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It explains the foundations of business research and research design, then moves to measurement, scaling, data sourcing, collection, and analysis. The book introduces operations research and develops core modeling tools including linear programming, transportation and assignment models, networking techniques, and simulation. 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R. RAMANATH  \nM. Com . , M. B.A. , M. Phil.  \nAsst. Professor – MBA  \nSurana P. G. Centre, Kengeri,  \nBangalore  \nKarnataka.  \nISO 9001 : 2015 CERTIFIED  \n© Author  \nNo part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording and/or otherwise without the prior written permission of the publishers.  \nFirst Edition : 2010  \nEdition : 2013  \nEdition : 2015  \nEdition : 2019  \nEdition : 2024  \nPublished by : Mrs . Meena Pandey  \nfor HIMALAYA PUBLISHING HOUSE PVT. LTD. ,  \n“Ramdoot”, Dr. Bhalerao Marg, Girgaon, Mumbai - 400 004.  \nPhone: 022-23860170, 23863863; Fax: 022-23877178  \nE-mail: [himpub@bharatmail.co.in](himpub@bharatmail.co.in); Website: [www.himpub.com](www.himpub.com)  \nBranch Offices :  \nNew Delhi : “Pooja Apartments”, 4-B, Murari Lal Street, Ansari Road, Darya Ganj, New Delhi - 110 002.  \nPhone: 011-23270392, 23278631; Fax: 011-23256286  \nNagpur : Kundanlal Chandak Industrial Estate, Ghat Road, Nagpur - 440 018.  \nPhone: 0712-2721215, 2721216  \nBengaluru : Plot No. 91-33, 2nd Main Road, Seshadripuram, Behind Nataraja Theatre,  \nBengaluru - 560 020. Phone: 080-41138821; Mobile: 09379847017, 09379847005  \nHyderabad : No. 3-4-184, Lingampally, Besides Raghavendra Swamy Matham, Kachiguda,  \nHyderabad - 500 027. Phone: 040-27560041, 27550139  \nChennai : No. 34/44, Motilal Street, T. Nagar, Chennai - 600 017. Mobile: 09380460419  \nPune : “Laksha” Apartment, First Floor, No. 527, Mehunpura,  \nShaniwarpeth (Near Prabhat Theatre), Pune - 411 030.  \nPhone: 020-24496323, 24496333; Mobile: 09370579333  \nCuttack : Plot No. 5F-755/4, Sector-9, CDA Markat Nagar, Cuttack - 753 014,  \nOdisha. Mobile: 09338746007  \nKolkata : 3, S.M. Bose Road, Near Gate No. 5, Agarpara Railway Station,  \nNorth 24 Parganas, West Bengal - 700 109. Mobile: 09674536325  \nDTP by : Sri Siddhi Softtek, Bengaluru  \nPrinted at : Geetanjali Press (P) Pvt. Ltd. , Nagpur. On behalf of HPH.  \nPreface  \nManagement practices require the executive at different levels in industry & business to take decision at every stage in their day to day activities Operations Research provides the quantitative basis for decision making. It enhances ones ability to make long term plans and it empowers an executive to seek the optimal solution to a business problem in a more efficient way.  \nRealizing the growing importance of this scientific approach in decision making in business operations, almost all the universities and educational institutions in India are now offering the inputs of operations research in their curriculum. This book is the result of experience gained by the authors in teaching the subject at the post graduate level for over a decade. It attempts to introduce decisional techniques like Linear Programming and advanced techniques like Transportation and assignment Models, etc. The subject spread over in nine chapters is introduced in the order of increasing complexity. The special feature of the book is that it covers large number of solved examples in each chapter with clear explanation about the limitations.  \nAlthough this book is written for students of MBA, a general researcher and a practicing manager will find the book very useful due to the special emphasis on the theoretical approach and the practical solutions to the various business problems.  \nThe authors wholeheartedly welcome suggestions for improvement of the book.  \nWe fondly remember the support given to us by Late Sri. D.P. Pandeyji, in all our writings endeavour. We thank Himalaya Publishing House, particularly Sriyuths K.N. Pandey, Anuj Pandey, Niraj Pandey and Vijay Pandey for the cooperation in publishing this title . We also thank the staff of HPH in supporting this course.  \nH. R. RAMANATH  \nContents  \nCHAPTER 1 INTRODUCTION TO BUSINESS RESEARCH  \nAND RESEARCH DESIGN 1 􀀐 26  \nCHAPTER 2 MEASUREMENT AND SCALING, DATA SOURCE  \nAND DA","cbCaisxP2kLMPJci","https://ap.wps.com/l/cbCaisxP2kLMPJci","pdf",4685963,632,"English","# CHAPTER 1 INTRODUCTION TO BUSINESS RESEARCH AND RESEARCH DESIGN\n## Learing Objectives\n# CHAPTER 2 MEASUREMENT AND SCALING, DATA SOURCE AND DATA COLLECTION\n# CHAPTER 3 DATA ANALYSIS AND PRESENTATION\n# CHAPTER 4 INTRODUCTION TO OPERATIONS RESEARCH\n# CHAPTER 5 LINEAR PROGRAMMING\n# CHAPTER 6 TRANSPORTATION MODELS\n# CHAPTER 7 ASSIGNMENT MODELS\n# CHAPTER 8 NETWORKING TECHNIQUES\n# CHAPTER 9 SIMULATION\n# APPENDIX","[{\"question\":\"What is the main purpose of research as described in the book?\",\"answer\":\"Research is described as a systematic process of gathering information from varying sources to satisfy knowledge needs, solve problems, or test the validity of existing knowledge.\"},{\"question\":\"Which topics are covered in the operations research part of the book?\",\"answer\":\"The book covers operations research fundamentals and then develops linear programming, transportation models, assignment models, networking techniques, and simulation.\"},{\"question\":\"How is the book organized across chapters?\",\"answer\":\"The subject is spread over nine chapters and introduced in order of increasing complexity, with many solved examples and clear explanations about limitations.\"}]","Research Methodology and Operations Research | PDF",1789984285,1593]