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\nREFLECTION OF GLOBAL LEARNING AND DEVELOPMENT TRENDS IN OFFICIAL NARRATIVES OF CANADIAN CORPORATIONS  \nHalyna Nosulich  \nLviv Polytechnic National University, Lviv, Ukraine  \n[halyna.a.nosulich@lpnu.ua](halyna.a.nosulich@lpnu.ua)  \nNataliya Mukan  \nLviv Polytechnic National University, Lviv, Ukraine  \n[nataliya.v.mukan@lpnu.ua](nataliya.v.mukan@lpnu.ua)  \nThe paper dwells on how current L&D trends are followed by Canadian corporations and what their attitude to continuous learning is, considering that corporate narratives present in official documentation are relevant object for the research. In general, scientific inquiry of Canadian experience in the sphere of corporate education is relevant for comprehensive analysis as Canadian best practices can be applied by organisations of various types in other countries. The paper presents quantitative and qualitative data revealed in the process of content analysis of official narratives, their interpretation and correlations between the results and current L&D trends as outlined in the literature review. Thus, in the centre of the methodological framework of this research is content analysis. 21 general annual and sustainability reports of 13 Fortune 500 Canadian companies were sampled for extracted text narratives to be coded according to the predefined coding scheme and further interpreted. The research has allowed to answer the question whether official documentation issued by Canadian companies is resourceful for the study of corporate education in the country. The light was shed on types of reports which contain the most relevant information on the issue. The investigation revealed that the most frequent coded narratives are related to the continuous development of employees, alignment of L&D and business strategy, compliance training and inclusion & diversity training within organisations. The paper describes and discusses these results in detail as well as traces reflection of global L&D trends in corporate documentation.  \nKeywords: learning and development; trends; official narratives; coding scheme; Canada.  \nIntroduction  \nGlobalisation and rapid change are among the most important attributes of today’s world. The successful development of any sphere, be it social or scientific one, depends on its ability to keep up with changes at the local and global levels preliminarily due to international and interdisciplinary connections between various domains. Corporate learning and development (L&D) is not an exception. As human capital is the most valuable asset to any organisation which strives for success, effective L&D function is a key to high performance and growth of a company in a competitive global market. Therefore, it is important to understand the trends in the sphere, particularly the global ones, and what is more important, follow them to achieve desired results.  \nThe present research is an attempt to define the most important L&D trends at the global scale as followed by Canadian companies via content analysis of their official documentation. Canada is a country with one of the most developed economies in the world ranked 14th in the Global Competitiveness Index by the World Economic Forum 2019 (Schwab, 2019) with а complex and diverse system of corporate education which is significantly supported at the governmental level. In view of this, scientific inquiry of Canadian experience in the sphere of corporate education is relevant for comprehensive analysis as Canadian best practices can be applied by organisations of various types in other countries.  \nSince corporate narrative analysis allows studying the whole range of organisational phenomena (MerklDavies and Brennan, 2011), analysis of official documentation of Canadian companies will shed the light on the state of L&D industry in the country. Content analysis is the most popular research method in corporate narratives research as it allows to analyse the disclosed data in ter","cbCaie5B56AbOH1U","https://ap.wps.com/l/cbCaie5B56AbOH1U","pdf",448384,"English","# Introduction\n## Research aim and relevance\n# Methodology\n## Content analysis and coding scheme\n# Results and Discussion\n## Most frequent narrative categories\n## Reflection of global L&D trends","[{\"question\":\"What is the main purpose of the research?\",\"answer\":\"To define key global L\\u0026D trends reflected in Canadian corporations’ official narratives and to assess corporate documentation as evidence for studying corporate education.\"},{\"question\":\"How are data and narratives analyzed in the study?\",\"answer\":\"Through content analysis using a predefined coding scheme applied to extracted text narratives from corporate annual and sustainability reports.\"},{\"question\":\"Which narrative topics appear most frequently in the coded results?\",\"answer\":\"Employee continuous development, alignment of L\\u0026D with business strategy, compliance training, and inclusion \\u0026 diversity training.\"}]","REFLECTION OF GLOBAL LEARNING AND DEVELOPMENT TRENDS IN OFFICIAL NARRATIVES OF CANADIAN CORPORATIONS - learn and develop through content analysis - results | PDF",1792066209,23]