[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-133503-en":3,"doc-seo-133503-105":31,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30},133503,1099525198933,"Terk","https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d",8,"Research & Report","Sanrio 10-Year Long-Term Vision - Medium-Term Management Plan Update - 2025","Sanrio presents its “10-Year Long-Term Vision” and the “Medium-Term Management Plan Update” within a broader “Value Creation Story” framework. After a V-shaped recovery since its second founding in 2020, the document sets a 10-year direction to redefine what Sanrio aims to be in 10 years and to realize the Vision, Mission and Values (VMV). It outlines strategic objectives, business evolution pathways, and measurable indicators such as “Sanrio Time” and targets from fiscal 2024 to 2025.","Lighting the Way to Bring Smiles to All  \n-Roadmap to a World of Smiles-  \n“10-Year Long-Term Vision\" and \"Medium-Term Management Plan Update\"  \n2 0 2 5 / 5 / 1 3  \nSince its \"second founding\" in 2020, Sanrio has been on a V-shaped recovery path and  \ncontinued to show robust growth.  \nhas  \n1  \nIn May 2023 , as a \"Value Creation Story\"we set a goal for the next 10 years of  \nachieving 1 trillion yen in market capitalization and  \n50 billion yen in operating profit, and thanks to our fans and investors around the world who have loved and supported Sanrio, we were able to achieve these goals well in advance of schedule.  \nHowever, while we have achieved our numerical goals,  \nwe still have a long way to go to realize our vision.  \nWe would like to redefine \"what Sanrio aims to be in 10 years”, and present it as our \"Long-term Vision.”  \n| Sanrio's 10-year Long-Term Vision |\n| --- |\n| |\n| Medium-term Management Plan Update |\n\n2  \n| Sanrio's 10-year Long-Term Vision |\n| --- |\n| |\n| Medium-term Management Plan Update |\n\n3  \n Sanrio’s VMV ¹  \nCreating as many smiles as possible and extending the circle of happiness even further afield.  \nNote 1 : VMV = Vision , Mission and Values  \n4  \nContribute to Society through Smiles  \nSanrio brings a smile (entertainment) to every moment and invites our customers to feel close to / be deeply absorbed in Sanrio content.  \n“Contribute to Society through Smiles”  \n5  \nInvites each and every customer to feel close to us and encourages customers to value themselves  \nSupport creators inside and outside the company and activities that nurture creativity  \n([e.g. support](e.g. support) for secondary creation)  \nEmbodiment of Our VMV¹ = more Sanrio Time  \nSanrio Time measures the smiles delivered to everyone. In this past year alone, we have increased Sanrio Time 1.5 times the previous year.  \n6  \n³ ²  \n²  \nFiscal  \nFiscal 2024: 60.9 billion hours/year  \n↓  \nFiscal 2025: 113.6 billion hours/year  \n2024: 400 million hours/year ↓  \nFiscal 2025: 500 million hours/year  \nNotes:  \n1. VMV = Abbreviation for Vision, Mission, and Values  \n2. Time Feeling Close to Sanrio = Calculated by multiplying the annual number of units sold by the unit time for each category  \n3. Time Absorbed in Sanrio = Total time spent on searches, major physical touch points, and major digital touch points  \n Embodiment of Our VMV¹ = more Sanrio Time  \nWe are taking on the challenge of transforming our business to create smiles for as many people as possible , for as much time as possible.  \nObjective ➊  \nExpand from “goods-centered”focus to delivering smiles for  \n\"as much time as possible\"in each person's life  \nTo achieve our VMV, aim for vertical x horizontal expansion  \n↓  \nThis cannot be achieved simply by expanding the customer base for merchandise. It requires establishing touchpoints that offer products and services that align with people’s everyday lives  \n↓  \nEvolve Sanrio’s business  \nObjective ❷  \nDeliver smiles to as many people as possible, including those who have no contact with Sanrio at present  \nNotes:  \n1. VMV = Abbreviation for Vision, Mission, and Values  \n7  \nHorizontal  \n Position of Long-Term Vision  \nLong-term strategy to work on over the next 10 years to achieve VMV ¹  \nUnchanging corporate philosophy“Minna Nakayoku”(Getting Along Together)  \nVision: One World, Connecting Smiles.  \nMission: Bring new value to the world of entertainment. Work together to create happiness and joy for the next generation.  \nIndicators of the degree of VM achievement  \n”Sanrio Time”“Sanrio Materiality”  \nValues to be maintained to realize VM (Vision and Mission) = Value  \nFuture, Insight, Challenge, Responsibility, Maximum, Praise  \nValue Creat ion Story  \n| \u003Cbr>|\n| --- |\n| \u003Cbr>Specific strategies for next three years“Medium-term Management Plan” |\n\n10-year indicators Long-term target levels  \n3-year indicators Medium-term KGI/KPI  \nNotes:  \n1. VMV = Abbreviation for Vision, Mission, and Values  \n8  \n Review of Growth to Date","cbCaifi3D61SCfMk","https://ap.wps.com/l/cbCaifi3D61SCfMk","pdf",1604969,2,1,37,"English","en",105,"# Sanrio’s 10-year Long-Term Vision\n## Medium-term Management Plan Update\n## Sanrio’s VMV and “more Sanrio Time”\n## Objectives and expansion strategy\n## Vision, Mission, Values and indicators\n## Review of growth to date\n## Operating profit trend","[{\"question\":\"What is the purpose of redefining Sanrio’s long-term vision in the document?