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The correspondence emphasizes the value of both audience feedback and expert judgment, highlights excellence as a purpose of higher education, and includes association updates such as reorganizational voting and forthcoming district meetings and conventions.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/document/literature/","Literature",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/document/pride-1960-letter-to-the-editor/414437/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/pride-1960-letter-to-the-editor/414437.png","ImageObject",300,407,{"name":42,"@type":43},"Putri","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-11-02","2026-09-28",true,{"@type":52,"interactionType":53,"userInteractionCount":26},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"What main argument does John H. Mattill make in the letter to the editor?","Question",{"text":62,"@type":63},"He argues that evaluations by professional judges are appropriate indicators of the effectiveness of college publications and rejects the idea that graphic arts competence leading to artistic excellence is a utilitarian failure.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"Why does the letter discuss collecting feedback from alumni, prospective students, and donors?",{"text":67,"@type":63},"It states that understanding how audiences find and perceive publications—what images are conveyed and what facts are missing—is vital for planning a publications program.",{"name":69,"@type":60,"acceptedAnswer":70},"What association updates are included alongside the editorial letter?",{"text":71,"@type":63},"The issue reports the December 1 vote on ACPRA re-organization plans and lists district annual meeting locations and dates for January, including the Great Lakes, Rocky Mountain, Far West, and Middle 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educational fund raising programsdirected by Community Counselling Service.  \nGannon College,Erie,Pa.  \nUrsuline Academy,New Orleans,La.  \nSt.Therese Seminary,St.Therese,Quebec,CanadaAquinas College,Grand Rapids,Mich.Jean De Brebeuf College,Montreal,CanadaMount Carmel High School,Chicago,Il1.Convent of the Sacred Heart,Providence,R.I.Holy Cross School,New Orleans,La.  \nCommunity Counselling Service,Inc.  \nFund Raising and Public Relations  \nOffices Throughout The United States and Canada  \nInternational Headquarters:Empire State Building,New York I,N.Y.,0Xford 5-1175  \nOther Offices in:BUFFALO,NEW YORKCHICAGO,ILLINOISMONTREAL,P.Q.  \nST.LOUIS,MISSOURI  \nNUTLEY,NEW JERSEY  \nOKLAHOMA CITY,OKLA.  \nSEATTLE,WASHINGTON  \nSAN FRANCISCO,CALIF.  \nYou may call,or wire us collect.  \nPRIDE  \nPublished ten times a year by  \nthe American College Public Relations Association.Susan Hanna,Acting Editor  \n# ARTICLES\n\nSocial Science:Its Role in University Relations,5Lyle M.Nelson  \nThe Mythology of Public Relations,9David Finn  \nEstate Planning Seminars for Women,12Alvin L.Lyons  \nFacts About Fact-Gathering in Higher Education,15Elmer D.West  \nTrustees are Grown,not Born,20Frank L.Ashmore  \nIntellectual Brinkmanship,25John R.Rider  \n# FEATURES\n\nLetter to the Editor,3For Immediate Release,4Noted with Pride,26Index,Pride,1960,29Meet Your Officers,30  \nCREDITS:Cover 1,the University of Toronto Alumnus;page  \n10,Washington University;page 14,Tulane University.  \nAmerican College Public Relations Association,1785 Massa-chusetts Avenue,N.W.,Washington 6,D.C.Lyle M.Nelson,President;Arthur Schaefer,President-Elect;Marvin G.Osborn,Jr.,Past President;Ray F.Carmichael,Secretary-Treasurer;Leo Geier,Vice-President for Districts and Membership;H.Rus-sell Bintzer,Vice-President for Publications and Association Serv-ices;Horace W.Hewlett,Vice-President for Sections;Frank L.Ashmore,Executive Director.Pride Editorial Board:Ed Brown;Alice Joan Falvey;Joseph H.Mattox,Jr.;Allen Miller;Robert L.Lattimore;Joseph L.Presbrey,Jr.;Robert T.Reilly;AdrianVaughan;Wm.J.Whalen;Margaret Williams;Aileen Winkopp.  \nAnnual subscriptions,$10;$5 to public and edu-cational libraries.No discount to subscriptionagencies;additional subscriptions to membersat library rate.Second class postage paidat Washington,D.C.Copyright AmericanCollege Public Relations Association 1960.  \nF.DUCATIONAL  \ns soCIAT1ON  \nOF  \nAMERICA  \n# LETTER TO THE EDITOR\n\nI am happy to turn over my column this month toJohn Mattill and his discussion of James Denison'sarticle,\"The University and Its Publications.\"Thequestion of evaluation of publications is not only ofvital interest to ACPRA and its National HonorsCompetition,but it is a live issue on college campusesacross the country.PRIDE has always served as aforum for debates on practice and policy,and we willcontinue—indeed,we wish to encourage—this tradition.Mr.Mattill is Director of Publications at the Massachu-setts Institute of Technology,and has long been activein ACPRA.Frank Ashmore.  \nTo the Editor of PRIDE:  \nJames H.Denison says some good things aboutcollege publications in PRIDE for October.But hemakes a basic error by implying that professional graphicarts competence which leads to “an artistic triumph”can be a “utilitarian disaster.”And he is absolutelywrong when he suggests that evaluations by professionaljudges are inappropriate indices for the effectiveness ofcollege publications.  \nIt is entirely appropriate to ask your alumni,prospec-tive students,and prospective donors how they find yourpublications—what images are conveyed to them,whatfacts they lack.This is vital information for those plan-ning a publications program,and most of us get toolittle of it.  \nBut professional accomplishment is more than givingyour audience what it thinks it wants;this is one of thetroubles in Hollywood and on the television channels.Most people in our a","cbCaivVCPTxFsmZ6","https://ap.wps.com/l/cbCaivVCPTxFsmZ6","pdf",2386320,32,"English","# ARTICLES\n## Social Science: Its Role in University Relations\n## The Mythology of Public Relations\n## Estate Planning Seminars for Women\n## Facts About Fact-Gathering in Higher Education\n## Trustees are Grown, not Born\n## Intellectual Brinkmanship\n# FEATURES\n## Letter to the Editor\n## For Immediate Release\n## Meet Your Officers","[{\"question\":\"What main argument does John H. Mattill make in the letter to the editor?\",\"answer\":\"He argues that evaluations by professional judges are appropriate indicators of the effectiveness of college publications and rejects the idea that graphic arts competence leading to artistic excellence is a utilitarian failure.\"},{\"question\":\"Why does the letter discuss collecting feedback from alumni, prospective students, and donors?\",\"answer\":\"It states that understanding how audiences find and perceive publications—what images are conveyed and what facts are missing—is vital for planning a publications program.\"},{\"question\":\"What association updates are included alongside the editorial letter?\",\"answer\":\"The issue reports the December 1 vote on ACPRA re-organization plans and lists district annual meeting locations and dates for January, including the Great Lakes, Rocky Mountain, Far West, and Middle Atlantic districts.\"}]","PRIDE - 1960 - Letter to the Editor | PDF",1790597520,49]