[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-108707-en":3,"doc-seo-108707-105":30,"detail-sidebar-cat-0-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":20,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":14,"update_tm":28,"read_time":29},108707,13056703019404,"Miles","https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0",8,"Research & Report","Reducing Vaccine Hesitancy in the Philippines - Findings from a Survey Experiment","Vaccine hesitancy remains high in the Philippines, with nearly half of Filipinos either unwilling or unsure about COVID-19 vaccination. Survey findings indicate that information-related drivers—insufficient vaccine knowledge, misinformation about efficacy and side effects, mistrust, and misjudgment of benefits versus risks and costs—contribute substantially. A survey experiment with more than 1,800 unvaccinated, nationally representative respondents tests communication approaches, showing that emphasizing personal and social benefits can reduce hesitancy and raise acceptance by about 15%.","Public  \nPub lic Disclosure Authorized Pub lic Disclosure Authorized  \nReducing Vaccine Hesitancy in the Philippines  \nFindings from a Survey Experiment  \nPhilippines COVID-19 Monitoring Survey Policy Notes | September 2021 [wbg.org/philippines/covidmonitor](wbg.org/philippines/covidmonitor)  \nPub lic Disclosure  \nExecutive Summary  \n• Vaccine hesitancy is high in the Philippines. A series of nationwide surveys shows that Filipinos are hesitant to receive COVID-19 vaccines, with almost half of Filipinos not willing or unsure whether they should be vaccinated. The level of hesitancy is higher in the Philippines compared with other countries in the region.  \n• Several factors related to information are among the reasons for hesitancy. Lack of information about vaccines, misinformation about their efficacy or side effects, mistrust, and underestimation of benefits compared to overestimation of risks and costs of vaccination, are among the potential reasons.  \n• A survey experiment was carried out, building on a nationwide phone survey, to investigate the underlying factors and identify potentially impactful interventions for improving vaccine acceptance. As part of the overall monitoring survey, respondents reported whether they had already received the vaccine and were planning to get vaccinated if they had not received it yet. Those who were not vaccinated yet were then invited to participate in the experiment, after which they were asked again about their vaccine acceptance.  \n• In the experiment, over 1,800 nationally representative respondents who were unvaccinated, were randomly distributed across the following groups:  \no Control Group (placebo): respondents were asked to think about a song while washing their hands thoroughly.  \no Reverse Endorsement: respondents were asked to select Filipino celebrities who could make vaccine endorsements.  \no Simplified information: respondents were reminded that regardless of vaccine brands, the vaccine helps reduce severe symptoms and protect frontline health workers.  \no Personal Benefit – events missed: respondents were asked to think about events or occasions that they missed due to COVID-19 and which they looked forward to.  \no Social Benefit – protection for others: respondents were asked to think about people that they would like to protect through vaccination.  \n• The results show that highlighting personal and social benefits of vaccination had a significant impact on reducing vaccine hesitancy and increasing vaccine acceptance by almost 15 percent. The results hold regardless of vaccine brands, even though initial vaccine hesitancy varies by the brand. The impact was greater among those who were unsure about vaccination. In addition, reminding them about protecting their families, particularly if articulated by a popular celebrity, appeared effective.  \n• This suggests that communication campaigns that highlight the potential benefits of herd immunity and vaccines by emphasizing the prospect of holding family gatherings again and protecting families can significantly reduce vaccine hesitancy in the country.  \nThis note was prepared by Yoonyoung Cho (World Bank), Cesi Cruz (University of California Los Angeles), Julien Labonne (University of Oxford), Krisha Lim (University of British Columbia), Sharon Piza (World Bank), and Beatriz Rivera (University of Houston) . This note synthesizes the technical paper under the same title. The authors thank Rinku Murgai (World Bank), Ronald Mutasa (World Bank), Sutayut Osornprasop (World Bank), and Clarissa David (World Bank) for their valuable feedback. Moira Enerva (World Bank) and Pol Villanueva (World Bank) provided great support in finalizing and publishing this policy note. This research benefitted from the generous support of the Department of Foreign Affairs and Trade (DFAT) of the Government of Australia.  \n2  \nI. Introduction  \nInoculating a high share of the population to achieve herd immunity seems to be the best way to fight C","cbCaisdHfFfVa6km","https://ap.wps.com/l/cbCaisdHfFfVa6km","pdf",2588662,6,1,"English","en",105,"# Executive Summary\n# I. Introduction\n# II. Vaccine Hesitancy","[{\"question\":\"How high is vaccine hesitancy in the Philippines according to the surveys?\",\"answer\":\"Vaccine hesitancy is high: almost half of Filipinos are not willing or are unsure about receiving COVID-19 vaccines. The level is higher than in other countries in the region.\"},{\"question\":\"What factors are linked to vaccine hesitancy in the Philippines?\",\"answer\":\"The report highlights information-related reasons, including lack of vaccine information, misinformation about efficacy or side effects, mistrust, and underestimation of benefits paired with overestimation of risks and vaccination costs.\"},{\"question\":\"Which survey experiment communication strategies reduced vaccine hesitancy?\",\"answer\":\"Strategies that emphasize personal and social benefits significantly reduced hesitancy and increased acceptance by nearly 15%. The effect held regardless of vaccine brands and was larger among those who were unsure, with added effectiveness when messaging about protecting families was paired with a popular celebrity.\"}]","Reducing Vaccine Hesitancy in the Philippines - Findings from a Survey Experiment | PDF",1784473423,15,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":28},"reducing-vaccine-hesitancy-in-the-philippines-findings-from-a-survey-experiment","",{"@graph":36,"@context":86},[37,54,69],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/document/","Document",2,{"item":49,"name":12,"@type":43,"position":50},"https://docshare.wps.com/document/research-report/",3,{"item":52,"name":13,"@type":43,"position":53},"https://docshare.wps.com/document/reducing-vaccine-hesitancy-in-the-philippines-findings-from-a-survey-experiment/108707/",4,{"url":52,"name":13,"@type":55,"author":56,"headline":13,"publisher":58,"fileFormat":61,"inLanguage":23,"description":14,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":41,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-08-03","2026-07-19",true,{"@type":66,"interactionType":67,"userInteractionCount":20},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"How high is vaccine hesitancy in the Philippines according to the surveys?","Question",{"text":76,"@type":77},"Vaccine hesitancy is high: almost half of Filipinos are not willing or are unsure about receiving COVID-19 vaccines. The level is higher than in other countries in the region.","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"What factors are linked to vaccine hesitancy in the Philippines?",{"text":81,"@type":77},"The report highlights information-related reasons, including lack of vaccine information, misinformation about efficacy or side effects, mistrust, and underestimation of benefits paired with overestimation of risks and vaccination costs.",{"name":83,"@type":74,"acceptedAnswer":84},"Which survey experiment communication strategies reduced vaccine hesitancy?",{"text":85,"@type":77},"Strategies that emphasize personal and social benefits significantly reduced hesitancy and increased acceptance by nearly 15%. The effect held regardless of vaccine brands and was larger among those who were unsure, with added effectiveness when messaging about protecting families was paired with a popular celebrity.","https://schema.org",{"og:url":52,"og:type":88,"og:title":13,"og:site_name":59,"og:description":14},"article",{"robots":90,"canonical":52},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":93},[94,98,102,106,111,115,120,123,128,131,135],{"id":21,"doc_module":4,"doc_module_name":46,"category_name":95,"show_sort_weight":96,"slug":97},"Story & Novel",90,"story-novel",{"id":47,"doc_module":4,"doc_module_name":46,"category_name":99,"show_sort_weight":100,"slug":101},"Literature",80,"literature",{"id":53,"doc_module":4,"doc_module_name":46,"category_name":103,"show_sort_weight":104,"slug":105},"Exam",70,"exam",{"id":107,"doc_module":4,"doc_module_name":46,"category_name":108,"show_sort_weight":109,"slug":110},5,"Comic",60,"comic",{"id":20,"doc_module":4,"doc_module_name":46,"category_name":112,"show_sort_weight":113,"slug":114},"Technology",50,"technology",{"id":116,"doc_module":4,"doc_module_name":46,"category_name":117,"show_sort_weight":118,"slug":119},7,"Healthcare",40,"healthcare",{"id":11,"doc_module":4,"doc_module_name":46,"category_name":12,"show_sort_weight":121,"slug":122},30,"research-report",{"id":124,"doc_module":4,"doc_module_name":46,"category_name":125,"show_sort_weight":126,"slug":127},9,"Religion & Spirituality",20,"religion-spirituality",{"id":126,"doc_module":4,"doc_module_name":46,"category_name":129,"show_sort_weight":126,"slug":130},"World Cup","world-cup",{"id":132,"doc_module":4,"doc_module_name":46,"category_name":133,"show_sort_weight":132,"slug":134},10,"Lifestyle","lifestyle",{"id":136,"doc_module":4,"doc_module_name":46,"category_name":137,"show_sort_weight":107,"slug":138},19,"General","general"]