[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-30342":3,"doc-seo-30342":21},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"file_id":15,"file_url":16,"file_type":17,"file_size":18,"view_count":4,"is_deleted":4,"is_public":19,"is_downloadable":19,"audit_status":19,"update_tm":20},30342,1374391974468,"Eden","https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0",8,"Research & Report","Principles of Marketing Chapter One: An Overview of Marketing and Marketing Management","Chapter One systematically introduces the meaning of market and the core definitions of marketing, connecting key concepts such as needs, wants, and demands to pricing, promotion, and distribution decisions. It presents authoritative definitions from organizations and scholars, then frames marketing as business philosophy and strategy tied to environment, customers, competitors, and regulation. The chapter emphasizes consumer orientation, customer value, satisfaction, and profit, clarifying that marketing extends beyond selling and advertising to research, market selection, and integrated marketing mix design.","cbCainJyqxf2QvUZ","https://ap.wps.com/l/cbCainJyqxf2QvUZ","pdf",1747497,1,1778286699,{"code":4,"msg":22,"data":23},"ok",{"site_id":24,"language":25,"slug":26,"title":13,"keywords":27,"description":14,"schema_data":28,"social_meta":62,"head_meta":64,"extra_data":66,"updated_unix":20},105,"en","principles-of-marketing-chapter-one-an-overview-of-marketing-and-marketing-management","",{"@graph":29,"@context":61},[30,47],{"@type":31,"itemListElement":32},"BreadcrumbList",[33,37,41,44],{"item":34,"name":35,"@type":36,"position":19},"https://docshare.wps.com","Home","ListItem",{"item":38,"name":39,"@type":36,"position":40},"https://docshare.wps.com/document/","Document",2,{"item":42,"name":12,"@type":36,"position":43},"https://docshare.wps.com/document/research-report/",3,{"item":45,"name":13,"@type":36,"position":46},"https://docshare.wps.com/document/principles-of-marketing-chapter-one-an-overview-of-marketing-and-marketing-management/30342",4,{"url":45,"name":13,"@type":48,"author":49,"headline":13,"publisher":51,"fileFormat":54,"description":14,"dateModified":55,"datePublished":55,"encodingFormat":54,"isAccessibleForFree":56,"interactionStatistic":57},"DigitalDocument",{"name":9,"@type":50},"Person",{"url":34,"name":52,"@type":53},"DocShare","Organization","application/pdf","2026-05-09",true,{"@type":58,"interactionType":59,"userInteractionCount":4},"InteractionCounter",{"@type":60},"ViewAction","https://schema.org",{"og:url":45,"og:type":63,"og:title":13,"og:site_name":52,"og:description":14},"article",{"robots":65,"canonical":45},"index,follow",{"doc_id":7,"site_id":24}]