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\nThis article is copyrighted by History Nebraska (formerly the Nebraska State Historical Society) .  \nYou may download it for your personal use.  \nFor permission to re-use materials, or for photo ordering information, see:  \n[https://history.nebraska.gov/publications/re-use-nshs-materials](https://history.nebraska.gov/publications/re-use-nshs-materials)  \n[Learn more about](Learn more about Nebraska History)[ Nebraska History](Learn more about Nebraska History) ([and](and) search articles) here:  \n[https://history.nebraska.gov/publications/nebraska-history-magazine](https://history.nebraska.gov/publications/nebraska-history-magazine)  \n[History Nebraska members receive four issues of](History Nebraska members receive four issues of Nebraska History annually:)[ Nebraska History](History Nebraska members receive four issues of Nebraska History annually:)[ annually:](History Nebraska members receive four issues of Nebraska History annually:)  \n[https://history.nebraska.gov/get-involved/membership](https://history.nebraska.gov/get-involved/membership)  \nFull Citation: Mary Ann May-Pumphrey,“‘Send a Valentine to Your Valentine from Valentine, Nebraska’: the Cachet Program,” Nebraska History 94 (2013): 28-35  \nArticle Summary: In 1941, the Valentine Post Office introduced a special Valentine’s Day postal cachet inspired by the town’s name. With thousands of people sending Valentines to be postmarked, the cachet program soon grew into a community volunteer effort.  \nCataloging Information: Names: Margarete Phelps  \nNebraska Place Names: Valentine, Cherry County  \nKeywords: cachet, Cupid’s Mailbox  \nPhotographs / Images: Margarete Phelps processing valentines for re-mailing in 1941, Valentine post office (exterior and interior views, cachets (1949, 1963, 1976, 1984, 2000, 2005, 2010), Cupid’s mailbox, Cliff Petersen placing a cachet on a valentine  \n“Send a Valentine to Your Valentine from Valentine, nebraska”: The Cachet Program  \nBy Mary ann May-PuMP h rEy  \nT  \nhe front page of the February 6, 1941, Cherry County News contained a small announcement entitled “Send a Valentine to Your  \nValentine from Valentine Nebraska.” The subject was a specially designed Valentine’s Day cachet, which could be affixed to the envelope of a Valentine’s Day card via rubber stamp. The cachet was the brainchild of fifty-two-year-old postmaster Margarete Clare Phelps. Appointed to office in 1934, Phelps viewed the cachet as a means of attracting attention to her hometown while simultaneously pleasing the many philatelists who had for years been mailing Valentine’s Day cards to the post office for remailing in order to obtain a February 14 postmark from Valentine.1  \nThe cachet was just one of several Valentine’s Day events launched in Valentine in 1941. Afternoon activities that day included a free tea party at  \nthe Marian Hotel, where “tea and heart-shaped tarts were served to 250.” Main Street’s Jewel Theater hosted free showings of the official motion pictures of that year’s Rose Bowl game and the pregame Rose Bowl parade. The  \n1941 Rose Bowl had been a first for Nebraska. Although the team lost to Stanford, the opportunity to view the game was a rare treat in that pre-television era; estimated attendance at these showings was 1,200 .2  \nOn the evening of that first city-wide celebration of Valentine’s Day, a coronation of a “King and Queen of Hearts” was held in the civic auditorium, followed by a costume ball.3 Although World War II put an end to the coronation for three years beginning in 1944, both the cachet program and the coronation have survived and thrived to the present day.  \n28 • nebraska history  \nPostmaster Margarete Phelps processing a batch of Valentines for re-mailing in 1941, the inaugural year of the cachet program. Omaha World-Herald, February 23, 1941  \nIt is unknown whether the cachet program was also temporar","cbCaiesmNBUjtLFC","https://ap.wps.com/l/cbCaiesmNBUjtLFC","pdf",1517051,"English","# “Send a Valentine to Your Valentine from Valentine, Nebraska”: the Cachet Program\n## 起源与1941年情人节公告\n## 城市庆典与“King and Queen of Hearts”\n## 战时影响与1947年媒体再宣传\n## 设计沿革：1949年的可读性与日期调整","[{\"question\":\"“Send a Valentine to Your Valentine from Valentine, Nebraska”这个cachet项目的最初目的是什么？\",\"answer\":\"项目由Valentine邮局推出，核心在于用情人节专用cachet吸引关注，并同时满足长期寄送情人节卡片以获取2月14日邮戳的集邮者需求。\"},{\"question\":\"cachet项目如何从邮局活动扩展为更广泛的社区参与？\",\"answer\":\"随着大量寄件人提交以求重寄邮戳，相关活动逐渐形成志愿协作的社区努力；文章也提到当地报纸对“密集且协调的地方努力”带来良好回报的看法。\"},{\"question\":\"1949年的cachet设计做了哪些调整？\",\"answer\":\"1949年的设计加入了情人节的月份与日期信息，并在此前的“Saint and City”口号基础上提升可读性；该设计在1950年代到早期1960年代保持不变。\"}]","“Send a Valentine to Your Valentine from Valentine, Nebraska” - the Cachet Program | PDF",1787914890,23]