[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-595455-105":59,"doc-detail-595455-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","run-that-sexy-motto-by-me-again-joseph-gora","Run that sexy motto by me again - Joseph Gora","","An essay-style critique examines how Australian universities use mottos and promotional statements, especially Latin phrases, to project intellectual prestige. It defines mottos, reflects on the author’s own past use of Latin in academic writing, and argues that obscure classical wording functions as symbolic seduction. Examples from multiple universities illustrate how motto imagery and mission dot points conceal institutional realities. The piece blends humor with scholarly commentary on higher-education marketing.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":15,"@type":76,"position":81},"https://docshare.wps.com/document/literature/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/run-that-sexy-motto-by-me-again-joseph-gora/595455/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/run-that-sexy-motto-by-me-again-joseph-gora/595455.png","ImageObject",300,407,{"name":92,"@type":93},"Blitz","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-22","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":8},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What does the document say a university motto is for?","Question",{"text":112,"@type":113},"It describes a motto as a phrase meant to formally express the general motivation of a social group or organization, often in a way that symbolizes identity.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Why does the author focus on Latin phrases specifically?",{"text":117,"@type":113},"Because Latin is portrayed as especially persuasive and evocative, helping universities appear loftier and more intellectually credible through obscure or “judicious” wording.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the document connect mottos and broader promotional messaging?",{"text":121,"@type":113},"It argues mottos are only one part of a larger set of promotional devices, including mission/vision/value statements, which can function as myths that hide the institutions’ real inner workings.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},595455,1792654844,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":14,"category_name":15,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":8,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":19,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":29},24464137899374,"https://us-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","A U S T R A L I A N U N I V E R S I T I E S ’ R E V I E W  \nRun that sexy motto by me again  \nJoseph Gora  \nDisaffected academic at one of Australia’s ‘leading’ universities  \nThe other day I was watching one of my burnt out academic colleagues on TV waxing lyrical about an Afro– American, anti–slavery activist. I turned to my lounge lizard partner and inquired:‘Wikipedia’?‘I reckon’, she grunted. Look, I’m no intellectual snob, but if Wikipedia is good enough for one of our allegedly plagiarism–prone Vice-Chancellors (or more likely, one of his alleged research assistants) then it’s good enough forme – which brings me to the question of university mottos.  \nWhat is a motto? Wonderful Wiki says,‘A motto (Italian for pledge, sentence; plural: motti) is a phrase meant to formally describe the general motivation or  \nLong ago, as a pompous sociology undergraduate (I’m now a pretentious purveyor of anti–Latin script), I made copious use of Latin phraseology – all in avain attempt to appear really smart, the essential Renaissance scholar. You’ll be familiar with all the drivel that punctuated my hapless/hopeless essays: de facto, a priori, ad absurdum, in situ, per se, prima facie, ultra vires, etc, etc. Nowadays Latin phrases make me think about Tom Brown’s Schooldays, Roman orgies (OK, I can live with that one), Catholic masses (I definitely can’t with that one), and oak panelled courts of law (speaks for itself) . But hey, Latin does impress the impressionable, and let’s face it; there are a lot of us out  \nintention of a social group or organisation. A motto may be in any language, but  \nLatin is the most used’.  \nLatin? Oh, good! Latin is sexy. Latin is fun. It’s the literary equivalent of Viagra,  \nthere. Used judiciously, and steering carefully between the nerdy–pretentious and try–hard, Latin has enormous seductive potential, sometimes leading to sexual congress with recipi-  \nwithout the erection, or perhaps with one (sorry tobe so obsc(a)ena – obscene, lewd) . Personally, I get really (neo–sexually) excited by those weighty scholarly tomes which contain intermittent, italicised Latin phrases. They seem to crackle through the text like static electricity. In fact, I’ve just read a short, sexy little romp titled The Private Lives of Roman Emperors (‘ancient history with all the boring bits taken out’)(Blond 2008) and it’s full of Latinesque – a veritable literary orgy choreographed by one of England’s leading historians.  \nent listeners. So powerful is its symbolic imagery that only a few emissions can intoxicate the unsuspecting subject. Take these select little morsels that occasionally trip off the tongue: Ave Caesar, morituri te salutant (Hail Caesar, those who are about to die salute you!), Nemo me impune lacessit (No-one provokes me with impunity) and Post coitum omne animal triste (After coition every animal is sad) . But these are prudish phrases when compared to the long tradition of Latin profanity – and its here that Latin is at its most interesting.The Romans and later Latin speakers were  \nvol. 52, no. 1, 2010 Run that sexy motto by me again, Joseph Gora 77  \nA U S T R A L I A N U N I V E R S I T I E S ’ R E V I E W  \napparently obsessed by sex and associated bodily functions and wrote about such matters at length (excuse the pun) and in considerable detail.  \nBut I digress. As temples of higher learning, universities are particularly partial to Latin phraseology.The more obscure the phrase, the better. A careful sprinkling of these antiquated lexical items can spice up the dreariest of undergraduate essays. Latin froth can also convey a potent image of lofty intellectualism that emboldens vacuous claims to ‘higher education’ and‘excellence’.The motto is indeed a wonderful window to the university’s soul. It is what Oscar Wilde might have referred to as the triumph of hope over experience. Here are a few typical examples of mottos that are emblazoned on university coats of arms replete with lions, horses on hin","cbCaib09dXhtmtIR","https://ap.wps.com/l/cbCaib09dXhtmtIR","pdf",113779,"English","# Australian Universities’ Review\n## What is a motto?\n## Why Latin is used in mottos\n## Examples of university mottos\n## Mission and vision statements","[{\"question\":\"What does the document say a university motto is for?\",\"answer\":\"It describes a motto as a phrase meant to formally express the general motivation of a social group or organization, often in a way that symbolizes identity.\"},{\"question\":\"Why does the author focus on Latin phrases specifically?\",\"answer\":\"Because Latin is portrayed as especially persuasive and evocative, helping universities appear loftier and more intellectually credible through obscure or “judicious” wording.\"},{\"question\":\"How does the document connect mottos and broader promotional messaging?\",\"answer\":\"It argues mottos are only one part of a larger set of promotional devices, including mission/vision/value statements, which can function as myths that hide the institutions’ real inner workings.\"}]","Run that sexy motto by me again - Joseph Gora | PDF",1792081174]