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It explains the exam’s role in supporting patient trust and industry compliance, and sets out the importance of preparation, delivery, quality assessment, and independent governance. Using scientific, evidence-based monitoring by the Centre for Evaluation and Monitoring (CEM), it assesses validity and robustness, describes how results inform continued review, and outlines the exam structure and assessment requirements.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":20,"@type":76,"position":81},"https://docshare.wps.com/document/exam/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/question-analysis-report-2019/394206/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/question-analysis-report-2019/394206.png","ImageObject",300,407,{"name":92,"@type":93},"awa","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-22","2026-09-26",true,{"@type":102,"interactionType":103,"userInteractionCount":34},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the ABPI accredited examination for medical representatives used for?","Question",{"text":112,"@type":113},"It is a requirement for industry roles to comply with the ABPI Code of Practice for the Pharmaceutical Industry and is intended to support reliable, robust assessment outcomes.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"Why was the 2019 analysis commissioned and what method was used?",{"text":117,"@type":113},"The ABPI commissioned the Centre for Evaluation and Monitoring (CEM) at Durham University to use scientific and evidence-based monitoring to analyse the robustness and functioning of the examination.",{"name":119,"@type":110,"acceptedAnswer":120},"How is the Diploma examination structured and scheduled?",{"text":121,"@type":113},"Candidates sit in invigilated monthly sessions. The Diploma exam, taken by over 95% of candidates, includes four mandatory units plus choice of disease area units, totaling at least 15 credits.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},394206,1791392937,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":19,"category_name":20,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":34,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145,"preview_page_count":4},3985747858093,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","Question Analysis Report 2019  \nQuestion Analysis Report 2019  \nForeword  \nThe Association of the British Pharmaceutical Industry (ABPI) represents innovative research-based biopharmaceutical companies, large, medium and small, which work to ensure the UK remains at the forefront of helping patients prevent and overcome diseases.  \nThe ABPI examination has evolved significantly since its inception in the 1960s, when it was introduced for medical representatives, such that it is now a renowned accredited qualification with a far-reaching reputation of being outstanding for its purpose. Without doubt, the ABPI accredited exam, which is a requirement for several industry roles in order to comply with the ABPI Code of Practice for the Pharmaceutical Industry, is a cornerstone for patient trust and the reputation of the UK pharmaceutical industry.  \nAs an industry qualification, it is paramount that the highest standards of preparation, delivery, quality assessment and independent governance are ensured and maintained. I have therefore once again commissioned the Centre for Evaluation and Monitoring (CEM) at Durham University to use scientific and evidence-based monitoring for analysing the robustness of the examination.  \nI know such analysis and subsequent use of results to inform planning is not common across sector-based qualifications, and as such, the ABPI is therefore, in many ways, leading professional test development in the UK. However, industry professionals make a commitment to study and pass the examination, and it is only right that  \nthe ABPI Examinations Department treats with equal commitment all aspects of the examination, from developing learning materials, revision materials and question development to examination delivery.  \nThe thorough analysis of question data undertaken by CEM has shown the high levels to which the examination is planned and prepared, such that we are in a ‘strong position …to reassure candidates and their employers that the ABPI exams are valid and robust and are built on scientific principles’. I will not stop there, however; I intend to use the findings of this report, together with feedback sought from candidates, as the basis for continued review, development and quality control of an examination which impacts on the pharmaceutical industry, NHS and the better outcomes desired for patients.  \nAndrew Croydon  \nDirector of Examinations  \n2  \nQuestion Analysis Report 2019  \nAbout the author  \nMartin Walker is involved in teaching and research into the effective use of assessment to improve learning. He has run postgraduate courses for teachers and examiners across the UK and has also worked with the official regulators for testing in England, Wales, Scotland and Northern Ireland.  \nIn the academic world, Martin has spoken at Assessment Europe conferences and at the Asia Pacific Educational Assessment Conference, held in Singapore. He works regularly with Principals Academy in Singapore, delivering courses on validity in assessment and applications of test theory to schools in the region.  \nHe has advised several companies in the City of London on aspects of professional examinations and has worked across the finance, banking and pharmaceutical sectors.  \nMartin has taught English and physics in a range of secondary schools and colleges in England and has written numerous books on the teaching of English and English literature. As a teacher he became involved in national examinations, eventually operating at the highest level of national test development. During this period, he noted,‘I remember thinking that we seemed simply to be making up questions and thinking that if a question felt about right, it must be good’.  \nWith these ideas in mind, Martin studied for an MSc in educational assessment at Durham University from 2009 to 2011, leading to a PhD study of the validity of national examinations for 16-year-old pupils in the UK. He helped to set up the UK Chartered Institute of Educatio","cbCainMjaIj21uEV","https://ap.wps.com/l/cbCainMjaIj21uEV","pdf",1234122,15,"English","# Foreword\n# About the author\n# Executive summary\n## Examination background and accreditation\n## Compliance requirements\n## Exam delivery and structure\n## Purpose of the 2019 analysis","[{\"question\":\"What is the ABPI accredited examination for medical representatives used for?\",\"answer\":\"It is a requirement for industry roles to comply with the ABPI Code of Practice for the Pharmaceutical Industry and is intended to support reliable, robust assessment outcomes.\"},{\"question\":\"Why was the 2019 analysis commissioned and what method was used?\",\"answer\":\"The ABPI commissioned the Centre for Evaluation and Monitoring (CEM) at Durham University to use scientific and evidence-based monitoring to analyse the robustness and functioning of the examination.\"},{\"question\":\"How is the Diploma examination structured and scheduled?\",\"answer\":\"Candidates sit in invigilated monthly sessions. The Diploma exam, taken by over 95% of candidates, includes four mandatory units plus choice of disease area units, totaling at least 15 credits.\"}]","Question Analysis Report 2019 | PDF",1790400278,38]