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The study traces an evolution from early chat and video resources to a multi-platform strategy emphasizing relationships over one-way information. It highlights campaigns such as a 2019 summer effort targeting incoming freshmen and describes ongoing plans to expand digital presence for interpersonal engagement with current students, alumni, and campus partners.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/social-medias-integration-into-communication-centers-a-unc-greensboro-case-study/599138/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/social-medias-integration-into-communication-centers-a-unc-greensboro-case-study/599138.png","ImageObject",300,407,{"name":92,"@type":93},"kopisore","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-30","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":39},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"How did the Speaking Center’s social media use evolve over time?","Question",{"text":112,"@type":113},"The center progressed from using AOL Messenger for quick speaking-assignment questions to expanding into paid online support, YouTube videos, and active Twitter and Facebook engagement. The approach shifted from primarily disseminating information to building connections and relationships.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What was the goal of the center’s latest digital project in summer 2019?",{"text":117,"@type":113},"The center launched a social media campaign to promote the Speaking Center to incoming freshmen, with a focus on using social platforms as prospective interpersonal resources.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the Facebook page relate to a community of practice for the Speaking Center?",{"text":121,"@type":113},"The closed Facebook alumni group illustrates a community of practice where alumni identify as part of the Speaking Center. Members share and tag posts to bridge cohorts, including interactions across alumni generations after original consultant messages were posted.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},599138,1792230610,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":39,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":34,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144},962090880963,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Social Media’s Integration into Communication Centers: A UNC-Greensboro Case Study  \nAbigail Harrison  \nThe University of North Carolina at Greensboro  \nJenny M. Southard  \nThe University of North Carolina at Greensboro  \nKimberly M. Cuny  \nThe University of North Carolina at Greensboro  \nThe UNC-Greensboro Speaking Center (SC) acknowledges the growing impact of social media as a means of sharing information, connecting with stakeholders, and fostering a community of practice. In this study, we review the history of social media integration into our center. After securing a presence primarily on multiple platforms, we shifted our focus away from using social media solely for information dissemination to promote social connections and relationships. In our latest digital project during the summer of 2019, we launched a new social media campaign with the goal of promoting our center to incoming freshmen. Through acknowledging our progress, our center plans to continue increasing our social media presence as we believe these platforms remain prospective interpersonal resources.  \nKeywords: Social Media, Communication Center, Speaking Center, Community of Practice, Alumni, Generation Z.  \nFollow UNC Greensboro’s Speaking Center on Youtube (UNCG Speaking Center); Twitter and Facebook (@UNCGSpeaking); and Instagram (@uncgspeaking)  \nIntroduction  \nAs social media use continues to increase, universities and campus organizations have begun focusing their efforts on connecting to Generation Z through this evolving medium. By providing active, innovative forms of engagement, social media has the potential to encourage interaction with communication centers through a mode of communication that digital natives are already using to significant degrees. Communication Centers need to look into these platforms as a means of connecting with current students, alumni, prospective applicants, parents of students and alumni, faculty and staff alike. As we believe there is a growing opportunity for connecting with university stakeholders, we examine how our Speaking Center (SC) has incorporated social media in the past and  \ndiscuss our current strategic plan for further developing our social media presence (see Figure 1) .  \nEvolution of The Speaking Center’s Social Media Presence  \nAOL Messenger (2003). We envisioned using AOL to answer quick questions about speaking assignments and provide feedback to students. We prepared to engage, connect, and push URLs to our online tip sheets. Through AOL, we mostly received questions about location, hours,  \nand making appointments. We switched to a paid Libraryh31p subscription, which included an online Ask Us box linked to our website homepage (see Figure 2) . The chat box continues to be operational during our regular hours. Schwartzman’s (2013, 2017) analysis of our chat history asserted that live chat is the future of communication centers. While we have not yet fully committed to all of Schwartzman’s suggestions, we have seen increases in students asking for help via chat (see Figure 2) .  \nFigure 2.  \nYoutube (2008). In the beginning, our Youtube page was primarily a source of“talking head” or “skit” videos to illustrate the work that we do in the Center. More recently, we have been using @UNCGSpeaking on Youtube to adapt our tipsheets into short whiteboard videos, create class-specific videos for assignments, and develop collaborative content with our  \nUniversity Library partners. While we have not pushed these videos as actively as we would like, we do link to them on our resource page on our website.  \nTwitter (2009). Starting in 2009, we pinned our @UNCGSpeaking Twitter feed to the bottom of our web page, recognizing that Twitter was already being utilized in higher education as Linvill, McGee, & Hicks (2012) found “...colleges and universities primarily employed Twitter asan institutional news feed to a general population,” and that,“Twitter promotes an open exchange of information and real-ti","cbCaivWnLJh3d4gP","https://ap.wps.com/l/cbCaivWnLJh3d4gP","pdf",247448,"English","# Introduction\n# Evolution of The Speaking Center’s Social Media Presence\n## AOL Messenger\n## Youtube\n## Twitter\n## Facebook","[{\"question\":\"How did the Speaking Center’s social media use evolve over time?\",\"answer\":\"The center progressed from using AOL Messenger for quick speaking-assignment questions to expanding into paid online support, YouTube videos, and active Twitter and Facebook engagement. The approach shifted from primarily disseminating information to building connections and relationships.\"},{\"question\":\"What was the goal of the center’s latest digital project in summer 2019?\",\"answer\":\"The center launched a social media campaign to promote the Speaking Center to incoming freshmen, with a focus on using social platforms as prospective interpersonal resources.\"},{\"question\":\"How does the Facebook page relate to a community of practice for the Speaking Center?\",\"answer\":\"The closed Facebook alumni group illustrates a community of practice where alumni identify as part of the Speaking Center. Members share and tag posts to bridge cohorts, including interactions across alumni generations after original consultant messages were posted.\"}]","Social Media’s Integration into Communication Centers - A UNC-Greensboro Case Study | PDF",1792088231,18]