[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-39896-en":3,"doc-seo-39896-105":30,"detail-sidebar-cat-0-en-105":90},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":13,"seo_description":14,"update_tm":28,"read_time":29},39896,8796095462418,"Noah","https://ap-avatar.wpscdn.com/avatar/80000253c1241d02b47?x-image-process=image/resize,m_fixed,w_180,h_180&k=1778826106357471780",2,"Literature","Propaganda Edward Bernays Original Ingles","The text explores how the term “propaganda” evolved in English usage, tracing its origin to Pope Gregory XV’s 1622 initiative for spreading the faith and examining its early meaning as a systematic effort to propagate doctrine. It contrasts neutral and even beneficial uses—such as public health campaigns—with later pejorative associations shaped by wartime mass media. The discussion links shifts in language to changes in government and business efforts to manage public opinion.","Table of Contents  \nTitle Page  \nDedication  \nIntroduction  \nCHAPTER I-ORGANIZING CHAOS  \nCHAPTER II-THE NEW PROPAGANDA  \nCHAPTER III-THE NEW PROPAGANDISTS  \nCHAPTER IV-THE PSYCHOLOGY OF PUBLIC RELATIONS  \nCHAPTER V-BUSINESS AND THE PUBLIC  \nCHAPTER VI-PROPAGANDA AND POLITICAL LEADERSHIP  \nCHAPTER VII-WOMEN’S ACTIVITIES AND PROPAGANDA  \nCHAPTER VIII-PROPAGANDA FOR EDUCATION  \nCHAPTER IX-PROPAGANDA IN SOCIAL SERVICE  \nCHAPTER X-ART AND SCIENCE  \nCHAPTER XI-THE MECHANICS OF PROPAGANDA  \nCopyright Page  \nTo my wife Doris E. Fleischman  \nSome of the ideas and some of the material in this book have been used in articles written for The Bookman, The Delineator, Advertising and Selling, The Independent, The American Journal of Sociology, and other journals, to whom the author makes grateful acknowledgment.  \nINTRODUCTION  \nI.  \nPrior to World War One, the word propaganda was little-used in English, except by certain social activists, and close observers of the Vatican; and, back then, propaganda tended not to be the damning term we throw around today. The word had been coined in 1622, when Pope Gregory XV, frightened by the global spread of Protestantism, urgently proposed an addition to the Roman curia. The Office for the Propagation of the Faith ( Congregatio de propaganda fide) would supervise the Church’s missionary efforts in the New World and elsewhere: “They are to take account of and to deal with each and every concern for the spread of the faith throughout the world.” Far from denoting lies, halftruths, selective history or any of the other tricks that we associate with“propaganda” now, that word meant, at first, the total opposite of such deceptions. Of “the sheep now wretchedly straying” the world over, Gregory wrote:  \nEspecially it is to be desired that, inspired by divine grace, they should cease to wander amidst heresies through the unhappy pastures of infidelity, drinking deadly and poisonous water, but be placed in the pasture of the true faith, that they may be gathered together in saving doctrine, and be led to the springs of the waters of life.1  \nThe word seems to have retained its strongly Catholic aura well into the 19th century; and, often, when the user stressed that Roman origin, the word would be pejorative. “Derived from this celebrated society [the Congregatio de propaganda fide], the name propaganda applied in modern political language asa term of reproach to secret associations for the spread of opinions and principles which are viewed by most governments with horror and aversion,” writes the British chemist William Thomas Brande in 1842.2 However, while the word then could be used to make a sinister impression, it did not automatically evoke subversive falsehood, as it has since the 1920s. In his English Traits (1856), for  \ninstance, Emerson uses propagandist as an adjective not at all suggestive of the stealthy spread of some pernicious creed or notion. He describes the British as“still aggressive and propagandist, enlarging the dominion of their arts and liberty”—a passage that associates propaganda not with alien subversion but the most enlightened rule:  \nTheir laws are hospitable, and slavery does not exist under them. What oppression exists is incidental and temporary; their success is not sudden or fortunate, but they have maintained constancy and self-equality for many ages.3  \nPrior to the war, the word’s derogatory use was far less common than its neutral denotation. Here, for example, is the calm (and accurate) definition given in the Oxford English Dictionary: “Any association, systematic scheme, or concerted movement for the propagation of a particular doctrine or practice.”Thus was propaganda generally perceived not as an instrument for striking“horror and aversion” in the souls of government officials, but as an enterprise whose consequences might seem horrid—or innocuous, or even beneficial, depending on its authors and their aim (and the perceiver ’s point of view) . A campaign to imp","cbCaisQNqkm3vhFj","https://ap.wps.com/l/cbCaisQNqkm3vhFj","pdf",654509,3,1,129,"English","en",105,"# Introduction\n# Chapter I—Organizing Chaos\n# Chapter II—The New Propaganda\n# Chapter III—The New Propagandists\n# Chapter IV—The Psychology of Public Relations\n# Chapter V—Business and the Public\n# Chapter VI—Propaganda and Political Leadership\n# Chapter VII—Women’s Activities and Propaganda\n# Chapter VIII—Propaganda for Education\n# Chapter IX—Propaganda in Social Service\n# Chapter X—Art and Science\n# Chapter XI—The Mechanics of Propaganda","[{\"question\":\"What is the original meaning of “propaganda” and where did the term come from?