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Findings showed about 77% of time devoted to program content versus 23% to announcements, with commercial announcements accounting for nearly 19% of total time. Commercials appeared more within than between programs and were distributed across toys, cereals, candy, and other foods, while biases and limited product information were noted. Program segments revealed substantial violence in dramatic portions and strong emphasis on science and technology in non-dramatic 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was Saturday children's television programming studied in Boston?","Question",{"text":112,"@type":113},"Programming was monitored and videotaped so content could be analyzed for data relevant to both content and commercial practices.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What proportion of time was allocated to program content versus announcements?",{"text":117,"@type":113},"About 77% of the time was devoted to program content, while 23% was devoted to announcements of various kinds.",{"name":119,"@type":110,"acceptedAnswer":120},"What did the report find about violence and subject matter in program segments?",{"text":121,"@type":113},"In detailed segment analysis, 64% of dramatic programming was violent, while 67% of non-dramatic segments addressed science and technology and other thematic areas such as race and nationality, literature and fine arts, and nature.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},143130,1787693139,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":29,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":129,"read_time":144,"preview_page_count":4},1099514067415,"https://ap-avatar.wpscdn.com/avatar/100002539d78ffe74a7?x-image-process=image/resize,m_fixed,w_180,h_180&k=1779092875211072502","ED 055461  \nAUTHOR  \nTITLE  \nINSTITJTION  \nSPONS AGENCY  \nPUB DATE  \nNOTE  \nEDRS PRICE  \nDESCRIPTORS  \nABSTRACT  \nDOCO5ZRT &ESUME  \nBarcus,P.Earle  \nSaturday Children's Television;A Report of TVProgra值ing and Advertising on Boston CommercialTelevision.  \nAction for Children's Television,Boston,Mass.John and Mary R.Markle Fou ndation,Neu York,N.Y.Jul 71112p.  \nMF-$0.65 HC-$6,58  \nCartoons;*Children;*Coamercial Television;*Programing(Broadcast);*Television Commercials;*Violence  \nSaturday children's television programming in Bostonwas monitored and videotaped so that the content could be analyzedfor a study to gather data relevant to content and commercialpractices.Some of the major findings were that overall,about 77percent of time_is devote d to program content and 23 percent toannouncements of various kinds;that comnercial announcements  \n(CA's)--product and progran promotion--account for almost 19 percentof total time;that there were more commercials within_prog rams thanbetveen programs;that CAs vere evenly divided among four majorcategories--toys,cereals,candy,and other foods;that CA's appearto have both sexual and racial biases;and that little productinformation is given in the CA's.Other findings vere that  \nnoncommercial announce ments were pcimarily either youth-oriented orfor medical or environmental causes,and some of these did not appearto be appropriate for children.Also,when individual cartoons andother program segments were studied in detail for subject matter,itwas found that 64 percent of the dramatic progranming was in somesense violent,whiie 67 percent of nondramatic_segments dealt_withscience and technologY,race_and nationality,literature and finearts,and nature,However,77 percent of total programming was drama,with only 12 percent informationa1.(SH)  \nED055461  \nSATURDAY CHILDRENS.TF EarleBarc8ERICT  \n30055461  \nu.S.DEPARTMENT OF HEALTH.EDUCATION,&WELFARETHIS DOCUMENT HAS BEEN REPRO-OFFICE OF EDUCATIONDUCED EXACTLY AS FECEIVED FROMTHE PERSON OR ORGANIZATION ORIG·INATING IT.POINTS OF VIEW OR OPIN·IONS STATED DO NOT NECESSARILYREPRESENT OFFICIAL OFFICE OF.EDU·CATION POSITIONOR POLICY.  \nSATURDAY CHILDREN'S TELEVISION  \nA Report_of TV Programming_and AdvertisingOn Bostcn Commercial Television  \nJuly,1971  \nPrepared forAction for Chilaren's Television  \nby  \nF、Earle Barcus  \nProfessor of Commuxication ResearchBoston University  \nCONTENTS  \nPage  \nChapter  \nList of Tables…………………………………………………………………………………………………………ii  \nBrief Summary of the Findings ………………………………………………………………………  \nI.INTRODUCTION ……………………………………………………………………………………………………1  \nAeNore oPr the Repo-tng or pata∵∵ ∵∵∵∵∵∵∵∵∵:  \n5  \nII。AN OVERVIEW OF PROGRAM MATERIAL ………………………………………………………………………………………  \nT14me Dis+…int.ion…………………………………………………………………………………………5  \nTho Drmg………Origin.Format,andtheUseofAnimation·●5  \n913a  \nNumber and Time of Announcements………………………  \nAnnouncements Within and Between Programs  \nProgram Promotional Announcements(Promos)  \nNon-Commercial Announcements(NCA's) ……………  \nA₂ATcTc E DDMDAM cONTENT…………………………………………………………16  \nIII。ANALYSIS OF PRUGRAM CUNTENT…………………………………………………  \n17  \nFormat,Origin,and the Use of Animation ·Subject-Matter of the Program Segments ………………………………………………………22  \n22  \nTime and Place Settings ……………………………………………………………………………………………………24  \nType of Characters in the Programs ……………………………………………………………………2  \nThe Extent and Types of Violence in the Program Segments …………26  \nOther Progran Elements ……………………………………………………………………………………………………29  \nIV. NATURE OF THE COMMERCIAL ANNOUNCEMENTS …………………………………………………32  \npe, eormotertna Dipiay styie of comiareiais::::  \nPlace Settings of the CA's………………………………………………………………………………………………8  \nComposition of Characters in CA's ………………………………………………………………………38  \nV.COMMERCIAL PRACTICES .·······   ············  \n43444545475254  \nAppropriateness of Announcements to the Child Audience  ···Program/Host/Character Tie-Ins\"。··············Endorsements ···················-·    ···。Special Devices in the Presentation of Commercial Me","cbCairGdOQj9Up5T","https://ap.wps.com/l/cbCairGdOQj9Up5T","pdf",3416260,114,"English","# Chapter\n## List of Tables\n## Brief Summary of the Findings\n## I. Introduction\n## II. An Overview of Program Material\n## III. Analysis of Program Content\n## IV. Nature of the Commercial Announcements\n## V. Commercial Practices\n## Appendix A: Monitoring Instructions\n## Appendix B: Study Codes\n## Appendix C: Monitoring Logs\n## Appendix D: List of Commercial Announcements, by Product Category","[{\"question\":\"How was Saturday children's television programming studied in Boston?\",\"answer\":\"Programming was monitored and videotaped so content could be analyzed for data relevant to both content and commercial practices.\"},{\"question\":\"What proportion of time was allocated to program content versus announcements?\",\"answer\":\"About 77% of the time was devoted to program content, while 23% was devoted to announcements of various kinds.\"},{\"question\":\"What did the report find about violence and subject matter in program segments?\",\"answer\":\"In detailed segment analysis, 64% of dramatic programming was violent, while 67% of non-dramatic segments addressed science and technology and other thematic areas such as race and nationality, literature and fine arts, and nature.\"}]","Saturday Children's Television - A Report of TV Programming and Advertising on Boston Commercial Television - July,1971 | PDF",287]