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Please refer to the full report fora deeper discussion of narrative and narrative skills in business, available on the Oxford University Centre for Skills, Knowledge, and Organisational Performance’s (SKOPE) website.  \nThis research project was funded by the Arts and Humanities Research Council, part of UK Research and Innovation, and we are extremely grateful for that support.  \nWe would like to thank all the business leaders who participated in this study. Without them and their valuable insights, this report would not have been possible.  \nThe project was run by the Centre for Skills, Knowledge, and Organisational Performance (SKOPE) at Oxford University Department of Education. SKOPE was initially founded as an ESRC research centre and, over the last two decades, has become established as the global voice on issues related to the intersection of education and employment and skills supply and demand.  \nAbout the Authors  \nDr James Robson (Co-PI)– Deputy Director of SKOPE and Departmental Lecturer in Higher Education.  \nRobson’s research focuses on HE policy, education and work, employability, graduate labour markets, and skills supply and demand. His research has been funded by the ESRC, GCRF, DfID, the British Academy, the Royal Society, and the Edge Foundation. Specific projects include an examination of Humanities graduates’ labour market outcomes, skills, and wider conceptualisationsof the value of Humanities degrees, as well as wider studies of employability, the future of work, and skills formation for a green economy. He has extensive experience in a wide range of qualitative and quantitative research methodologies.  \nDr Ben Holgate (Co-PI)– Leverhulme Early Career Fellow, Department of Comparative Literature, Queen Mary University. Holgate’s current research investigateshow the data economy has fundamentally transformed the way we live. This research is interdisciplinary, combining literary studies, economics and finance, and computer science. He has worked as a journalist, business development executive for global media company News Corp, and equities research analyst in investment banking. His monograph, Climate and Crises: Magical Realism as Environmental Discourse, was published in 2019.  \nDr Ashmita Randhawa (Research Officer)– Research Officer, SKOPE Research Centre. Randhawa’s research focuses on STEM education and STEM skills and the development and deployment of employability skills. She comes from a business background and has extensive experience of quantitative and qualitative research. She supported interview collation, data handling, data analysis, and report production.  \nProject Advisory Group  \nThe success of this project depended on accessing senior business leaders across a range of high-profile companies. A project advisory group was brought together for the project to facilitate participant recruitment by providing introductions to high level business leaders. The composition of the advisory group, which represents a senior and influential cross-section of the target communities, enabled the core research team to access a senior level of respondents.  \nThe group comprised:  \nTitles accurate in February 2021  \nChristopher Smith (Chair) Executive Chair, AHRC  \nJonathan Paine (Chair) Senior Adviser, Rothschild & Co  \nSir Peter Bazalgette Chair, ITV  \nSir Drummond Bone  \nSenior Independent Member, AHRC  \nDinah Caine  \nChair of Council, Goldsmiths, University of London  \nSir Nigel Carrington  \nVice-Chancellor, University of the Arts London  \nDame Carolyn Fairbairn  \nDirector General, Confederation of British Industry (CBI)  \nEdw","cbCaiqZYfzCp7sy2","https://ap.wps.com/l/cbCaiqZYfzCp7sy2","pdf",3384059,13,"English","# Summary Version\n## About the Authors\n## Project Advisory Group\n## Titles accurate in February 2021\n## The importance of narrative and narrative skills in business","[{\"question\":\"What is the focus of STORYCRAFT in business contexts?\",\"answer\":\"It examines the importance of narrative and narrative skills for devising, crafting, and delivering successful narratives in business. It also explains how business leaders view and use narrative as an integral part of doing business.\"},{\"question\":\"How was the research conducted?\",\"answer\":\"The study is based on extensive interviews with 34 business leaders, mostly CEOs and Chairs of FTSE100 companies. Interviews took place from September to November 2020 via online video calls during the first year of the COVID-19 pandemic.\"},{\"question\":\"Who funded and supported the project?\",\"answer\":\"The project was funded by the Arts and Humanities Research Council, part of UK Research and Innovation. The report also acknowledges the participating business leaders whose insights made the study possible.\"}]","STORYCRAFT - The importance of narrative and narrative skills in business - Summary Version | PDF",1792044152,33]