and confectionery manufacturer experiencing recent challenges and stagnating growth, prompting the board to conduct a strategic review focused on business development, performance improvement and risk management.",{"name":120,"@type":111,"acceptedAnswer":121},"What information sources are provided through the exhibits?",{"text":122,"@type":114},"The exhibits include Dulce’s annual report extracts, a sales director slide deck, order data sheets, an email risk register, a newspaper article on child-labour practices in the supply chain, and a summary of a brainstorming meeting on key activities and operations.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},238753,1789139348,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":19,"category_name":20,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":52,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":130,"read_time":144},1099514067415,"https://ap-avatar.wpscdn.com/avatar/100002539d78ffe74a7?x-image-process=image/resize,m_fixed,w_180,h_180&k=1779092875211072502","Strategic Professional – Essentials  \nStrategic Business Leader  \n(SBL)  \nSeptember/December 2019 – Sample Questions  \nSBL ACCA  \nTime allowed:  \n4 hours including reading, planning and reflective time.  \nThis question paper is an integrated case study with one section containing a total of 100 marks and ALL tasks must be completed.  \nAll tasks contain Professional Skills marks which are included in the marks shown above.  \nDo NOT open this question paper until instructed by the supervisor. You must NOT write in your answer booklet until instructed by the supervisor.  \nThis question paper must not be removed from the examination hall.  \nS BL  \nThe Association of Chartered Certified Accountants  \nOverview  \nDulce Co (Dulce) is a listed company which manufactures and sells high quality chocolate and confectionery (other sweets) . It was founded over 100 years ago by the Reece family in Northland, initially operating from one shop in a small town. Over the years, Dulce has grown steadily and has been very successful, becoming a household name in Northland and the surrounding countries. Its reputation and success have been built on the high-quality products it manufactures and sells. It offers products across a wide price range, optimising its appeal and affordability to potential customers. Dulce’s products include a wide variety of boxed chocolates, confectionery (other sweets such as candies, ice-cream and toffee), and novelty occasion and seasonal items (such as chocolate teddy bears) . Dulce’s products are often bought as gifts on special occasions and for seasonal events and celebrations.  \nDulce manufactures all of its products in its single factory in Northland and the products are then sold through a variety of sales channels. This comprises Dulce’s own high street shops located in Northland, the Dulce website and a number of retail partners, including several of the main supermarkets, department stores and gift shops in Northland. At present, Dulce sells all of its products through retail partners under its ‘own label’. That is, all of Dulce’s products sold by its retail partners bear Dulce’s name and branding.  \nDulce is listed on the Northland stock market and adheres fully to the government’s corporate governance guidelines in terms of board and committee structure and operations. Dulce operates two divisions: retail and operations. The retail division is responsible for Dulce’s shops and online sales. The operations division is responsible for managing suppliers and the production process.  \nAlthough Dulce remains one of the most trusted and recognisable brands in Northland, it has faced challenges in recent years. These challenges have largely been driven by changes in customer tastes and buying habits, increased competition from online retailers, fluctuating raw material prices and the economic recession impacting on customers’ disposable incomes. Although Dulce has remained profitable, growth has stagnated in the last three years and the board of directors is currently undertaking a strategic review, focusing on how it can develop and grow the business and on how it can improve business performance. The board is also in the process of reviewing its risk management activities with a view to ensuring that these risks do not impede the achievement of its strategic aims.  \nYou are a senior business manager reporting directly to the finance director of Dulce and you work on a wide range of strategic level projects and activities. You are often asked by the finance director and other board members to report to them on a variety of strategic level issues and you are currently working for the board on the current strategic review process.  \nThe following exhibits provide information relevant to Dulce:  \nExhibit 1: Extracts from Dulce’s annual report 20X8, highlighting Dulce’s mission, strategic aims, products and ethical sourcing standards.  \nExhibit 2: A slide deck presented by the sales director outlining Dulce’s propos","cbCaihQev00Lnb1M","https://ap.wps.com/l/cbCaihQev00Lnb1M","pdf",470843,"English","# Overview\n## Time allowed and examination instructions\n# Case background: Dulce Co\n## Company profile, products, and sales channels\n## Divisions, governance, and recent challenges\n## Strategic review and risk management\n# Exhibits\n## Annual report extracts\n## Sales development slide deck\n## Order data sheet and risk register\n## Supply-chain article and brainstorming summary\n# Case requirements\n## Meeting with finance and sales directors\n## Required notes for the board presentation","[{\"question\":\"What is the overall structure and marking approach of the sample question paper?\",\"answer\":\"The paper is an integrated case study with one section totaling 100 marks, and all tasks must be completed. Professional Skills marks are embedded within the total marks shown.\"},{\"question\":\"What is the main business context for the Dulce Co case?\",\"answer\":\"Dulce Co is a listed chocolate and confectionery manufacturer experiencing recent challenges and stagnating growth, prompting the board to conduct a strategic review focused on business development, performance improvement and risk management.\"},{\"question\":\"What information sources are provided through the exhibits?\",\"answer\":\"The exhibits include Dulce’s annual report extracts, a sales director slide deck, order data sheets, an email risk register, a newspaper article on child-labour practices in the supply chain, and a summary of a brainstorming meeting on key activities and operations.\"}]","Strategic Professional - Essentials - Strategic Business Leader (SBL) September/December 2019 - Sample Questions | PDF",25]