[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-116751-en":3,"doc-seo-116751-105":30,"detail-sidebar-cat-0-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":4,"is_deleted":4,"is_public":20,"is_downloadable":20,"audit_status":20,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},116751,1374391974585,"Genevieve","https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c",8,"Research & Report","Retail Management - Preface","Retailing covers all activities involved in selling goods and services to consumers for personal, family, or household use, including both physical products and a wide range of services. It excludes sales to intermediaries who resell to retailers or sales to manufacturers. Retailing can be analyzed from multiple perspectives, including how manufacturers choose retail formats such as intensive, selective, or exclusive distribution and align promotion strategies for retailers. The preface outlines the contrast between India’s fragmented retail landscape and the development of organized retail abroad, emphasizing the need to understand differences in retail environments and institutions within India.","OXFORDRetailManagement  \n658.87四4丁  \nRetailManagement  \n13 t0,r  \nCHETAN BAJAJ  \nAssociate ProfessorMarketing ManagementManagement Development InstituteGurgaon  \nNIDHIV SRIVASTAVA  \nRAJNISH TULI  \nOXFORD  \nUNIVERSITY PRESS  \nYMCA Library Building,Jai Singh Road,New Delhi 110001  \nOxford University Press is a department of the University of Oxford.It furthers the University's objective of excellence in research,scholarship,and education by publishing worldwide in  \nOxford New York  \nAuckland Cape Town Dar es Salaam Hong Kong KarachiKuala Lumpur Madrid Melbourne Mexico City NairobiNew Delhi Shanghai Taipei Toronto  \nWith offices in  \nArgentina Austria Brazil Chile Czech Republic France GreeceGuatemala Hungary Italy Japan Poland Portugal SingaporeSouth Korea Switzerland Thailand Turkey Ukraine Vietnam  \nOxford is a registered trade mark of Oxford University Pressin the UK and in certain other countries.  \nPublished in Indiaby Oxford University Press  \nOxford University Press 2005  \nThe moral rights of the author/s have been asserted.  \nDatabase right Oxford University Press(maker)  \nFirst published 2005Second impression 2005  \nAll rights reserved.No part of this publication may be reproduced,stored in a retrieval system,or transmitted,in any form or by any means,without the prior permission in writing of Oxford University Press,or as expressly permitted by law,or under terms agreed with the appropriatereprographics rights organization.Enquiries concerning reproductionoutside the scope of the above should be sent to the Rights Department,Oxford University Press,at the address above.  \nYou must not circulate this book in any other binding or coverand you must impose this same condition on any acquirer.  \nISBN-13:978-0-19-566986-2  \nISBN-10:0-19-566986-X  \nTypeset in Baskerville MT  \nby Archetype Typesetting Services,New DelhiPrinted in India by Ram Book Binding House,New Delhi 110020and published by Manzar Khan,Oxford University PressYMCA Library Building,Jai Singh Road,New Delhi 110001  \nTo my parents,wife and daughter for their great support and understandingChetan Bajaj  \nIn loving memory of my paternal grandmother and with love to my dear maternal grandmother andparentsRajnish Tuli  \nIn loving memory of my maternal grandfather and with love to my dear maternal grandmother andparents  \nNidhiV Srivastava  \n658、87   B.AS  \n3113  \n# PREFACE\n\nRetailing consists of all activities involved in selling goods and services to consumers for theirpersonal,family,or household use.It covers sales of goods ranging from automobiles toapparel and food products,and services ranging from hair cutting to air travel and computereducation.Sales of goods to intermediaries who resell to retailers or sales to manufacturersare not considered a retail activity.  \nRetailing can be examined from many perspectives.A manufacturer of white goods likewashing machines and refrigerators has many options to reach out to consumers.It can sellthrough dealers,company showrooms(Sony World,Videocon Plaza),home improvementstores(Arcus),or hypermarkets(Big Bazaar).The manufacturer will have to decide whichretail formats to adopt and whether to go for intensive distribution(sell through many outlets),selective distribution(sell through limited outlets),or exclusive distribution(sell through veryfew outlets).Next,the manufacturer will have to decide which imodels to offer through differenttypes ofoutlets.Having decided on retail distribution,the promotion strategy to attract retailerswill have to be finalized.  \nThe retail sector in India is highly fragmented with organized retail contributing to only2%of total retail sales.The retail sector in developed countries was also highly fragmented atthe beginning of the last century but the emergence of large chains like Wal Mart,Sears,andMcDonald's led to rapid growth of organized retail and growing consolidation of the retailindustry in the developed countries.The rapidly rising income levels and accompanyingchanges in lifestyl","cbCaiczYf29GXbpF","https://ap.wps.com/l/cbCaiczYf29GXbpF","pdf",33042768,1,712,"English","en",105,"# Preface\n## Overview of retailing\n## Perspectives on retail distribution and promotion\n## Retail fragmentation and organized retail growth\n## India vs. developed markets","[{\"question\":\"What activities are included in retailing according to the preface?\",\"answer\":\"Retailing includes all activities involved in selling goods and services to consumers for personal, family, or household use, ranging from products like automobiles to services like hair cutting and air travel.\"},{\"question\":\"What is excluded from retailing?\",\"answer\":\"Sales of goods to intermediaries who resell to retailers, or sales to manufacturers, are not considered retail activity.\"},{\"question\":\"How does the preface describe retailing in India compared with developed countries?\",\"answer\":\"India’s retail sector remains highly fragmented, and organized retail is only a small share of total sales; urban congestion and consumer habits make India’s retail conditions different from the developed world.\"}]","Retail Management - Preface | 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activities are included in retailing according to the preface?","Question",{"text":75,"@type":76},"Retailing includes all activities involved in selling goods and services to consumers for personal, family, or household use, ranging from products like automobiles to services like hair cutting and air travel.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"What is excluded from retailing?",{"text":80,"@type":76},"Sales of goods to intermediaries who resell to retailers, or sales to manufacturers, are not considered retail activity.",{"name":82,"@type":73,"acceptedAnswer":83},"How does the preface describe retailing in India compared with developed countries?",{"text":84,"@type":76},"India’s retail sector remains highly fragmented, and organized retail is only a small share of total sales; urban congestion and consumer habits make India’s retail conditions different from the developed 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