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supportthe dissemination of usable knowledge and educate a globalcommunity.SAGE publishes more than 1000 journals and over800 new books each year,spanning a wide range of subject areas.Our growing selection of library products includes archives,data,case studies and video.SAGE remains majority owned by ourfounder and after her lifetime will become owned by a charitabletrust that secures the company's continued independence.  \nSOCIAL MEDIA  \n# a critical introduction\n\n2nd edition  \nCHRISTIAN FUCHS  \nLos Angoles |London |New DelhiSingapore |Washington DC|Melboume  \nSAGE Publications Ltd1 Oliver's Yard55 City RoadLondon EC1Y 1SP  \nSAGE Publications Inc.2455 Teller RoadThousand Oaks,California 91320  \nSAGE Publications india Pvt Ltd  \nB 1/1 Mohan Cooperative Industrial AreaMathura RoadNew Delhi 110044  \nSAGE Publications Asia-Pacific Pte Ltd3 Church Street\\#10-04 Samsung HubSingapore 049483  \nEditor:Michael Ainsley  \nEditorial assistant:John Nightingale  \nProduction editor:Imogen Roome  \nCopyeditor:Neil Dowden  \nProofreader:Leigh C.Timmins  \nIndexer:Silvia Benvenuto  \nMarketing manager:Lucia Sweet  \nCover design:Jen Crisp  \nTypeset by:C&M Digitals(P)Ltd,Chennai,India  \nPrinted by:CPI Group(UK)Ltd,Croydon,CR04YY  \n◎ Christian Fuchs 2017  \nFirst edition published 2014  \nThis second edition published 2017  \nApart from any fair dealing for the purposes of research orprivate study,or criticism or review,as permitted under theCopyright,Designs and Patents Act,1988,this publicationmay be reproduced,stored or transmitted in any form,orby any means,only with the prior permission in writing ofthe publishers,or in the case of reprographic reproduction,in accordance with the terms of licences issued bythe Copyright Licensing Agency.Enquiries concerningreproduction outside those terms should be sent to thepublishers.  \nLibrary of Congress Control Number:2016949804British Library Cataloguing in Publication data  \nA catalogue record for this book is available fromthe British Library  \nISBN 978-1-4739-6682-6  \nISBN 978-1-4739-6683-3(pbk)  \nAt SAGE we take sustainability seriously.Most of our products are printed in the UK using FSC papers and boards.When we print overseas we ensure sustainable papers are used as measured by the PREPS grading system.We undertake an annual audit to monitor our sustainability.  \nCONTENTS  \n1 What Is a Critical Introduction to Social Media?  \n1  \n1.1 What Is Social about Social Media?  \n6  \n1.2 What Is Critical Thinking and Why Does it Matter?  \n8  \n1.3 What Is Critical Theory?11  \n1.4 Critical Theory Approaches  \n20  \nI FOUNDATIONS  \n31  \n2 What Are Social Media and Big Data?  \n33  \n2.1 Web 2.0 and Social Media34  \n2.2 The Need of Social Theory for Understanding Social Media  \n37  \n2.3 Explaining Social Media with Durkheim,Weber,Marx and Tönnies  \n44  \n2.4 A Model of Social Media Communication  \n49  \n2.5 Big Data  \n52  \n2.6 Conclusion  \n61  \n3 Social Media as Participatory Culture  \n65  \n3.1 The Notions of Participation and Participatory Culture  \n66  \n3.2 Online Fan Culture and Politics  \n72  \n3.3 Social Media and Participatory Culture  \n74  \n3.4 Henry Jenkins and Digital Labour  \n76  \n3.5 Jenkins's Response to Criticisms  \n78  \n3.6 Conclusion  \n81  \n85  \n4 Social Media and Communication Power  \n4.1 Social Theory in the Information Age86  \n4.2 Communication Power in the Network Society88  \n90  \n4.3 Communication Power,Social Media and Mass Self-communication  \n4.4 Communication Power in the Arab Spring and the Occupy Movement  \n98  \n110  \n4.5 Conclusion  \n119  \nIIAPPLICATIONS  \n121  \n5 The Power and Political Economy of Social Media  \n5.1 Social Media as Ideology:The Limits of theParticipatory Social Media Hypothesis122  \n5.2 The Cycle of Capital Accumulation129  \n5.3 Capital Accumulation and Social Media131  \n144  \n5.4 Free Labour and Slave Labour  \n1","cbCaikvPOAqv1w9u","https://ap.wps.com/l/cbCaikvPOAqv1w9u","pdf",29601232,408,"English","# Contents\n## 1 What Is a Critical Introduction to Social Media?\n## 1.1 What Is Social about Social Media?\n## 1.2 What Is Critical Thinking and Why Does it Matter?\n## 1.3 What Is Critical Theory?\n## 1.4 Critical Theory Approaches\n## I FOUNDATIONS\n## 2 What Are Social Media and Big Data?\n## 3 Social Media as Participatory Culture\n## 4 Social Media and Communication Power\n## II APPLICATIONS\n## 5 The Power and Political Economy of Social Media\n## 6 Google:Good or Evil Search Engine?\n## 7 Facebook:Surveillance in the Age of Edward Snowden\n## 8 Twitter and Democracy: A New Public Sphere?\n## 9 Weibo: Power, Ideology and Social Struggles in Chinese Capitalism","[{\"question\":\"What does “critical introduction” mean in this book’s approach to social media?\",\"answer\":\"The book frames social media through critical and social theories to explain how participation, communication, and power operate in the information age.\"},{\"question\":\"Which theoretical thinkers are used to explain social media?\",\"answer\":\"It explains social media communication using concepts associated with Durkheim, Weber, Marx, and Tönnies.\"},{\"question\":\"How does the book apply its analysis to major platforms like Google, Facebook, and Twitter?\",\"answer\":\"It applies a political-economy and ideology lens to examine how each platform shapes labor, power, surveillance, search, privacy, and public communication.\"}]","Social Media - A Critical Introduction - Part 2nd Edition | PDF",1791066998,628]