[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-155685-105":59,"doc-detail-155685-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","sensor-tower-landscape-shifts-in-ip-gaming-2023-analysis","Sensor Tower - Landscape Shifts in IP Gaming - 2023 分析报告","","Analysis of how the IP (intellectual property) competitive landscape in gaming changed in 2023, using Sensor Tower’s tracking of licensed IP mobile titles and related tags. The report explains what IPs are, how licensed IP tags and IP media tags categorize games by original non-mobile formats, and how ownership structures are mapped through corporate parent and operator. It presents 2023 revenue outcomes by IP media type, corporate parent/operator, publisher rankings, and genre drivers, highlighting which brands and monetization patterns performed best.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/sensor-tower-landscape-shifts-in-ip-gaming-2023-analysis/155685/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/sensor-tower-landscape-shifts-in-ip-gaming-2023-analysis/155685.png","ImageObject",300,407,{"name":92,"@type":93},"Logic","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-08","2026-08-28",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",14,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What does IP stand for in the report, and why is it important for gaming?","Question",{"text":113,"@type":114},"IP stands for “intellectual property,” referring to intangible creations owned by rights holders. The report uses IPs as the core unit to explain how mobile games monetize recognizable external brands.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How does Sensor Tower’s Licensed IP tagging work?",{"text":118,"@type":114},"Licensed IP tags identify mobile games that leverage external-origin brands such as books, television, toys, or celebrities. The report tracks 500+ IPs and attributes them using corporate parent, IP operator, and media type.",{"name":120,"@type":111,"acceptedAnswer":121},"What is meant by Sensor Tower’s IP media tags and how are they categorized?",{"text":122,"@type":114},"IP media tags classify IPs into media types based on their best known original format, such as video game, anime/manga, sports, comics, or television. This categorization is then used to analyze 2023 in-app purchase revenue by media type.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},155685,1787923515,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":140,"language":141,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":67,"update_tm":130,"read_time":145},1099513958762,"https://ap-avatar.wpscdn.com/avatar/1000023916a998db790?x-image-process=image/resize,m_fixed,w_180,h_180&k=1784791008015729253","Sensor TowerLandscape Shiftsin IP GamingAn analysis of how the competitive landscape of IP in gaming has shifted in 2023  \n# Introduction to IPs\n\nIP Mobile Gaming Landscape05IP Collaboration In-App Events16PC/Console IP23Hogwarts Legacy Launch21The IP Opportunity29Summary  \n# $16 billion\n\nSensor Tower tracks  \n# Licensed IPs across mobilegaming\n\ngrossed by mobile IP games via in-app purchases in2023  \nExample:  \n## What is an IP?\n\nIP stands for\"intellectual property.\"Intellectual propertiesare a class of property that include intangible creationsof the human intellect.Star Wars is an example of an IPthat is owned by Disney.  \n## What do Sensor Tower's Licensed IP tags track?\n\nLicensed IP tags identify mobile games that leverage anexisting brand that originated from outside mobilegaming,for example books,television shows,toys,orcelebrities.Video game IPs that have a large presencein a non-video-game format(for example Tomb Raider)are also included.For each of the 500+intellectualproperties we track,we include Corporate Parent,IPOperator,and Media Type Intellectual properties oftenhave complex ownership rights and histories,so wedefault to the primary or most well-known operator,corporate parent,and media type.  \nFor example,Disney is the corporate parent of IPOperator Lucasfilm,which runs the Star WarLicensed Intellectual Property.  \nA  \n## What are Sensor Tower's IP Media Tags?