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The team used MarketMuse’s AI intelligence suite to research topic landscapes, identify content gaps from top search results, and guide in-depth publishing. Objectives included driving high-quality traffic, ranking for relevant keywords, and increasing on-site time. Results show organic traffic growth from 4K to 400K per month, outranking Casper, holding multiple SERP positions, and earning featured snippets.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/social-media-sharks-tomorrow-sleep-case-study/503879/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/social-media-sharks-tomorrow-sleep-case-study/503879.png","ImageObject",300,407,{"name":92,"@type":93},"xXChrisXx","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-18","2026-10-03",true,{"@type":102,"interactionType":103,"userInteractionCount":81},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What problem did Tomorrow Sleep face when expanding online content?","Question",{"text":112,"@type":113},"It launched in mid-2017 but started creating online content more actively in mid-2018, needing a strategic approach to compete with established market players.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How did MarketMuse support the content strategy?",{"text":117,"@type":113},"MarketMuse’s Research and Compete applications helped identify primary topics, analyze the topic landscape, and visualize gaps and opportunities by examining the top search results and topic distribution.",{"name":119,"@type":110,"acceptedAnswer":120},"What were the main outcomes after implementing the strategy?",{"text":121,"@type":113},"Organic traffic rose from 4K per month to 400K within a year, the team outranked Casper for primary topics, held multiple positions within a single SERP, and gained authority to obtain featured snippets.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},503879,1792027678,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":81,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":44,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144},8796112263567,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","CASE STUDY  \nSocial Media Sharks + Tomorrow Sleep  \nTomorrow Sleep is a connected sleep system whose mission is to help people sleep at their full potential to ensure a healthier future.  \nTheir goal was to create the perfect sleep environment and designed the first truly connected sleep system with the knowledge, research and engineering expertise of Serta Simmons Bedding.  \nThe Challenge  \nTomorrow Sleep launched in the middle of 2017 but hadn’t really started creating online content until the middle of 2018. They knew they needed a strategic way to compete with long-standing players in the market in order to have a chance.  \nA content strategy was planned with the help of Social Media Sharks to scale and manage the tactical side of content creation. Relying on measurement tools for tracking and monitoring keywords and positions was useful, and continued as part of the strategy, but they weren’t enough to drive a meaningful, drastic impact.  \nThe Objective  \n● Drive high-quality traffic to the website.  \n● Rank for relevant keywords.  \n● Improve the amount of time spent on the website.  \nThe Method  \nPrimary topics upon which to focus were identified and analyzed within the MarketMuse Suite, an AI-powered content intelligence and strategy platform. Using the MarketMuse Research application, the team researched the topic landscape to understand what related topics should be considered and the distribution to apply within the content.  \nThe Method  \nThen using the MarketMuse Compete application, the team drilled specifically into the top 20 search results for those primary topics to visualize the gaps and opportunities for content creation. The heatmap displays the topic distribution of related topics across each piece of content. This strategy provided insights to create new, in-depth content on existing topics in the space, establishing them as experts.  \nThe Results  \n● Organic traffic increased from 4K per month to 400K within a year.  \n● Outranks their largest competitor (Casper) for primary topics.  \n● Holds multiple positions in a single SERP.  \n● Gained authority in the eyes of the search engine to obtain the featured snippet.  \nOrganic Traffic Growth  \n[SEMrush | tomorrowsleep.com | US](SEMrush | tomorrowsleep.com | US)  \nThe Results  \nTomorrowSleep is now able to hold multiple positions in a single SERP.  \n“Most people will say a domain can only own one position on Google for the query. We found that for a single query where we have the featured snippet, we also own position one and two across different articles.“  \n“The process wasn’t just about driving traffic but driving targeted traffic that’s answering the intent. We’re able to do this organically instead of buying traffic.”  \n“Over the last year and a half, we took six really big consumer brands and conducted a test between MarketMuse and Ryte. Not only did MarketMuse exceed what was best in class prior, but we couldn’t find anything to beat it. We always try to find the best tool and not become stagnant. MarketMuse beat them hands down. I don’t mean it functioned better or looks prettier, but the barebones results of rankings and positions were better.”  \nRyan Monahan-CEO at Social Media Sharks","cbCaipxxcBSIDl4v","https://ap.wps.com/l/cbCaipxxcBSIDl4v","pdf",821829,"English","# The Challenge\n## The Objective\n## The Method\n## The Results","[{\"question\":\"What problem did Tomorrow Sleep face when expanding online content?\",\"answer\":\"It launched in mid-2017 but started creating online content more actively in mid-2018, needing a strategic approach to compete with established market players.\"},{\"question\":\"How did MarketMuse support the content strategy?\",\"answer\":\"MarketMuse’s Research and Compete applications helped identify primary topics, analyze the topic landscape, and visualize gaps and opportunities by examining the top search results and topic distribution.\"},{\"question\":\"What were the main outcomes after implementing the strategy?\",\"answer\":\"Organic traffic rose from 4K per month to 400K within a year, the team outranked Casper for primary topics, held multiple positions within a single SERP, and gained authority to obtain featured snippets.\"}]","Social Media Sharks + Tomorrow Sleep - Case Study | PDF",1791061318,23]