[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-600128-105":3,"doc-detail-600128-en":81,"detail-sidebar-cat-0-en-105":98},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","social-communication-apprehension-self-esteem-and-facebook-addiction-among-university-students-in-uganda","Social Communication Apprehension, Self-Esteem and Facebook Addiction Among University Students in Uganda","","The study examines how social communication apprehension and self-esteem relate to Facebook addiction among university students in Uganda. Data were collected from 654 students using the PRCA-24 for communication apprehension, the Rosenberg Self-Esteem Scale for self-esteem, and the Bergen Facebook Addiction Scale for Facebook addiction. Pearson correlation and multiple linear regression were used to evaluate associations and prediction effects. Results show communication apprehension positively and self-esteem negatively relate to Facebook addiction, with both variables significantly predicting addiction.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/research-report/","Research & Report",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/social-communication-apprehension-self-esteem-and-facebook-addiction-among-university-students-in-uganda/600128/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/social-communication-apprehension-self-esteem-and-facebook-addiction-among-university-students-in-uganda/600128.png","ImageObject",300,407,{"name":42,"@type":43},"nayy☆","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-29","2026-10-15",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",8,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What was the purpose of the study?","Question",{"text":63,"@type":64},"To investigate the relationship between social communication apprehension, self-esteem, and Facebook addiction among university students in Uganda, and to test how these variables predict Facebook addiction.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How were communication apprehension, self-esteem, and Facebook addiction measured?",{"text":68,"@type":64},"Communication apprehension was measured with PRCA-24, self-esteem with the Rosenberg Self-Esteem Scale, and Facebook addiction with the Bergen Facebook Addiction Scale, administered via a questionnaire.",{"name":70,"@type":61,"acceptedAnswer":71},"What relationships did the study find between the variables and Facebook addiction?",{"text":72,"@type":64},"Communication apprehension showed a positive significant relationship with Facebook addiction, while self-esteem showed a negative significant relationship. Both variables also significantly predicted Facebook addiction.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},600128,1792188844,{"code":4,"msg":82,"data":83},"success",{"doc_id":79,"user_id":84,"nickname":42,"user_avatar":85,"doc_module":4,"category_id":55,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":86,"file_id":87,"file_url":88,"file_type":89,"file_size":90,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":91,"language":92,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":93,"faqs":94,"seo_title":95,"seo_description":12,"update_tm":96,"read_time":97},962090893153,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Social Communication Apprehension, Self-Esteem and Facebook Addiction Among University Students in Uganda  \nAyodeji Awobamise  \nKampala International University, Uganda  \nORCID: 0000-0003-1474-3553  \nYosra Jarrar  \nAmerican University in Dubai, United Arab Emirates  \nORCID: 0000-0003-1595-0933  \nGabriel E. Nweke  \nGirne American University, Cyprus  \nORCID: 0000-0003-2067-4494  \nReceived: 10 Dec 2021 Accepted: 8 Jan 2022  \nAbstract  \nThis study aimed at furthering the research on the relationship between social communication apprehension, self-esteem and Facebook addiction. To measure the three variables, a questionnaire comprised of The Personal Report of Communication Apprehension (PRCA-24), The Rosenberg SelfEsteem Scale (RES), and The Bergen Facebook Addiction Scale (BFAS) was administered to 654 university students in Uganda. Pearson’s correlation analysis and multiple linear regression coefficient analysis were carried out. A positive significant relationship between communication apprehension and Facebook addiction and a negative significant relationship between self-esteem and Facebook addiction were reported. Findings further revealed that self-esteem and communication apprehension significantly predicted Facebook addiction.  \nKeywords: social communication apprehension, self-esteem, Facebook addiction, Uganda  \nINTRODUCTION  \nSocial network sites can be defined as “web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system”(Boyd & Ellison, 2007, p. 211) . Social Network Sites (SNSs) allow users the opportunity to carry out different activities such as sending messages, sharing pictures, videos, and texts, connecting with friends, following their favorite public figures amongst many other things (Kaplan & Haenlein, 2010) . Rohani and Hock (2010, p. 42) probably described it best, when they stated that  \n“Social networking services offer friends a space where they can maintain their relationships, chat with each other and share information. Moreover, they offer the opportunity to build new relationships through existing friends.”  \nFacebook is arguably the most popular and widely used social networking site, boasting of over 2.85 billion monthly active users in the world (Statista, 2021) and yet, engagement continues to grow. Uganda has about  \n2 million monthly active users, representing about 5 percent of its population. While social media usage in Uganda is not very high, it is worth noting that Uganda has a young population of which 60% has access to a cellphone. The growth rate in social media usage between 2019 and 2020 was 27%, meaning that in less than 4 years, the number of social media users in the country should double (ISS, 2021) . This upward trend should not be a big surprise considering the ubiquity of the internet and easy access to these platforms which makes communication and social interactions a lot easier.  \nSocial interactions are one of the key functions of social media. One thing that differentiates social media from traditional media like TV and Radio is the ability to facilitate such social interactions (Wang et al., 2012) . The word social in social media clearly informs to its purpose. Social media allows people from different parts of the world to connect and keep in touch, share their lives’ journey with friends, families and online networks from the comfort of an internet enabled device. While the anonymity provided by the internet makes it easier for people to share information and even reveal personal experiences, they would otherwise have kept a secret (Awobamise et al., 2019), people still suffer from social anxiety or communication apprehension when venturing into the social media space or as a result of using social media (McCroskey, 2009) . Social media apprehens","cbCailF28AVXmfBk","https://ap.wps.com/l/cbCailF28AVXmfBk","pdf",404703,13,"English","# Abstract\n# Introduction\n## Social network sites and social media use\n## Social anxiety and self-esteem\n## Research gap and study aim\n# Theoretical Perspective","[{\"question\":\"What was the purpose of the study?\",\"answer\":\"To investigate the relationship between social communication apprehension, self-esteem, and Facebook addiction among university students in Uganda, and to test how these variables predict Facebook addiction.\"},{\"question\":\"How were communication apprehension, self-esteem, and Facebook addiction measured?\",\"answer\":\"Communication apprehension was measured with PRCA-24, self-esteem with the Rosenberg Self-Esteem Scale, and Facebook addiction with the Bergen Facebook Addiction Scale, administered via a questionnaire.\"},{\"question\":\"What relationships did the study find between the variables and Facebook addiction?\",\"answer\":\"Communication apprehension showed a positive significant relationship with Facebook addiction, while self-esteem showed a negative significant relationship. Both variables also significantly predicted Facebook addiction.\"}]","Social Communication Apprehension, Self-Esteem and Facebook Addiction Among University Students in Uganda | PDF",1792090082,33,{"code":4,"msg":82,"data":99},[100,104,108,112,117,122,127,130,135,138,142],{"id":22,"doc_module":4,"doc_module_name":25,"category_name":101,"show_sort_weight":102,"slug":103},"Story & Novel",90,"story-novel",{"id":26,"doc_module":4,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},"Literature",80,"literature",{"id":33,"doc_module":4,"doc_module_name":25,"category_name":109,"show_sort_weight":110,"slug":111},"Exam",70,"exam",{"id":113,"doc_module":4,"doc_module_name":25,"category_name":114,"show_sort_weight":115,"slug":116},5,"Comic",60,"comic",{"id":118,"doc_module":4,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},6,"Technology",50,"technology",{"id":123,"doc_module":4,"doc_module_name":25,"category_name":124,"show_sort_weight":125,"slug":126},7,"Healthcare",40,"healthcare",{"id":55,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":128,"slug":129},30,"research-report",{"id":131,"doc_module":4,"doc_module_name":25,"category_name":132,"show_sort_weight":133,"slug":134},9,"Religion & Spirituality",20,"religion-spirituality",{"id":133,"doc_module":4,"doc_module_name":25,"category_name":136,"show_sort_weight":133,"slug":137},"World Cup","world-cup",{"id":139,"doc_module":4,"doc_module_name":25,"category_name":140,"show_sort_weight":139,"slug":141},10,"Lifestyle","lifestyle",{"id":143,"doc_module":4,"doc_module_name":25,"category_name":144,"show_sort_weight":113,"slug":145},19,"General","general"]