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The document sets General Signage Requirements and General Requirements for Primary Sign Design, covering landlord approval, visual integration of entries/displays/signage, expectations for tenant sign quality, and rules for submissions, wording limits, materials, illumination, and storefront coordination. It also includes construction and installation related constraints, sign area guidance, and specific dimensional requirements for sign height and letter sizing.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/south-park-mall-signage-design-criteria-addendum-log/663201/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/south-park-mall-signage-design-criteria-addendum-log/663201.png","ImageObject",300,407,{"name":92,"@type":93},"Stanley","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-29","2026-10-28",true,{"@type":102,"interactionType":103,"userInteractionCount":14},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the landlord’s approval requirement for storefront designs and signs?","Question",{"text":112,"@type":113},"All storefront designs and plans are subject to Landlord approval. Sign Shop Drawings for signs, logos, and graphics visible from the common area must be submitted for final approval prior to fabrication/installation.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What limitations apply to sign wording and tenant identity?",{"text":117,"@type":113},"Sign wording is limited to the Tenant’s trade name and must not include specifications of merchandise sold or services rendered. Corporate crests/logos/insignia may be acceptable if they are part of the Tenant’s name and approved by the Landlord.",{"name":119,"@type":110,"acceptedAnswer":120},"What illumination and electrical control rules apply to primary storefront signage?",{"text":121,"@type":113},"All primary storefront signs must be illuminated, and external illumination designs are subject to Landlord approval. Interior and exterior storefront signage and lighting must be on a separate circuit and controlled by a time clock.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},663201,1793225752,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":14,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":129,"read_time":144},2336477405376,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","SIGNAGE DESIGN CRITERIA  \nS O U T H P A R K M A L L  \nTHE P LAC E TO SHOP  \nS O U T H P A R K M A L L  \nADDENDUM LOG  \nJanuary, 2012  \nUpdated to current layout  \nApril, 2012  \nUpdated per TC  \nFebruary, 2014  \nUpdated Primary Sign Design Requirements (s5 \\#11)  \nDecember 2014  \nRemoved website address language from Storefront Window Signs (s11)  \nJuly 2015  \nAdded Digital Display language (s12)  \nNovember, 2015  \nLanguage added regarding no radioactive material/signs allowed (s12)  \nJuly, 2018  \nUpdated to new layout  \ns2  \nPLEASE VISIT  \nWWW.MACERICH.COM  \nTO VIEW  \nPLAN SUBMITTAL & APPROVAL PROCEDURESand CONTRACTOR RULES & REGULATIONS  \nS O U T H P A R K M A L L  \nTABLE OF CONTENTS  \nGeneral Signage Requirements  \nGeneral Requirements for Primary Sign Design Primary Signage Design  \nPrimary Signage Examples  \nAlternate Signage  \nStorefront Window Signs, Threshold Signs, Awning Signage, Blade Sign  \nDigital Display, Prohibited Signs/Materials, Sign Area Calculations  \nSign Construction and Installation  \nSign Construction/Installation, Insurance Requirements  \nExterior Sign Criteria  \nIllumination, Construction Requirements for Exterior Signage  \nHeight of Exterior Signs/logos Plan Submittal Guidelines  \nDrawing Preparation, Review Process  \nDrawing Requirements  \ns4-s11  \ns4-s5 s6 s7-s11  \ns12-s13  \ns12  \ns13  \ns14  \ns14  \ns15-s16  \ns15  \ns16  \ns17-s18 s17  \ns18  \ns3  \nG E N E R A L S I G N A G E R E Q U I R E M E N T S  \n•All storefront designs and plans are subject to Landlord approval. The overall image should be well coordinated, fully integrating components such as entries, displays and signage.  \n•Storefronts must be of the highest caliber: expressing state of the art and material quality and meeting or exceeding the very best examples. To achieve this goal, Tenants shall be required to select an Architect who has experience in retail Tenant design.  \n•Projections or awnings, where required, must be three-dimensional, emphasizing creative, dynamic forms and designs.  \nS O U T H P A R K M A L L  \nTenant signs are vital to the successful functioning of the Shopping Center. Uncontrolled signs can create a verbal jungle and fail in their goal to communicate effectively. The ultimate goal is to produce a colorful collage of signs that tastefully inform, delight and stimulate the shopper.  \nAll sign materials must be consistent with the design theme, enhancing the storefront and evoking a positive retail image. Due to the variety of architectural treatments within the center, each storefront sign will be carefully considered in relationship to its particular location. What may be appropriate in one location may not work in another. Each proposed sign will be evaluated on its originality and compatibility with neighboring signs as well as its overall image within the Shopping Center.  \nThe Landlord reserves the right to disapprove any sign design that is not compatible with these criteria and the aesthetics of the Shopping Center. Exceptions to these specifications are extremely rare and must be approved in advance by the Landlord. As with all undertakings, the ultimate success of the Mall depends on the positive contribution of all participants.  \nThis criteria is intended to assist you, the Tenant, during the design and construction phases of your sign. It is provided by the Landlord in the interest of maintaining a high level of design excellence throughout the Center.  \nThis criteria is intended to harmonize with the leasing documents. It is the responsibility of the Tenant to forward a copy of these criteria to their architect, contractor and various consultants.  \nLandlord reserves the rights to, from time to time, make additions, deletions, revisions, etc., as may be required to the contents, specifications and attachments referenced or contained herein. No deviation from the enclosed criteria will be accepted without prior written approval from The Macerich Company.  \ns4  \nG E N E R A L S I G N A G E R E Q U I R E M ","cbCaiv8jy8h4o6Vy","https://ap.wps.com/l/cbCaiv8jy8h4o6Vy","pdf",3064876,18,"English","# SIGNAGE DESIGN CRITERIA\n## TABLE OF CONTENTS\n## General Signage Requirements\n## General Requirements for Primary Sign Design\n## Primary Signage Examples\n## Alternate Signage\n## Storefront Window Signs, Threshold Signs, Awning Signage, Blade Sign\n## Digital Display, Prohibited Signs/Materials, Sign Area Calculations\n## Sign Construction and Installation\n## Exterior Sign Criteria\n## Illumination, Construction Requirements for Exterior Signage\n## Height of Exterior Signs/logos Plan Submittal Guidelines\n## Drawing Preparation, Review Process\n## Drawing Requirements","[{\"question\":\"What is the landlord’s approval requirement for storefront designs and signs?\",\"answer\":\"All storefront designs and plans are subject to Landlord approval. Sign Shop Drawings for signs, logos, and graphics visible from the common area must be submitted for final approval prior to fabrication/installation.\"},{\"question\":\"What limitations apply to sign wording and tenant identity?\",\"answer\":\"Sign wording is limited to the Tenant’s trade name and must not include specifications of merchandise sold or services rendered. Corporate crests/logos/insignia may be acceptable if they are part of the Tenant’s name and approved by the Landlord.\"},{\"question\":\"What illumination and electrical control rules apply to primary storefront signage?\",\"answer\":\"All primary storefront signs must be illuminated, and external illumination designs are subject to Landlord approval. Interior and exterior storefront signage and lighting must be on a separate circuit and controlled by a time clock.\"}]","SOUTH PARK MALL - Signage Design Criteria - Addendum Log | PDF",45]