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Covers entry, delivery, language of assessment, resit, reasonable adjustments, malpractice, sanctions and appeals, plus provider recognition, quality assurance, and delivery 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Level Technical Qualification in Marketing | Version 1.0 | December 2024  \nT Level Technical Qualification in Marketing (Level 3)  \nSpecification  \nFirst teaching September 2025 Version 1.0 December 2024  \nAbout Pearson  \nWe are the world’s leading learning company operating in countries all around the world. We provide content, assessment and digital services to learners, educational institutions, employers, governments and other partners globally. We are committed to helping equip learners with the skills they need to enhance their employability prospects and to succeed in the changing world of work. We believe that wherever learning flourishes so do people.  \nReferences to third-party material made in this specification are made in good faith. Pearson does not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein.(Material may include textbooks, journals, magazines and other publications and websites.)  \nAll information in this specification is correct at time of publication.  \nPublication code VQ000376  \nAll the material in this publication is copyright  \n© Copyright in this specification belongs to, and is used under licence from, the Institute for Apprenticeships and Technical Education 2024  \nContents  \n1 Introducing the qualification 1  \nT Level programme 1  \nWhat is the Technical Qualification (TQ)? 1  \nTechnical Qualification and Outline Content 1  \nEmployer and Provider panels 2  \nQualification purpose 3  \nStudent profile and progression 4  \n2 Qualification summary and structure 5  \nSummary 5  \nAssessment Structure 7  \n1. Core component 7  \n2. Occupational Specialism component 7  \nWhat does the qualification cover? 8  \n3 Core Component 9  \nContent 10  \nScheme of Assessment – Core Component 46  \nCore examination 46  \nCore Examination Assessment Objectives 47  \nEmployer Set Project 48  \nEmployer Set Project Assessment Objectives 48  \nResources for the delivery of the Core component content 48  \n4 Occupational Specialism 49  \nMarketing 49  \nPerformance Outcome 1: Apply research methods to acquire and analyse information to support marketing activities 49  \nPerformance Outcome 2: Assess customers and stakeholders 60  \nPerformance Outcome 3: Develop and define propositions for marketing activities 65  \nPerformance Outcome 4: Deliver effective marketing communications 76  \nPerformance Outcome 5: Analyse and evaluate marketing delivery effectiveness 92  \nScheme of Assessment 102  \nResources for the delivery of Marketing 104  \n5 Technical Qualification grading, T Level grading and results  \nreporting 106  \nHow the qualification is graded and awarded 106  \nCalculation of the Technical Qualification grade 106  \nAwarding the components 106  \nUniform Mark Scale 107  \nCalculation of the T Level grade 107  \nResults reporting 108  \n6 Entry, delivery and assessment information 109  \nIntroduction 109  \nStudent registration 109  \nTransferring between T Levels 109  \nProgramme delivery 109  \nAssessment arrangements 110  \nAvailability of live assessment 110  \nLanguage of assessment 110  \nStudent assessment entry 111  \nResit arrangements 111  \nAccess to qualifications and assessments for students with  \ndisabilities or specific needs 112  \nSpecial requirements 113  \nReasonable adjustments to assessment 113  \nAccess arrangements 113  \nSpecial consideration 114  \nMalpractice 115  \nDealing with malpractice in assessment 115  \nStudent malpractice 115  \nTeacher/Provider malpractice 116  \nSanctions and appeals 116  \nResults transfer to Providers 117  \nPost-Results Services 118  \nAppeals process 118  \n7 Provider recognition and approval 119  \nApproval 119  \nProvider and Technical Qualification approval 119  \nWhat level of sector knowledge is needed to teach this qualification? 119  \nWhat resources are required to deliver this qualification? 120  \nQuality assurance 120 ","cbCaipKRx5G6kdeu","https://ap.wps.com/l/cbCaipKRx5G6kdeu","pdf",1003198,138,"English","# Introducing the qualification\n## T Level programme\n## What is the Technical Qualification (TQ)?\n## Technical Qualification and Outline Content\n# Qualification summary and structure\n## Summary\n## Assessment Structure\n# Core Component\n## Content\n## Scheme of Assessment – Core Component\n## Employer Set Project\n# Occupational Specialism\n## Marketing\n## Performance Outcomes 1-5\n## Scheme of Assessment\n# Technical grading and results reporting\n## How the qualification is graded and awarded\n## Uniform Mark Scale\n## Results reporting\n# Entry, delivery and assessment information\n## Student registration and transfers\n## Assessment arrangements and availability of live assessment\n## Language of assessment\n## Malpractice, adjustments, and appeals\n# Provider recognition and approval\n## Approval and quality assurance\n# Resources and support\n## Content and assessment materials\n## Past Papers and exam resources\n# Appendices\n## General Competency Frameworks for T Levels\n## Command word taxonomy list","[{\"question\":\"What does the Marketing T Level Technical Qualification specification define?\",\"answer\":\"It defines the Marketing (Level 3) Technical Qualification structure, purpose, content scope, and assessment arrangements, including core and occupational specialism expectations.\"},{\"question\":\"How is assessment structured for the core component and marketing specialism?\",\"answer\":\"The specification lays out the core component assessment and the marketing occupational specialism with defined performance outcomes, plus a scheme of assessment for each area.\"},{\"question\":\"How does grading and results reporting work?\",\"answer\":\"It explains how the qualification and T Level grades are calculated, how components are awarded, and how results are reported, including use of a uniform mark scale.\"}]","Specification - First teaching September 2025 - Version 1.0 | PDF",1792465794,348]