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WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable resources is sustainable, and promoting the reduction of pollution and wasteful consumption.  \n[www.panda.org](www.panda.org)  \nABOUT PROJECT AWARE®  \nProject AWARE is a nonprofit organization and global movement of scuba divers protecting our ocean planet – one dive at a time. Focused on the critical issues of Sharks in Peril and Marine Debris, Project AWARE empowers thousands to work together for a clean, healthy and abundant ocean planet.  \n[www.projectaware.org](www.projectaware.org)  \nABOUT THE MANTA TRUST  \nThe Manta Trust takes a multidisciplinary approach to the worldwide conservation of manta rays and their habitat through robust science and research, while raising awareness and providing education to the general public and community stakeholders alike.  \n[www.mantatrust.org](www.mantatrust.org)  \nDESIGN AND PRODUCTION: Swim2Birds Ltd  \nCOVER PHOTOGRAPH: © Krzysztof Odziomek  \n| CONTENTS |  |\n| --- | --- |\n| ABOUT THIS GUIDE   04\u003Cbr>WHAT DOES IT MEAN TO BE A BEST PRACTICE\u003Cbr>OPERATOR?   05\u003Cbr>\u003Cbr>\u003Cbr>1.1 MINIMIZING IMPACTS   08\u003Cbr>Using a code of conduct ........................................... 08\u003Cbr>Responsible provisioning .......................................... 11\u003Cbr>The benefits of marine protected areas (MPAs)   13\u003Cbr>1.2 BUILDING SOCIAL LICENSE TO OPERATE   14\u003Cbr>What is social license?   14\u003Cbr>How to earn social license   15\u003Cbr>1.3 CREATING THE RIGHT CULTURE   18\u003Cbr>Setting business core values .................................... 18\u003Cbr>Investing in education ................................................ 19\u003Cbr>1.4 PERFORMANCE REVIEWS   21\u003Cbr>1.5 SUSTAINABILITY CERTIFICATION   22\u003Cbr>\u003Cbr>\u003Cbr>2.1 UNDERSTANDING LEGAL REQUIREMENTS   25\u003Cbr>Advice for operators   25\u003Cbr>Advice for management authorities ....................... 27\u003Cbr>2.2 CHOOSING A SITE   32\u003Cbr>2.3 UNDERSTANDING AND\u003Cbr>RESPECTING LOCAL COMMUNITIES   33 | \u003Cbr>\u003Cbr>3.1 CITIZEN SCIENCE   36\u003Cbr>3.2 ASSISTING IN FIELD RESEARCH   39\u003Cbr>Research topics/areas where operators can help ...39\u003Cbr>\u003Cbr>\u003Cbr>TOOL 1: How do you perform? ......................................... 42\u003Cbr>TOOL 2: Building social license ....................................... 45\u003Cbr>TOOL 3: How well do you know\u003Cbr>your market and legal requirements?............................ 47\u003Cbr>TOOL 4: Guidance for management authorities ........... 50\u003Cbr>TOOL 5: Selecting a site .................................................... 57\u003Cbr>TOOL 6: Example codes of conduct ................................ 59\u003Cbr>Whale sharks   61\u003Cbr>Basking sharks ............................................................. 63\u003Cbr>Shark cage diving........................................................ 65\u003Cbr>Reef and Pelagic Sharks............................................. 67\u003Cbr>Stingrays ....................................................................... 69\u003Cbr>Mobulid rays (manta and devil rays) ........................ 71\u003Cbr>TOOL 7: Provisioning ......................................................... 73\u003Cbr>\u003Cbr>\u003Cbr>REFERENCES   80\u003Cbr>ENDNOTES   85\u003Cbr>ACKNOWLEDGEMENTS   87 |\n| \u003Cbr>Responsible Shark and Ray Tourism – A Guide to Best Practice 03  |  |\n\n\n| ABOUT THIS GUIDE |\n| --- |\n| \u003Cbr>Shark and ray tourism generates hundreds of millions of dollars globally each year and is growing substantially.1 Businesses around the world provide a variety of activities that allow people to get close to sharks and rays, ranging from boat-based spotting to guided snorkeling, cage viewing experiences and scuba diving. This guide uses the best available sci","cbCaidpMRKCkybIM","https://ap.wps.com/l/cbCaidpMRKCkybIM","pdf",23706285,87,"English","# About this guide\n## What does it mean to be a best practice operator?\n## Section one: Being a best practice operator\n## Tool 1: How do you perform?\n## Tool 2: Building social license\n## Tool 3: Market and legal requirements\n## Tool 4: Guidance for management authorities\n## Tool 5: Selecting a site\n## Tool 6: Example codes of conduct\n## Tool 7: Provisioning\n## References\n## Endnotes\n## Acknowledgements","[{\"question\":\"Who is this guide intended for?\",\"answer\":\"It is designed for shark and ray tourism operators seeking science-based, best-practice guidance, and it also provides practical information for management authorities and others engaging with the industry.\"},{\"question\":\"What is the overall goal of best-practice shark and ray tourism in the guide?\",\"answer\":\"To help operators create tourism that is safe, sustainable, and conservation-minded while conserving species and habitats and contributing positively to local communities.\"},{\"question\":\"How does the guide help operators improve their performance?\",\"answer\":\"It includes general guidance and a hands-on toolkit with checklists and examples, covering continuous improvement through performance reviews and practical tools such as codes of conduct, provisioning, and site selection.\"}]","Responsible Shark and Ray Tourism - A Guide to Best Practice | PDF",1792714305,219]