[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-585029-105":59,"doc-detail-585029-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","prospective-students-survey-deans-summary-2025-market-intelligence","Prospective Students Survey - Dean's Summary 2025 - Market Intelligence","","Market Intelligence - Prospective Students Survey - Dean's Summary 2025 synthesizes GMAC’s graduate management education candidate insights gathered across the 2024 calendar year. It analyzes candidate pipeline trends, program preferences by region, degree and delivery format choices, and geographic mobility, while highlighting growing interest in AI-related classroom experiences. The summary also compares candidates and employers on desired business skills, noting continued emphasis on strategic thinking and problem-solving alongside employers’ higher valuation of “human” skills. It further reviews financing intentions and the decision factors shaping enrollment within two years.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/prospective-students-survey-deans-summary-2025-market-intelligence/585029/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/prospective-students-survey-deans-summary-2025-market-intelligence/585029.png","ImageObject",300,407,{"name":92,"@type":93},"Maya Linwood","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-11-07","2026-10-15",true,{"@type":102,"interactionType":103,"userInteractionCount":29},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"What is the GMAC Prospective Students Survey 2025 Dean's Summary focused on?","Question",{"text":112,"@type":113},"It focuses on graduate management education decision-making trends, including candidate pipeline behavior, program preferences, delivery formats, and career goals based on 2024 data.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"How do candidates’ delivery format preferences compare to past levels?",{"text":117,"@type":113},"Candidates show a resurging preference for full-time in-person programs, reversing a multi-year decline, while interest in flexible and blended/hybrid formats remains below pre-pandemic levels.",{"name":119,"@type":110,"acceptedAnswer":120},"What skills do employers and prospective students agree are important for business school?",{"text":121,"@type":113},"Both groups emphasize strategic thinking and problem-solving as top learning skills, while employers place greater premium on human skills such as teamwork and coachability.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},585029,1792062397,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":29,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":39,"language":139,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":140,"faqs":141,"seo_title":142,"seo_description":67,"update_tm":143,"read_time":46,"preview_page_count":4},962084928432,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Market Intelligence  \nProspective Students Survey  \n2025 Deans Summary  \nAbout GMAC Prospective Students Survey  \nFor more than a decade, the GMAC Prospective Students Survey (PSS) has provided the world’s graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs.  \nThis year’s report, which considers data collected throughout the 2024 calendar year, continues to explore trends in the candidate pipeline, program preferences, mobility considerations, and career goals. The first section builds on previous years’ results with more detailed information about candidate interest in artificial intelligence (AI), along with data from new questions about desired business skills and how candidates might feel about a future employer’s position on sustainability. The report then considers candidates’ plans for financing their degree as well as their preferred communication channels and decision-making factors. We then explore the latest in our long-tracked trends in degree and format preferences; geographic mobility; and preferred careers.  \n2024 Survey sample stats  \n4,912 Survey respondents  \n45% Female respondents  \n\n| 67% | Gen Z respondents (b. 1996-2012) |\n| --- | --- |\n| 28% | Underrepresented U.S. respondents |\n\n93%  \nPlan to enroll in GME within 2 years  \nGraduate Management Admission Council | Prospective Students Survey / Dean's Summary 2025 1  \nAs business schools continue to match their offerings with market demands, the GMAC Prospective Students Survey – 2025 Report can help programs meet students where they are. According to the survey results, the MBA remains the preferred degree among more than half of global candidates, maintaining strength in its traditional strongholds like India, Canada, and Latin America (Figure 1) . However, the MBA has lost some favor among U.S. candidates compared to last year.  \nThis may be a driving force behind a global increase in preference for business master’s degrees—especially the specialized programs that have been rolling out at business schools over the past several years. When it comes to program modality, we found a resurging preference for in-person delivery, perhaps related to more “return to office” mandates or younger candidates’desires to interact in-person (Figure 2) .  \nFigure 1: Full-time and professional MBAs are preferred by more than half of candidates in the United States, LatinAmerica, Central and South Asia, and Canada.  \nThe Master of Finance is the most preferred business master’s degree in Western and Eastern Europe and East and Southeast Asiato about three-fifths of candidates 40 and older.  \nPreferred Program by Region of Citizenship  \n8 Graduate Management Admission Council | Prospective Students Survey / Dean's Summary 2025  \nFigure 2: Nearly three-quarters of candidates prefer full-time, in-person programs, reversing a multi-year decline.  \nPreference for flexible and blended/hybrid programs has deceased below pre-pandemic levels.  \nPreferred Delivery Format for Global Candidates, 2019-2024  \nGraduate Management Admission Council | Prospective Students Survey / Dean's Summary 2025 9  \nGiven candidates’ growing expectations around their post-GME outcomes and careers, this year’s report also aims to help business schools understand how candidate preferences align with employer expectations. Based on our surveys of both groups, prospective students and their future employers agree that AI is best used in the classroom as a tool for learning how to develop strategies  \nand make business decisions. They also agree that despite the recent proliferation of AI, strategic thinking and problem-solving remain the top skills students should learn in business school (Figure 4) . However, employers place a greater premium than candidateson the human skills GME graduates will need in the workforce, such as emotional intelligence, adaptability,  \nFi","cbCaignh9Ia1UxvJ","https://ap.wps.com/l/cbCaignh9Ia1UxvJ","pdf",2797274,"English","# About GMAC Prospective Students Survey\n# 2024 Survey Sample Stats\n# Preferred Program by Region of Citizenship\n# Program Delivery Format Trends\n# Alignment of Candidate and Employer Expectations\n# More Key Findings\n## What’s New in 2025\n## Financing Plans","[{\"question\":\"What is the GMAC Prospective Students Survey 2025 Dean's Summary focused on?\",\"answer\":\"It focuses on graduate management education decision-making trends, including candidate pipeline behavior, program preferences, delivery formats, and career goals based on 2024 data.\"},{\"question\":\"How do candidates’ delivery format preferences compare to past levels?\",\"answer\":\"Candidates show a resurging preference for full-time in-person programs, reversing a multi-year decline, while interest in flexible and blended/hybrid formats remains below pre-pandemic levels.\"},{\"question\":\"What skills do employers and prospective students agree are important for business school?\",\"answer\":\"Both groups emphasize strategic thinking and problem-solving as top learning skills, while employers place greater premium on human skills such as teamwork and coachability.\"}]","Prospective Students Survey - Dean's Summary 2025 - Market Intelligence | PDF",1792053412]