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The approach evaluates platform selection based on audience use, scheduling via aggregators to improve time and budget efficiency, and platform-specific analytics to interpret engagement and impressions. 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In this case study, the choice of social media platforms is considered, including what platforms the Writing Center’s target audience uses. The use of aggregators for scheduling is also assessed, with an eye to efficacy and economy of time and funding. Finally, the use of social media analytics is discussed to determine the best strategy for analyzing interactions with followers and other users.  \nKeywords: aggregators, analytics, social media, writing center, HBCU  \nFollow the EWC Writing Center on Facebook, Instagram, and Twitter @ewcwriting  \nIntroduction  \nWhile writing centers typically assist with only some of the skills communication centers support, the practices outlined here are transferable. Social Media allows much connection with partners across campus with little effort. At Edward Waters College (EWC), the writing center staff is usually limited to a single tutor and the Director. I manage the social media accounts in addition to my Writing Center Director and Quality Enhancement Plan (QEP) Director responsibilities. With proper planning and the right software, my social media work only takes the time I plan out in advance. This article addresses the planning that makes social media use possible for any size center.  \nThe Writing Center at Edward Waters College  \nEWC is the oldest HBCU in the state of Florida, founded in 1886 and situated in Jacksonville. The Writing Center was founded under the auspices of QEP implementation. QEP is a Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)  \nrequired accreditation plan to improve some aspect of the institution. The EWC QEP’s main goal is to improve student writing. The Writing Center assists with that goal by providing tutors who assist students writing essays, presentations, and other assignments at any stage of the process. Since attendance can also improve retention, GPA, and Persistence (Irvin, 2014), I am working doubly hard to increase center visits. To that end, there is an added goal of improving social media engagement (when a post generates activity) and impressions (when a post is seen by someone) to increase writing center attendance. The count of followers as of August 13, 2019 is Instagram 82, Facebook 63, and Twitter 21. The accounts launched in February 2019. While the follower count may not sound impressive, enrollment totals under 1,000 and the follower counts grow regularly. Also, posts are often seen by non-followers, as the impressions data show. In what follows, the incorporation of multiple platforms, decision to use pre-scheduled post aggregators, and reliance on platform-specific analytics is considered for other writing and communication centers limited in size and personnel.  \nIncorporate Multiple Platforms  \nCenter directors who want to generate activity on social media should use multiple platforms because colleges and universities serve all age groups. In addition to the current “traditional” Generation Z student, we must cater to Millennials, Generation Xers, and Baby Boomers as they continue to make up a larger share of our students each year. Different platforms serve different audiences and posts should be tailored to the platform. However, to increase efficiency of time, my social media strategy is based on the most popular platform: Instagram. Tailoring for social media platforms means following the“rules” of those platforms. For Instagram the accepted practices are: (1) make the picture the focus and ensure it is visually stimulating and interesting to your audience (Arens, 2019); (2) don’t post more than twice a day; once is best practice (Erin, 2019) .  \nDuring summ","cbCaifSEi4t9bCot","https://ap.wps.com/l/cbCaifSEi4t9bCot","pdf",229464,"English","# Introduction\n# The Writing Center at Edward Waters College\n# Incorporate Multiple Platforms\n# Pre-Schedule Posts with Aggregators","[{\"question\":\"Why did the Writing Center adopt a social media strategy in Spring 2019?\",\"answer\":\"To increase writing center attendance and overall retention. The strategy was designed to improve engagement and impressions tied to visits.\"},{\"question\":\"How should smaller writing centers plan social media work with limited staff?\",\"answer\":\"Use proper planning and the right software so social media tasks take only the scheduled time. The strategy is framed as workable even when staff includes only one tutor and the Director.\"},{\"question\":\"What is the role of social media aggregators in this strategy?\",\"answer\":\"Aggregators enable scheduling posts in advance and pushing them to multiple platforms. They also support engagement analytics for evaluating interactions, while helping reduce manual posting time.\"}]","Social Media, Aggregators, Analytics, and the Writing Center - Social Media Strategy Case Study | PDF",13]