[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-579721-105":59,"doc-detail-579721-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","reaching-tomorrows-extension-customer-a-food-and-health-needs-assessment","Reaching Tomorrow’s Extension Customer - A Food and Health Needs Assessment","","Examines Iowans’ food and health needs and preferences (n=452), identifying leading information sources as online platforms, social media, and print media. Highlights high-participation extension topics including cooking, food preservation, food safety, and gardening, with a preference for short, low-cost online programs. Reports that Extension use is more likely among people of color, Hispanic/Latino participants, and those experiencing food insecurity, while lower education and chronic disease correlate with reduced interest. Provides guidance for future Extension programming directions.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":35,"@type":76,"position":81},"https://docshare.wps.com/document/healthcare/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/reaching-tomorrows-extension-customer-a-food-and-health-needs-assessment/579721/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/reaching-tomorrows-extension-customer-a-food-and-health-needs-assessment/579721.png","ImageObject",300,407,{"name":92,"@type":93},"Ezra","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-16","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":8},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"Which sources do Iowans rely on most for food and health information?","Question",{"text":112,"@type":113},"The study identifies online platforms, social media, and print media as the leading sources of food and health information.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What extension program topics show the highest likelihood of participation?",{"text":117,"@type":113},"Cooking, food preservation, food safety, and gardening are reported as topics with high participation likelihood.",{"name":119,"@type":110,"acceptedAnswer":120},"Who is more likely to use Extension, and who is less likely to be interested?",{"text":121,"@type":113},"Extension use is more likely among people of color, Hispanic/Latino individuals, and those experiencing food insecurity, while people with less education and chronic disease are less likely to be interested in Extension programming.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},579721,1792109551,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":34,"category_name":35,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":8,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":56,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":144},1099514068035,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","The Journal of Extension  \n\n| Volume 63  Number 2 | Article 22 |\n| --- | --- |\n| 5-16-2025\u003Cbr>Reaching Tomorrow’s Extension Customer: A Food and Health Needs Assessment\u003Cbr>Morgan Szczepaniak\u003Cbr>Cornerstone Church of Ames, [Morganszcz8@gmail.com](Morganszcz8@gmail.com)\u003Cbr>Sarah L. Francis\u003Cbr>Iowa State University, [slfranci@iastate.edu](slfranci@iastate.edu)\u003Cbr>Ruth Litchfield\u003Cbr>Iowa State University, [litch@iastate.edu](litch@iastate.edu)\u003Cbr>Ulrike Genschel\u003Cbr>Iowa State University, [ulrike@iastate.edu](ulrike@iastate.edu)\u003Cbr>Shannon Coleman\u003Cbr>Louisiana State University, [scoleman@agcenter.lsu.edu](scoleman@agcenter.lsu.edu)\u003Cbr>See next page for additional authors\u003Cbr>\u003Cbr>This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License. |  |\n\nRecommended Citation  \nSzczepaniak, M., Francis, S. L., Litchfield, R., Genschel, U., Coleman, S., & Naig, A. (2025) . Reaching Tomorrow’s Extension Customer: A Food and Health Needs Assessment. The Journal of Extension, 63(2), Article 22. [https://doi.org/10.34068/joe.63.02.22](https://doi.org/10.34068/joe.63.02.22)  \nThis Feature Article is brought to you for free and open access by the Conferences at Clemson OPEN. It has been accepted for inclusion in The Journal of Extension by an authorized editor of Clemson OPEN. For more information, please contact [kokeefe@clemson.edu](kokeefe@clemson.edu).  \nReaching Tomorrow’s Extension Customer: A Food and Health Needs Assessment  \nAuthors  \nMorgan Szczepaniak, Sarah L. Francis, Ruth Litchfield, Ulrike Genschel, Shannon Coleman, and Anirudh Naig  \nThis feature article is available in The Journal of Extension: [https://open.clemson.edu/joe/vol63/iss2/22](https://open.clemson.edu/joe/vol63/iss2/22)  \nFeature Article  \nVolume 63, Issue 2, 2025  \nReaching Tomorrow’s Extension Customer: A Food and Health Needs Assessment  \nMorgan Szczepaniak 1 , Sarah L. FranciS2 , ruth LitchFieLd3 , uLrike genScheL4 , Shannon M. coLeMan5 , and anirudh naig5  \nAUTHORS: 1 Morgan Szczepaniak-Gretchen Swanson Center for Nutrition. 2Sarah L. Francis-Iowa State University. 3 Ruth LitchfieldIowa State University. 4 Ulrike Genschel- Iowa State University. 5Shannon Coleman. 6Anirudh Naig-Iowa State University.  \nAbstract. The food and health needs and preferences of Iowans (n=452) were examined. The leading food and health information sources were online platforms, social media, and print media. Program topics with high participation likelihood were cooking, food preservation, food safety, and gardening. Short, low-cost, online programs were preferred. Extension use was more likely among those who identified as persons of color, Hispanic/Latino, or were food insecure (p \u003C 0.030) . Those with less education and chronic disease were less likely to be interested in Extension programming (p \u003C 0.040) . These results provide valuable information regarding future directions for Extension programming.  \nChronic health conditions are increasing due to sedentary lifestyles and poor diet quality. Nearly one-quarter of Americans are physically inactive each day, and only 8% of Americans consume the recommended servings of fruits and vegetables each day (America’s Health Rankings 2022a; America’s Health Rankings 2022b). In 2019, 18% of Americans self-reported poor or fair health status (NCCDPHP, 2015), while 9.5% of Americans reported having been diagnosed with three or more chronic conditions (America’s Health Rankings, 2020a) .  \nOne growing public health concern are the health disparities between the general population and specific vulnerable demographics (e.g., people who identify as Black, Indigenous, or Persons of Color [BIPOC], people with disabilities, people with limited English proficiency, older adults, etc.) (Centers for Disease Control and Prevention [CDC], 2022a) . These vulnerable populations often experience higher rates of chronic disease and poor health than their White counterparts (CDC, 2022a) . For example, there are higher rates of ","cbCairVsfZI59yEo","https://ap.wps.com/l/cbCairVsfZI59yEo","pdf",471407,"English","# Abstract\n# Food and health information sources\n## Program topics and participation likelihood\n## Delivery preferences and costs\n# Equity and Extension engagement\n## Demographic differences (race/ethnicity, food insecurity)\n## Education and chronic disease associations\n# Rationale for future Extension directions","[{\"question\":\"Which sources do Iowans rely on most for food and health information?\",\"answer\":\"The study identifies online platforms, social media, and print media as the leading sources of food and health information.\"},{\"question\":\"What extension program topics show the highest likelihood of participation?\",\"answer\":\"Cooking, food preservation, food safety, and gardening are reported as topics with high participation likelihood.\"},{\"question\":\"Who is more likely to use Extension, and who is less likely to be interested?\",\"answer\":\"Extension use is more likely among people of color, Hispanic/Latino individuals, and those experiencing food insecurity, while people with less education and chronic disease are less likely to be interested in Extension programming.\"}]","Reaching Tomorrow’s Extension Customer - A Food and Health Needs Assessment | PDF",1792036186,48]