\n\nSensor Tower's Game Taxonomy categorizes IPs into media types based on their best known original format.Here are some examples of media types we track:  \n2023 worldwide gross revenue from in-app purchases by IP Media Type  \n$5 billion$2 billion$1.1 billion$1 billion$400 million$320 millionVideo GameAnime/MangaSportsComics  \nTelevision  \n一  \nMobile games that  \nManga are JapaneseMobile games affiliatedMobile games basedMobile games basedhave an IP that did notcomics,and anime arewith a sports IP suchon comic IPs such ason television showsoriginate in mobileanimated TV and filmsas a league are taggedMarvel or DC areare tagged Television.games will be taggedbased on manga.Sports.tagged Comics.video gamesExample:Example:Example:Example:Example:Example:STRRTREKFLEET COMM AN D  \nTranslated from Japanese:  \nUma Musume Pretty Derby  \nHasbro is the top IPCorporate Parent by IPmobile gaming revenue  \n·MONOPOLY GO!took the world by storm,propellingHasbro to its current dominant position.  \n·IP corporate parent success tends to be hit driven andfocused on a single IP media type.  \n·The next top three IP Corporate Parents after Hasbro areall Asian,one South Korean and two Japanese.  \n·\\#2 NCSoft's Lineage RPG games have proven to beincredibly lucrative with Asian audiences,particularly SouthKorea.  \n·Nintendo taking\\#3 is no surprise with Pokemon GO.  \n·\\#4 Hitotsubashi Group's Shueisha bucks the trend ofhaving one IP carry an IP corporate parent to success.Shueisha regularly generates manga hits,the biggest ofwhich by mobile gaming revenue are One Piece,Naruto,and Yu-Gi-Oh!.  \n·\\#5 Disney also bucks the trend by having more than onehit IP and various IP Media Types,achieved throughacquisitions.  \n·While Riot Games'Wild Rift has not reached fellowTencent MOBA and\\#1 mobile game by revenue in theworld Honor of Kings'level of success,it's successcatapulted Tencent to be the \\#6 IP Corporate Parent.  \n2023 mobile game revenue by corporate parent,corporate operator,licensed IP,and IP media type  \nRevenue corresponds to area  \nTop 20 corporate parents by IP mobile gaming revenue,Worldwide,App Store and Google Play  \nBoard Game  \nVideo Game  \nAnimated Film  \nTelevision  \nCelebrity  \nComics  \nFilm  \nBook  \nAnime/Manga  \nHasbro is the IP Corporate Parent and also the IP Operator.Its biggest IP by revenue is Monopoly.  \nCasino  \nScopely is the top IP mobile game publisher 2023 with MONOPOLY GO!.  \nJapan  \nChina  \nCountry  \nSouth Korea  \nUSA  \nTop publishers by worldwide unified revenue from IP mobile games  \n2020  \n2021  \n2022  \n2023  \n+1  \n1  \nScopely  \nBANDAI NAMCO  \nNCSo","cbCaidvF8TX9EDDC","https://ap.wps.com/l/cbCaidvF8TX9EDDC","pdf",37593713,38,"English","# Introduction to IPs\n## What is an IP?\n## What do Sensor Tower's Licensed IP tags track?\n## What are Sensor Tower's IP Media Tags?\n# 2023 Revenue Highlights\n## Licensed IPs across mobile gaming\n## Top corporate parents and publishers\n# IP Media Types and Genre Performance\n## Video game, anime/manga, sports, board game, comics","[{\"question\":\"What does IP stand for in the report, and why is it important for gaming?\",\"answer\":\"IP stands for “intellectual property,” referring to intangible creations owned by rights holders. The report uses IPs as the core unit to explain how mobile games monetize recognizable external brands.\"},{\"question\":\"How does Sensor Tower’s Licensed IP tagging work?\",\"answer\":\"Licensed IP tags identify mobile games that leverage external-origin brands such as books, television, toys, or celebrities. The report tracks 500+ IPs and attributes them using corporate parent, IP operator, and media type.\"},{\"question\":\"What is meant by Sensor Tower’s IP media tags and how are they categorized?\",\"answer\":\"IP media tags classify IPs into media types based on their best known original format, such as video game, anime/manga, sports, comics, or television. This categorization is then used to analyze 2023 in-app purchase revenue by media type.\"}]","Sensor Tower - Landscape Shifts in IP Gaming - 2023 分析报告 | PDF",96]