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While transgender images in Global North media are often seen as supporting social and political equality, the essay questions whether they capture the complexity of transgender lives. It asks who transgender identity images are made for and which interests they serve, proposing a trans point of reception focused on unintended yet enabling encounters. Revisiting phenomenological encounters with Under the Skin and the “Milk: It Does a Body Good” campaign, it analyzes how media objects can unexpectedly “move” subjects into becoming through transformative reception.",{"@graph":69,"@context":116},[70,84,99],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/revisitation-a-trans-phenomenology-of-the-media-image/138062/",{"url":83,"name":65,"@type":85,"author":86,"headline":65,"publisher":89,"fileFormat":92,"inLanguage":63,"description":67,"dateModified":93,"datePublished":93,"encodingFormat":92,"isAccessibleForFree":94,"interactionStatistic":95},"DigitalDocument",{"name":87,"@type":88},"Paura","Person",{"url":74,"name":90,"@type":91},"DocShare","Organization","application/pdf","2026-08-23",true,{"@type":96,"interactionType":97,"userInteractionCount":4},"InteractionCounter",{"@type":98},"ViewAction",{"@type":100,"mainEntity":101},"FAQPage",[102,108,112],{"name":103,"@type":104,"acceptedAnswer":105},"Why does the essay question the equality-focused view of transgender images in media?","Question",{"text":106,"@type":107},"It challenges whether such images address the complexity of transgender lives, and whether they serve the interests of transgender people or only public consumption.","Answer",{"name":109,"@type":104,"acceptedAnswer":110},"What does the author mean by a “trans point of media reception”?",{"text":111,"@type":107},"It refers to theorizing transgender becoming through reception of popular media images, emphasizing transformative encounters rather than treating media as simply producing a public transgender object.",{"name":113,"@type":104,"acceptedAnswer":114},"Which media texts does the essay revisit, and what is analyzed through them?",{"text":115,"@type":107},"The essay revisits Under the Skin and the “Milk: It Does a Body Good” ad campaign, analyzing how these media objects can unexpectedly “move” transgender subjects into becoming.","https://schema.org",{"og:url":83,"og:type":118,"og:title":65,"og:site_name":90,"og:description":67},"article",{"robots":120,"canonical":83},"index,follow",{"doc_id":122,"site_id":62},138062,1787473884,{"code":4,"msg":5,"data":125},{"doc_id":122,"user_id":126,"nickname":87,"user_avatar":127,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":128,"file_id":129,"file_url":130,"file_type":131,"file_size":132,"view_count":4,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":133,"language":134,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":135,"faqs":136,"seo_title":137,"seo_description":67,"update_tm":123,"read_time":36},13056712833777,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","MedieKultur | Journal of media and communication research | ISSN 1901-9726  \nArticle – Theme section  \nRevisitation  \nA trans phenomenology of the media image  \nCael M. Keegan  \nMedieKultur 2016, 61, 26-41  \nPublished by SMID | Society of Media researchers [In Denmark | www.smid.dk](In Denmark | www.smid.dk)[ ](In Denmark | www.smid.dk)[The online version of this text can be found open access at www.mediekultur.dk](The online version of this text can be found open access at www.mediekultur.dk)  \nAbstract  \nHow might certain moving images move us into transgender becoming?  \nThe recent proliferation of transgender images in the media of the Global North has been widely regarded as supporting transgender political and social equality. But do these images do justice to the complexity of transgender lives? Who are images of transgender identity made for, and whose interests do they serve? Instead of discussing media that produce a transgender object for public consumption, this essay’s author is interested in theorizing a trans point of media reception for the popular image. This essay illustrates how transgender subjects might fashion their own archives of becoming through encounters with media that unintentionally support transgender embodiment as a possibility in the world. Revisiting his phenomenological encounters with the film Under the Skin and the “Milk: It Does a Body Good”ad campaign, the author analyzes how certain media objects have the unexpected power to “move” the transgender subject into becoming.  \nArticle: Revisitation  \nQueer objects support proximity between those who are supposed to live on parallel lines, as points that should not meet. A queer object hence makes contact possible. Or, to be more precise, a queer object would have a surface that supports such contact.  \n-Sara Ahmed, Queer Phenomenology: Orientations, Objects, Others. 169.  \nWhat happens, in particular if I am a transperson reaching toward that other?  \nOr if it is a transperson toward whom I reach?  \n-Gayle Salamon, Assuming a Body: Transgender and Rhetorics of Materiality. 55.  \nTo revisit the question of gender through media: Such a project requires nuanced attention to how gender is simultaneously the cultural material of mediated narrativity and its lived result. In this essay, I assess the current inadequacy of theories for transgender media reception, combining cultural studies and autoethnographic methodologies with phenomenology and transgender studies to generate new criteria for determining what constitutes a“trans” encounter with the moving image. I then illustrate through two first-hand accountshow unanticipated and transformative engagements with media images can aid transgender subjects in exploring the shape of our subjectivities, which exceed the dominant narratives imposed on us by journalism, medicine, and psychology. My commitment here to formal experimentation and to resistant readings of media not generally considered to be“about” transgender identity is especially inspired by Susan Stryker’s “My Words to Victor Frankenstein above the Village ofChamounix: Performing Transgender Rage” in which she combines literary analysis, poetry, and autoethnography in an exploration of her affective sympathy with the monster in Mary Shelley’s Frankenstein. Like Stryker’s essay and the monster’s body, my work below is pieced together from parts, methodologically referencing the “seams and sutures”(Stryker, 2008, p. 227) that, through a gathered archive of media objects, I continually revisit and confront within myself.  \nAsa transgender person, I have always been fascinated with the moment of intersection between media aesthetics and my own gendered affect, scouring popular media for texts that appear to make room for my experience and embodied knowledge. Long before I had developed conscious trans and male identifications, I sought out images that seemed tooffer new ways of imagining or becoming a gender in the world. As Sara Ahmed theorizesi","cbCairwtifr7bwTP","https://ap.wps.com/l/cbCairwtifr7bwTP","pdf",579772,16,"English","# Abstract\n## Trans point of media reception\n## Revisiting media encounters\n## Criteria for “trans” encounters\n## Queer and trans objects","[{\"question\":\"Why does the essay question the equality-focused view of transgender images in media?\",\"answer\":\"It challenges whether such images address the complexity of transgender lives, and whether they serve the interests of transgender people or only public consumption.\"},{\"question\":\"What does the author mean by a “trans point of media reception”?\",\"answer\":\"It refers to theorizing transgender becoming through reception of popular media images, emphasizing transformative encounters rather than treating media as simply producing a public transgender object.\"},{\"question\":\"Which media texts does the essay revisit, and what is analyzed through them?\",\"answer\":\"The essay revisits Under the Skin and the “Milk: It Does a Body Good” ad campaign, analyzing how these media objects can unexpectedly “move” transgender subjects into becoming.\"}]","Revisitation - A trans phenomenology of the media image | PDF"]