\",\"answer\":\"The term “propaganda” was coined in 1622 by Pope Gregory XV for the Church’s missionary efforts, tied to spreading the faith through a supervised structure. Early usage carried a strongly Catholic aura and did not automatically imply deception.\"},{\"question\":\"How did World War I change the reputation and everyday meaning of propaganda?\",\"answer\":\"During World War I, governments increasingly used modern media to mobilize populations and secure mass assent. The resulting familiar association helped turn “propaganda” into a more damning term in the public imagination.\"},{\"question\":\"Why can public health campaigns be considered a form of propaganda?\",\"answer\":\"The text argues that propaganda is not limited to lies or subversion; any systematic effort to propagate a doctrine or practice can count. Campaigns for vaccination, sanitation, or public amenities can function as propaganda depending on aims and viewpoint.\"}]",1783087755,199,{"code":4,"msg":31,"data":32},"ok",{"site_id":25,"language":24,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":85,"head_meta":87,"extra_data":89,"updated_unix":28},"propaganda-edward-bernays-original-ingles","",{"@graph":36,"@context":84},[37,52,67],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,49],{"item":41,"name":42,"@type":43,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":11},"https://docshare.wps.com/document/","Document",{"item":48,"name":12,"@type":43,"position":20},"https://docshare.wps.com/document/literature/",{"item":50,"name":13,"@type":43,"position":51},"https://docshare.wps.com/document/propaganda-edward-bernays-original-ingles/39896/",4,{"url":50,"name":13,"@type":53,"author":54,"headline":13,"publisher":56,"fileFormat":59,"inLanguage":24,"description":14,"dateModified":60,"datePublished":61,"encodingFormat":59,"isAccessibleForFree":62,"interactionStatistic":63},"DigitalDocument",{"name":9,"@type":55},"Person",{"url":41,"name":57,"@type":58},"DocShare","Organization","application/pdf","2026-07-15","2026-07-03",true,{"@type":64,"interactionType":65,"userInteractionCount":20},"InteractionCounter",{"@type":66},"ViewAction",{"@type":68,"mainEntity":69},"FAQPage",[70,76,80],{"name":71,"@type":72,"acceptedAnswer":73},"What is the original meaning of “propaganda” and where did the term come from?","Question",{"text":74,"@type":75},"The term “propaganda” was coined in 1622 by Pope Gregory XV for the Church’s missionary efforts, tied to spreading the faith through a supervised structure. Early usage carried a strongly Catholic aura and did not automatically imply deception.","Answer",{"name":77,"@type":72,"acceptedAnswer":78},"How did World War I change the reputation and everyday meaning of propaganda?",{"text":79,"@type":75},"During World War I, governments increasingly used modern media to mobilize populations and secure mass assent. The resulting familiar association helped turn “propaganda” into a more damning term in the public imagination.",{"name":81,"@type":72,"acceptedAnswer":82},"Why can public health campaigns be considered a form of propaganda?",{"text":83,"@type":75},"The text argues that propaganda is not limited to lies or subversion; any systematic effort to propagate a doctrine or practice can count. Campaigns for vaccination, sanitation, or public amenities can function as propaganda depending on aims and viewpoint.","https://schema.org",{"og:url":50,"og:type":86,"og:title":13,"og:site_name":57,"og:description":14},"article",{"robots":88,"canonical":50},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":91},[92,96,99,103,108,113,118,123,128,131,135],{"id":21,"doc_module":4,"doc_module_name":46,"category_name":93,"show_sort_weight":94,"slug":95},"Story & Novel",90,"story-novel",{"id":11,"doc_module":4,"doc_module_name":46,"category_name":12,"show_sort_weight":97,"slug":98},80,"literature",{"id":51,"doc_module":4,"doc_module_name":46,"category_name":100,"show_sort_weight":101,"slug":102},"Exam",70,"exam",{"id":104,"doc_module":4,"doc_module_name":46,"category_name":105,"show_sort_weight":106,"slug":107},5,"Comic",60,"comic",{"id":109,"doc_module":4,"doc_module_name":46,"category_name":110,"show_sort_weight":111,"slug":112},6,"Technology",50,"technology",{"id":114,"doc_module":4,"doc_module_name":46,"category_name":115,"show_sort_weight":116,"slug":117},7,"Healthcare",40,"healthcare",{"id":119,"doc_module":4,"doc_module_name":46,"category_name":120,"show_sort_weight":121,"slug":122},8,"Research & Report",30,"research-report",{"id":124,"doc_module":4,"doc_module_name":46,"category_name":125,"show_sort_weight":126,"slug":127},9,"Religion & Spirituality",20,"religion-spirituality",{"id":126,"doc_module":4,"doc_module_name":46,"category_name":129,"show_sort_weight":126,"slug":130},"World Cup","world-cup",{"id":132,"doc_module":4,"doc_module_name":46,"category_name":133,"show_sort_weight":132,"slug":134},10,"Lifestyle","lifestyle",{"id":136,"doc_module":4,"doc_module_name":46,"category_name":137,"show_sort_weight":104,"slug":138},19,"General","general"]