[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-293238-105":59,"doc-detail-293238-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","preference-measures-of-rectangle-ratio-on-mbti-personality-types-article","Preference Measures of Rectangle Ratio on MBTI Personality Types - Article","","Whether the golden ratio is a preferred ratio remains a controversial research question. This study examines whether people in Taiwan prefer the western-origin golden ratio and how personality influences ratio preference, using the MBTI (Myers-Briggs Type Indicator). From 195 participants, 120 were screened into 16 MBTI personality types and rated preferences for rectangles of 15 horizontal and 15 vertical ratios. Results show personality affects golden-ratio preference, with women and men displaying different trends, and most designers favoring it.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/preference-measures-of-rectangle-ratio-on-mbti-personality-types-article/293238/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/preference-measures-of-rectangle-ratio-on-mbti-personality-types-article/293238.png","ImageObject",300,407,{"name":92,"@type":93},"Angel","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-18","2026-09-17",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",14,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What is the main purpose of the study?","Question",{"text":113,"@type":114},"The study investigates whether people in Taiwan prefer the golden ratio and how MBTI personality types influence preferences for rectangle ratios.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How were participants classified in this research?",{"text":118,"@type":114},"Participants were assessed with the MBTI test, and 120 participants were screened into 16 identified personality types from a total of 195 recruited.",{"name":120,"@type":111,"acceptedAnswer":121},"What did the findings suggest about golden-ratio preference?",{"text":122,"@type":114},"Preference for golden ratio varied by personality; women with a non-designer background tended to like it while men tended to dislike it, and most designers preferred the golden ratio.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},293238,1789661381,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":34,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":130,"read_time":144,"preview_page_count":4},687207412472,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Art and Design Review, 2015, 3, 69-75  \nPublished Online August 2015 in SciRes. [http://www.scirp.org/journal/adr](http://www.scirp.org/journal/adr)  \n[http://dx.doi.org/10.4236/adr.2015.33009](http://dx.doi.org/10.4236/adr.2015.33009)  \nPreference Measures of Rectangle Ratio on MBTI Personality Types  \nChing-Yi Wang  \nDepartment of Industrial Design, Tatung University, Taipei City, Taiwan  \nEmail: [catincar@gmail.com](catincar@gmail.com)  \nReceived 16 March 2015; accepted 4 July 2015; published 7 July 2015  \nCopyright © 2015 by author and Scientific Research Publishing Inc.  \nThis work is licensed under the Creative Commons Attribution International License (CC BY) .  \n[http://creativecommons.org/licenses/by/4.0/](http://creativecommons.org/licenses/by/4.0/)  \nAbstract  \nWhether the golden ratio is the favorite ratio for people is a controversial research issue until now. The purpose of this study is to investigate whether oriental people in Taiwan have the preference to the western culture originated golden ratio and to find out how the personality affects ratio preference by using the MBTI (Myers-Briggs Type Indicator) test to classify people into different personality types. First, 120 participants classified into 16 identified personality types by the MBTI test were screened out from 195 participants recruited in this study. After that, they were asked to estimate the preference to 15 horizontal and 15 vertical rectangles with varied ratios, respectively. The results of the study were summarized as follows: 1) The most popular personality types of the participants were ISTJ and ISFJ types, while ENTJ and ESTP types were much less popular; 2) The tendency of preference to varied ratios could be divided into three classes: people tended to like the ratio of a square, the preference to golden ratio was fair, and when the ratio increased to exceed the golden ratio would be gradually disliked; 3) The personality would affect the preference to golden ratio. The V6, H7 and H8 ratios were liked by people with different types of personality, I type and T type people preferred V6, people ofS type and J type preferred H7 and people ofF type and J type preferred H8; 4) Women with non-designer background liked golden ratio, but men disliked it. Most designers preferred golden ratio. This result could be used as guidelines for product design and market position setting.  \nKeywords  \nGolden Ratio, MBTI, Preference Measures  \n1. Introduction  \nIn the history of humans, the concept of “ratio” has been widely applied in architecture, furniture, crafts arts, and paintings. There are some ratios which have been regarded as the ideal ones for achieving aesthetic quality in  \nHow to cite this paper: Wang, C.-Y. (2015) . Preference Measures of Rectangle Ratio on MBTI Personality Types. Art and De  \nsign Review, 3, 69-75 . [http://dx.doi.org/10.4236/adr.2015.33009](http://dx.doi.org/10.4236/adr.2015.33009)  \ndesign. Among them, the most significant one is the “golden ratio”. The golden ratio of 1/1.618… has been treated as the “Divine Proportion” by the famous mathematician Pacioli (Mario, 2003) . But do people really prefer this ratio? There have been experiments to investigate this question but without consistent results. Some studies proved the existence of preference to golden ratio (Benjafield, 1976, 2001; Benjafield & Adams-Webber, 2001; Fechner, 1876) . On the contrary, some studies denied this preference (Godkewitsch, 1974; McManus, 1980; Schiffman & Bobka, 1978) . The reasons for the consistent results may be due to the different experiment methods (for example, the rectangle is placed vertically or horizontally), and the different methods of assessment (assessment by ordering or assessment by comparing to standard) . But some demographic or characteristic attributes of participants, such as age, gender, cultural background and personality, may affect the preference trend to golden ratio. For example, Thompson (1946) found the different","cbCail2FKFlojQoO","https://ap.wps.com/l/cbCail2FKFlojQoO","pdf",2599762,"English","# Abstract\n# 1. Introduction","[{\"question\":\"What is the main purpose of the study?\",\"answer\":\"The study investigates whether people in Taiwan prefer the golden ratio and how MBTI personality types influence preferences for rectangle ratios.\"},{\"question\":\"How were participants classified in this research?\",\"answer\":\"Participants were assessed with the MBTI test, and 120 participants were screened into 16 identified personality types from a total of 195 recruited.\"},{\"question\":\"What did the findings suggest about golden-ratio preference?\",\"answer\":\"Preference for golden ratio varied by personality; women with a non-designer background tended to like it while men tended to dislike it, and most designers preferred the golden ratio.\"}]","Preference Measures of Rectangle Ratio on MBTI Personality Types - Article | PDF",18]