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A random sample of Certified Health Education Specialists (CHES) completed an online survey based on UTAUT (N=503). Educators primarily used social networking sites, podcasts, and media sharing platforms. Social influence and performance expectancy significantly predicted behavioral intentions for health promotion. Findings also identify barriers including workplace monitoring, usability challenges for older educators, and doubts about job-performance benefits.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":35,"@type":76,"position":81},"https://docshare.wps.com/document/healthcare/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/socialmedia-andhealth-education-use-and-acceptance-of-social-media-among-health-educators/592383/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/socialmedia-andhealth-education-use-and-acceptance-of-social-media-among-health-educators/592383.png","ImageObject",300,407,{"name":92,"@type":93},"McGucket","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-22","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":8},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What was the purpose of the study on health educators and social media?","Question",{"text":112,"@type":113},"The study aimed to explore how health educators use social media and identify factors that determine their acceptance of social media use.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How was social media acceptance studied, and who participated?",{"text":117,"@type":113},"A random sample of Certified Health Education Specialists (CHES) (N=503) completed an online survey using items aligned with the Unified Theory of Acceptance and Use of Technology (UTAUT).",{"name":119,"@type":110,"acceptedAnswer":120},"Which factors were associated with stronger intentions to use social media for health promotion?",{"text":121,"@type":113},"Social influence and performance expectancy were both positively associated with increased behavioral intentions to use social media for health promotion.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},592383,1792663148,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":34,"category_name":35,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":8,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":39,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":46},1236954412713,"https://us-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","SocialMedia andHealth Education  \nUse and Acceptance of Social Media among Health Educators  \nCarl Hanson, Joshua West, Brad Neiger, Rosemary Thackeray, Michael Barnes, and Emily McIntyre  \nABSTRACT  \nBackground: As social media use grows in popularity, health educators are challenged to think differently about how to communicate with audiences. Purpose: The purpose of this study was to explore social media use and factors that determine acceptance of social media use among health educators. Methods: A random sample of Certified Health Education Specialists (CHES) (N = 503) completed an online survey consisting of items related to the Unified Theory of Acceptance and Use of Technology (UTAUT). Results: Findings revealed that health educators most commonly used social networking sites (34.8%), podcasts (23.5%), and media sharing sites (18.5%) within their organizations. Social influence (P \u003C 0.0001) and performance expectancy (P \u003C 0.0001) were both positively associated with increased behavioral intentions to use social media for health promotion. Reasons for lack of use included employers monitoring or blocking social media, difficulty of use among older health educators, and the belief that social media would not enhance job performance. Discussion: Many health educators are using social media and intentions to use in practice are associated with social influence and performance expectancy. Translation to Health Education Practice: Social media use holds promise as a supporting methodology to enhance health education practice. Implementation should include attention to guidelines and best practice.  \nHanson C, West J, Neiger B, Thackeray R, Barnes M, McIntyre. Use and acceptance of social media among health educators. Am J Health Educ. 2011;42(4):197-204. This paper was submitted to the Journal on February 16, 2010, revised and accepted for publication on June 27, 2010.  \nBACkgRoUNd  \nObtaining accurate health information is important in order for the public to make educated decisions regarding their personal health and that of their community. To this end, health educators have successfully used traditional communication channels such as print and broadcast media to reach consumers. However, over the past 25 years the media landscape has changed. Traditional media such as television, radio and the first generation Internet (Web 1.0) has declined in popularity.1-3 Instead, many consumers are using new media channels such as the second generation Internet (Web 2.0 or social media) to obtain health information and to communicate with other individuals. Web 2.0, or social media,“is commonly associated  \nwith web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the WorldWide Web.”4 Social media include user-generated information, which refers to the production of online content by the general public,and engages audiences much  \nCarl Hanson is an associate professor in the Department of Health Science, 229-D Richards Building, Brigham Young University, Provo, UT 84602; E-mail: [carl_hanson@byu.edu. Joshua](carl_hanson@byu.edu. Joshua)[ ](carl_hanson@byu.edu. Joshua)West is an assistant professor in the Department of Health Science, 229-L Richards Building, Brigham Young University, Provo, UT 84602. Brad Neiger is a professor in the Department of Health Science, 229-F Richards Building, Brigham Young University, Provo, UT 84602.  \nbetter than traditional media where users are passive viewers of information provided to them.4  \nAccording to a recent study by the Pew Internet Project, of the 79% of adults in the U.S. using the Internet, 61% look online for health information with 41% using social  \nRosemary Thackeray is an associate professor in the Department of Health Science, 229-H Richards Building, Brigham Young University, Provo, UT 84602. Michael Barnes is a professor in the Department of Health Science, 221-F Richards Building, Brigham Young University, ","cbCaiby5oxC1xnus","https://ap.wps.com/l/cbCaiby5oxC1xnus","pdf",139320,"English","# Abstract\n## Background and purpose\n## Methods and participants\n## Results and discussion\n## Translation to practice\n# Background\n## Media landscape shift to Web 2.0\n## Social media and multidirectional communication","[{\"question\":\"What was the purpose of the study on health educators and social media?\",\"answer\":\"The study aimed to explore how health educators use social media and identify factors that determine their acceptance of social media use.\"},{\"question\":\"How was social media acceptance studied, and who participated?\",\"answer\":\"A random sample of Certified Health Education Specialists (CHES) (N=503) completed an online survey using items aligned with the Unified Theory of Acceptance and Use of Technology (UTAUT).\"},{\"question\":\"Which factors were associated with stronger intentions to use social media for health promotion?\",\"answer\":\"Social influence and performance expectancy were both positively associated with increased behavioral intentions to use social media for health promotion.\"}]","SocialMedia andHealth Education - Use and Acceptance of Social Media among Health Educators | PDF",1792074459]