[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-605503-105":59,"doc-detail-605503-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","principles-of-marketing-module-5-ethics-and-social-responsibility","Principles of Marketing - Module 5 - Ethics and Social Responsibility","","Module 5 focuses on ethics and social responsibility within marketing. It defines ethics as moral principles that guide behavior and explains organizational and legal risks from unethical conduct. The module covers norms and values, common ethical dilemmas such as bribery, fairness, honesty, and issues across product, price, personnel, confidentiality, advertising, data manipulation, and fraud. It also addresses brand management, corporate social responsibility, product liability, privacy safeguards and FTC information practice principles, trust-building, deception tests across product, price, promotion, and place, plus B2B ethics challenges, company policies, business gifts, and standards for conduct.",{"@graph":69,"@context":122},[70,84,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/principles-of-marketing-module-5-ethics-and-social-responsibility/605503/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/principles-of-marketing-module-5-ethics-and-social-responsibility/605503.png","ImageObject",300,407,{"name":92,"@type":93},"Marglet","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/vnd.openxmlformats-officedocument.presentationml.presentation","2026-11-03","2026-10-16",true,{"@type":102,"interactionType":103,"userInteractionCount":29},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108,114,118],{"name":109,"@type":110,"acceptedAnswer":111},"Why is ethics important in marketing for companies?","Question",{"text":112,"@type":113},"Unethical behavior can damage reputation and customers’ trust, and may lead to lawsuits and criminal prosecution. Marketing ethics therefore protects both stakeholders and business continuity.","Answer",{"name":115,"@type":110,"acceptedAnswer":116},"What are examples of common ethical issues in marketing?",{"text":117,"@type":113},"The module lists bribery, fairness, honesty, price, product, personnel, confidentiality, advertising, manipulation of data, and related concerns. It also frames these as difficult ethical issues reported by marketing professionals.",{"name":119,"@type":110,"acceptedAnswer":120},"How does the module explain deception and fraud in marketing?",{"text":121,"@type":113},"A representation, omission, or practice is deceptive if it is likely to mislead consumers and affect their behavior or decisions. It emphasizes deliberate deception as central to marketing fraud.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},605503,1792945541,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":29,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},2336477982702,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Principles of Marketing\nModule 5: Ethics and Social Responsibility\nEthics\nEthics is the set of moral principles or values that guides behavior\nIf a company acts unethically, it risks damaging its reputation and its customers’ trust—worse, it can face lawsuits and criminal prosecution\nNorms and Values\nNorms are established standards of conduct that are expected and maintained by society and/or professional organizations\nValues represent the collective conception of what communities find desirable, important, and morally proper\nCommon Ethical Issues in Marketing\n15% of marketing professionals say bribery is the most difficult ethical issue\n14% of marketing professionals say fairness is the most difficult ethical issue\n12% of marketing professionals say honesty is the most difficult ethical issue\n12% of marketing professionals say price is the most difficult ethical issue\n11% of marketing professionals say product is the most difficult ethical issue\n10% of marketing professionals say personnel is the most difficult ethical issue\n5% of marketing professionals say confidentiality is the most difficult ethical issue\n4% of marketing professionals say advertising is the most difficult ethical issue\n4% of marketing professionals say manipulation of data is the most difficult ethical issue\nBrand Management\nWhat does the product and brand imagery of the post on the right add (if anything) to the sincerity of the gratitude compared to the simple text version?\nCorporate Social Responsibility\nCorporate social responsibility is the ethical behavior of a company toward society\nIt means acting responsibly toward the stakeholders—not just the shareholders—who have a legitimate interest in the business\nProduct Liability: Marketing Defects\nMarketing defects result from flaws in the way a product is marketed\nExamples include improper labeling, poor or incomplete instructions, or inadequate safety warnings\nPrivacy\nDo-Not-Call Implementation Act of 2003\nThe Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act\nKeep Customer Information Secure\nStart with security: only collect customer data when necessary; be transparent; and treat the data with extreme care\nControl and restrict access to sensitive data\nMake sure your service providers implement reasonable security measures: write security into contracts and verify compliance\nEstablish procedures to keep your security current and address vulnerabilities that may arise; heed credible security warnings\nSecure paper, physical media, and devices—not all data are stored digitally\nFair Information Practice Principles.\nThe Federal Trade Commission recommends that companies follow these guidelines:\nNotice: Consumers should be given notice before any personal information is collected from them.\nChoice: Consumers can control how their data is used.\nOpt in or opt out models\nAccess: The consumer’s ability to view the data collected and  also to verify and contest its accuracy.\nSecurity: Information collectors should ensure that the data they collect is accurate and secure.\nFraud\nThe Federal Trade Commission has determined that a representation, omission, or practice is deceptive if it is likely to:\nMislead consumers and\nAffect consumers’ behavior or decisions about the product or service.\nWhen it comes to marketing fraud, the two key words are deliberate deception\nTrust\nThe goal of marketing is not to deceive the customer; it is, in fact, to build trust\nDeception in Product\nIs the product designed and manufactured as the customer would expect, given the other elements of the marketing mix?\nIs the customer warned about the product’s limitations or uses that are not recommended?\nDeception in Price\nIs the total price of the product fairly presented to the customer?\nIs the price charged for the product the same as the price posted or advertised?\nHas something been marketed as “free” and, if so, does it meet FTC guidelines for the definition of free?\nDoes the company disclose information a","cbCaipbGXplJL6GV","https://ap.wps.com/l/cbCaipbGXplJL6GV","pptx",1723981,28,"English","# Module 5: Ethics and Social Responsibility\n## Ethics\n## Norms and Values\n## Common Ethical Issues in Marketing\n## Brand Management\n## Corporate Social Responsibility\n## Product Liability: Marketing Defects\n## Privacy\n## Fraud\n## Trust\n## Challenges of B2B Ethics\n## Company Policies\n## Business Gifts\n## Standards for Business Conduct","[{\"question\":\"Why is ethics important in marketing for companies?\",\"answer\":\"Unethical behavior can damage reputation and customers’ trust, and may lead to lawsuits and criminal prosecution. Marketing ethics therefore protects both stakeholders and business continuity.\"},{\"question\":\"What are examples of common ethical issues in marketing?\",\"answer\":\"The module lists bribery, fairness, honesty, price, product, personnel, confidentiality, advertising, manipulation of data, and related concerns. It also frames these as difficult ethical issues reported by marketing professionals.\"},{\"question\":\"How does the module explain deception and fraud in marketing?\",\"answer\":\"A representation, omission, or practice is deceptive if it is likely to mislead consumers and affect their behavior or decisions. It emphasizes deliberate deception as central to marketing fraud.\"}]","Principles of Marketing - Module 5 - Ethics and Social Responsibility | PPTX",1792132428,71]