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It focuses on Heather Love’s “Feeling Backward” while analyzing the Thai BL “queer turn” in 2020. Using qualitative exemplary case study methods and textual analysis, the research interprets Phi Ai Num Mak or Ai, You Are So Fluffy, then extends findings to broader Thai queer literary and fan histories, including stigma before early-2020s soft-power integration.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/revisiting-queer-shame-in-boys-lovey-novels-and-queer-literary-culture-in-thailand/139562/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/revisiting-queer-shame-in-boys-lovey-novels-and-queer-literary-culture-in-thailand/139562.png","ImageObject",300,407,{"name":92,"@type":93},"Ivy","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-09-19","2026-08-24",true,{"@type":102,"interactionType":103,"userInteractionCount":29},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the study’s central objective regarding Thai Boys Love (BL)?","Question",{"text":112,"@type":113},"To explore how queer shame operates within Thai BL/Yaoi before and after the 2020 queer turn, using a selected novel as the case study and then expanding to Thai queer literary culture.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Which case study novel is analyzed in the research?",{"text":117,"@type":113},"Ai, You Are So Fluffy (Phi Ai Num Mak or Ai), first published in 2021.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the study connect queer shame with Thai queer literary culture?",{"text":121,"@type":113},"It shows queer shame as a recurring barrier shaped by literary conventions, fan histories, and shifting public reception, while illustrating how queer narratives can also be redirected through popular romance frameworks.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},139562,1787558125,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":29,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":129,"read_time":144},549758252649,"https://ap-avatar.wpscdn.com/avatar/8000253669c5317157?_k=1778319167496531819","Revisiting Queer Shame in Boys Love/Y Novels and Queer Literary Culture in Thailand  \nย้อนพินิจความอับอายของเควียร์ในนวนิยายวายกับวัฒนธรรมวรรณศิลป์เควียร์ในประเทศไทย  \nCorresponding author e-mail: natthanai.p@ku.th  \nReceived 31-05-2025  \nRevised 07-11-2025  \nAccepted 11-11-2025  \nDoi: 10.69598/artssu.2025.5250.  \nHow to Cite:  \nPrasannam, N. (2025) . Revisiting Queer Shame in Boys Love/Y Novels and Queer Literary Culture in Thailand. Journal of Arts and Thai Studies , 47(3), E5250 (1-23) .  \nKeywords: Boys Love (BL), Y novel, queer literature, Thai  \nnovel, queer shame  \nคาสาคัญ: บอยส์เลิฟ , นวนิยายวาย ,วรรณกรรมเควียร์, นวนิยายไทย ,ความอับอายของเควียร์  \nNatthanai Prasannam  \nนัทธนัย ประสานนาม  \nFaculty of Humanities, Kasetsart University, Thailand  \nAbstract  \nBackground and Objectives: Following the legalization of same-sex marriage effective in 2025, Boys Love (BL)/Yaoi (Y) , a globally recognized queer media, underscores its sociopolitical roles. The celebration of queer visibility and queer pride has gradually become the core value of the genre, influenced by LGBTQ political movements in the Euro-American context. The progressive-oriented approach is, however, challenged by the ideas of “ Feeling Backward” proposed by Heather Love (2007) . This study explores queer shame within the setting of Thai BL before and after its Queer Turn in 2020. The research aims to analyze queer shame in aselected case study, theneoclassic’ s Phi Ai Num Mak or Ai, You Are So Fluffy (first published in 2021) , before expanding to the queer literary culture in Thailand, which is potentially held in the cycle of shame.  \nMethods: This study is categorized as qualitative research. The data selection relies on the exemplary case study method. The selected novel is explored by the textual analysis method and is situated within the shared context of related works. The case study is also employed as a tool for understanding broader phenomena: the queer literary culture in Thailand.  \nResults: The development of Thai BL works is typically articulated in a progressive framework or transitioning from repression to the celebration of social movements. The analysis of queer shame in Ai, You Are So Fluffy illustrates how the novel challenges the conventions ( ōdō) of BL originating from Japanese BL. The text redefines the rigid seme/uke formula and resonates with an emerging trend of queered character design in BL works of post-2020 . The novel connotes that despite the sociopolitical movements of queers in Thailand, there are still different types of queer shame perpetuated within the queer communities. Nevertheless, queer shame is placed as a barrier to overcome through the framework of popular romance. Situating Ai, You Are So Fluffy as abridge, queer shame in queer literary culture is realized in two directions: 1) the linkage between the development of Thai BL and the Thai literary tradition that presents queer-themed narratives, authored by both female and non-female writers since the late 1970s, and 2) the recovery of the marginalized history of female fans or consumers of BL media, along with the activities they engaged in since the period when BL content faced public condemnation, prior to the state’s incorporation of BL into soft-power policy in the early 2020s. Application of this study: The findings of the research have led to further explorations of Thai BL/Y across both the literary and media industries. In addition, it addresses the societal role of Thai BL through newly proposed critical views, as the concept of queer shame has not yet received significant attention in Thai scholarship.  \nConclusions: The study of queer shame in Thai BL novels provides an alternative perspective on the genre’s tradition, coinciding with the proliferation of digital media, transnational fan culture, and social activism. Rather than commemorating queer pride, queer shame can be leveraged as a significant aspect of certain queer communities. Some key notions ","cbCainKiCsz7reMU","https://ap.wps.com/l/cbCainKiCsz7reMU","pdf",486301,23,"English","# Background and Objectives\n## Methods\n## Results\n## Conclusions","[{\"question\":\"What is the study’s central objective regarding Thai Boys Love (BL)?\",\"answer\":\"To explore how queer shame operates within Thai BL/Yaoi before and after the 2020 queer turn, using a selected novel as the case study and then expanding to Thai queer literary culture.\"},{\"question\":\"Which case study novel is analyzed in the research?\",\"answer\":\"Ai, You Are So Fluffy (Phi Ai Num Mak or Ai), first published in 2021.\"},{\"question\":\"How does the study connect queer shame with Thai queer literary culture?\",\"answer\":\"It shows queer shame as a recurring barrier shaped by literary conventions, fan histories, and shifting public reception, while illustrating how queer narratives can also be redirected through popular romance frameworks.\"}]","Revisiting Queer Shame in Boys Love/Y Novels and Queer Literary Culture in Thailand | PDF",58]