[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-264233-105":59,"doc-detail-264233-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","promoting-your-local-adult-ed-program","Promoting-Your-Local-Adult-Ed-Program","","This document, presented by Eliza Wong and Danielle Wilson in July 2019, focuses on effective strategies for promoting local adult education programs. It outlines key audience demographics, including insights into their digital media consumption habits, with 84% of GED® students being very comfortable using the internet and 87% able to access it very easily. Notably, 92% of GED® students utilize social media, and 86% own a smartphone, indicating a strong reliance on digital platforms. The presentation emphasizes a non-sales-oriented approach, advocating for promotion of the end results and benefits of adult education rather than direct program marketing. It details strategies for paid social campaigns, suggesting to boost high-performing organic posts, remarket to existing contacts, and create look-alike audiences. The document also highlights the importance of content creation based on what students are actively searching for, citing popular search terms like \"GED classes near me\" and \"Free GED classes.\" The content includes detailed statistics on social media campaign performance, such as impressions, reach, link clicks, and cost per video view, demonstrating the impact of digital outreach efforts. The primary audience analysis reveals that a significant portion, 50% under 25 and 77% under 35, are younger individuals who are highly engaged with digital content and social media platforms, underscoring the need for targeted online marketing strategies to capture their attention and encourage enrollment in adult education initiatives.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":57,"@type":76,"position":81},"https://docshare.wps.com/document/general/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/promoting-your-local-adult-ed-program/264233/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/promoting-your-local-adult-ed-program/264233.png","ImageObject",300,407,{"name":92,"@type":93},"Jasmine","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-21","2026-09-14",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",12,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What are the key demographics of the target audience for adult education programs?","Question",{"text":113,"@type":114},"The primary audience includes a significant portion of individuals under 35, with 50% under 25 and 77% under 35. These individuals are digitally native, with high internet and social media usage.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How should adult education programs be promoted to the target audience?",{"text":118,"@type":114},"Programs should focus on promoting the end results and benefits of education rather than direct sales tactics. This involves creating content that resonates with student needs and search queries.",{"name":120,"@type":111,"acceptedAnswer":121},"What digital marketing strategies are recommended for promoting adult education programs?",{"text":122,"@type":114},"Recommended strategies include boosting top-performing organic social media posts, remarketing to existing email and website visitor lists, creating look-alike audiences, and testing various ad copy variations in paid campaigns.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},264233,1789962881,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":56,"category_name":57,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":140,"language":141,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":67,"update_tm":145,"read_time":146},2336478487870,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","Promoting Your Local Adult Ed Program  \nEliza Wong Danielle Wilson  \nJuly 2019  \nIn Today’s Session  \n• Who is the primary audience  \n• What we know about marketing to them  \n• How to get their attention  \n• Public relations and working with local media  \n2  \n50% under the age of 25  \n77% under the age of 35  \n3  \nNo  \n16%  \nYes  \n84%  \nVery Comfortable Using the Internet  \nYes No  \nNo  \n13%  \nYes  \n87%  \nCan Very Easily Access the Internet  \nYes No  \n92% of GED® students use some form of social media  \n86% of GED® students own a smartphone   \n5  \nTime Spent on Mobile Has Surpassed TV  \n6  \nOur Audience Does Not Want to Be Sold To  \n7  \nDon’tJust Promote Your Program; Promote the End Result  \nImpressions Reach  \n10-second video views Link clicks  \nCost per video view  \n2.2M  \n592K  \n974K  \n8.3K $0.01  \n8  \nTips for Paid Social Campaigns  \n9  \n• Boost top performing organic posts for greater reach  \n• Remarket to existing email lists, address lists, or website visitors  \n• Create look-alike audience from existing lists  \n• Test multiple sets of ad copy  \nCreate Content Students Are Seeking  \n14,800 searches per month  \nGED classes near me 12,100 searches per month Free GED classes 5,400 searches per month GED programs near me 4,400 searches per month  \n10","cbCaifdPwmOiO8lz","https://ap.wps.com/l/cbCaifdPwmOiO8lz","pdf",3144946,35,"English","# In Today’s Session\n## Who is the primary audience\n## What we know about marketing to them\n## How to get their attention\n## Public relations and working with local media","[{\"question\":\"What are the key demographics of the target audience for adult education programs?\",\"answer\":\"The primary audience includes a significant portion of individuals under 35, with 50% under 25 and 77% under 35. These individuals are digitally native, with high internet and social media usage.\"},{\"question\":\"How should adult education programs be promoted to the target audience?\",\"answer\":\"Programs should focus on promoting the end results and benefits of education rather than direct sales tactics. This involves creating content that resonates with student needs and search queries.\"},{\"question\":\"What digital marketing strategies are recommended for promoting adult education programs?\",\"answer\":\"Recommended strategies include boosting top-performing organic social media posts, remarketing to existing email and website visitor lists, creating look-alike audiences, and testing various ad copy variations in paid campaigns.\"}]","Promoting-Your-Local-Adult-Ed-Program | PDF",1789379705,54]