\",\"answer\":\"To clarify what Sanrio aims to be in 10 years and to present it as the company’s “Long-term Vision,” beyond having achieved numerical goals.\"},{\"question\":\"What are the key VMV components mentioned in the plan?\",\"answer\":\"VMV stands for Vision, Mission, and Values, including the corporate philosophy “Minna Nakayoku” and defined values such as Future, Insight, Challenge, Responsibility, Maximum, and Praise.\"},{\"question\":\"How does the document measure progress toward the vision?\",\"answer\":\"Through indicators including “Sanrio Time” and “Sanrio Materiality,” with “Sanrio Time” calculated from annual unit sales multiplied by unit time for each category and also time absorbed in Sanrio via searches and touchpoints.\"}]","Sanrio 10-Year Long-Term Vision - Medium-Term Management Plan Update - 2025 | PDF",1787220972,93,{"code":4,"msg":32,"data":33},"ok",{"site_id":25,"language":24,"slug":34,"title":13,"keywords":35,"description":14,"schema_data":36,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":29},"sanrio-10-year-long-term-vision-medium-term-management-plan-update-2025","",{"@graph":37,"@context":86},[38,54,69],{"@type":39,"itemListElement":40},"BreadcrumbList",[41,45,48,51],{"item":42,"name":43,"@type":44,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":46,"name":47,"@type":44,"position":20},"https://docshare.wps.com/document/","Document",{"item":49,"name":12,"@type":44,"position":50},"https://docshare.wps.com/document/research-report/",3,{"item":52,"name":13,"@type":44,"position":53},"https://docshare.wps.com/document/sanrio-10-year-long-term-vision-medium-term-management-plan-update-2025/133503/",4,{"url":52,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":24,"description":14,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":42,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-08-31","2026-08-20",true,{"@type":66,"interactionType":67,"userInteractionCount":20},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"What is the purpose of redefining Sanrio’s long-term vision in the document?","Question",{"text":76,"@type":77},"To clarify what Sanrio aims to be in 10 years and to present it as the company’s “Long-term Vision,” beyond having achieved numerical goals.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"What are the key VMV components mentioned in the plan?",{"text":81,"@type":77},"VMV stands for Vision, Mission, and Values, including the corporate philosophy “Minna Nakayoku” and defined values such as Future, Insight, Challenge, Responsibility, Maximum, and Praise.",{"name":83,"@type":74,"acceptedAnswer":84},"How does the document measure progress toward the vision?",{"text":85,"@type":77},"Through indicators including “Sanrio Time” and “Sanrio Materiality,” with “Sanrio Time” calculated from annual unit sales multiplied by unit time for each category and also time absorbed in Sanrio via searches and touchpoints.","https://schema.org",{"og:url":52,"og:type":88,"og:title":13,"og:site_name":59,"og:description":14},"article",{"robots":90,"canonical":52},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":93},[94,98,102,106,111,116,121,124,129,132,136],{"id":21,"doc_module":4,"doc_module_name":47,"category_name":95,"show_sort_weight":96,"slug":97},"Story & Novel",90,"story-novel",{"id":20,"doc_module":4,"doc_module_name":47,"category_name":99,"show_sort_weight":100,"slug":101},"Literature",80,"literature",{"id":53,"doc_module":4,"doc_module_name":47,"category_name":103,"show_sort_weight":104,"slug":105},"Exam",70,"exam",{"id":107,"doc_module":4,"doc_module_name":47,"category_name":108,"show_sort_weight":109,"slug":110},5,"Comic",60,"comic",{"id":112,"doc_module":4,"doc_module_name":47,"category_name":113,"show_sort_weight":114,"slug":115},6,"Technology",50,"technology",{"id":117,"doc_module":4,"doc_module_name":47,"category_name":118,"show_sort_weight":119,"slug":120},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":47,"category_name":12,"show_sort_weight":122,"slug":123},30,"research-report",{"id":125,"doc_module":4,"doc_module_name":47,"category_name":126,"show_sort_weight":127,"slug":128},9,"Religion & Spirituality",20,"religion-spirituality",{"id":127,"doc_module":4,"doc_module_name":47,"category_name":130,"show_sort_weight":127,"slug":131},"World Cup","world-cup",{"id":133,"doc_module":4,"doc_module_name":47,"category_name":134,"show_sort_weight":133,"slug":135},10,"Lifestyle","lifestyle",{"id":137,"doc_module":4,"doc_module_name":47,"category_name":138,"show_sort_weight":107,"slug":139},19,"General","general"]