[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-232452-105":59,"doc-detail-232452-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","post-pandemic-how-private-higher-education-reshapes-university-branding","Post Pandemic: How Private Higher Education Reshapes - University Branding","","Private higher education faced major pressure during and after the pandemic, especially in sustaining recruitment and maintaining steady growth of new student enrollment. Drawing on literature review and a focused survey within private higher education institutions, the study identifies the pandemic as a decisive factor behind reduced applications and explores underlying causes. Based on these findings, the research proposes strategies for reshaping university branding to restore trust, strengthen student satisfaction, and support competitive positioning.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":40,"@type":76,"position":81},"https://docshare.wps.com/document/research-report/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/post-pandemic-how-private-higher-education-reshapes-university-branding/232452/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/post-pandemic-how-private-higher-education-reshapes-university-branding/232452.png","ImageObject",300,407,{"name":92,"@type":93},"Anda","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-18","2026-09-10",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",14,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What challenge did private higher education face during the pandemic?","Question",{"text":113,"@type":114},"Private higher education struggled to sustain performance as the pandemic contributed to a decrease in new student admissions and disrupted campus-based learning activities.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"How does university branding change after the Covid-19 outbreak?",{"text":118,"@type":114},"University branding shifts more toward digital media platforms, with social media becoming a key tool for reaching prospective students and influencing their decisions.",{"name":120,"@type":111,"acceptedAnswer":121},"What factors are linked to building student trust and brand performance?",{"text":122,"@type":114},"Student satisfaction and trust are strengthened through social media interaction and also through perceived service quality and the facilities students observe via platforms such as Facebook.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},232452,1789071775,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":135,"file_id":136,"file_url":137,"file_type":138,"file_size":139,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":140,"language":141,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":142,"faqs":143,"seo_title":144,"seo_description":67,"update_tm":130,"read_time":41,"preview_page_count":4},962075006959,"https://ap-avatar.wpscdn.com/avatar/e0002397efbe92a78e?_k=1776741047341049297","Post Pandemic: How Private Higher Education Reshapes  \nUniversity Branding  \nTotok Haryanto 1, Nurohman Bimo Satrio2  \n[email:](email:1 feb.ump.th@gmail.com)[1](email:1 feb.ump.th@gmail.com)[ feb.ump.th@gmail.com](email:1 feb.ump.th@gmail.com), [2](2nurohmanbimo.s@gmail.com)[nurohmanbimo.s@gmail.com](2nurohmanbimo.s@gmail.com)  \n1 2 Economic & Business Faculty  \n1 2 Universitas Muhammadiyah Purwokerto  \nAbstract. The private higher education gets a challenge in sustaining from the onslaught of the pandemic. This article will be carried out from various sources to find out how the strategy must be carried out by the private higher education. The literature review from several sources and narrow survey in a private higher education showed that the pandemic become a crucial matter and caused the decreasing of new students. Furthermore, this study attempts to reveal the root cause of the condition, then the strategy of reshaping the university will be obtained.  \nKeywords: private higher education, pandemic, university branding  \n1. Introduction  \nThe learning process at various levels of education has undergone very significant changes since the pandemic. This is marked by the emergence of various online media that are used as a means of learning. In the era of the digital media ecosystem, universities and higher education institutions use digital media platforms for self-branding [27] . Social media is one of the platforms that helps in influencing young consumers and which is the main target for universities and higher education institutions [26] . According to research studies, social media become an important role in the decision-making factors of prospective students to join with higher education and universities [24] .  \nBranding at universities and other higher education institutions is carried out both by means of traditional and digital marketing. However, after the Covid-19 outbreak, branding in the education sector has moved more to digital media platforms. Marketing management in universities has made a lot of use of digital media, because now it has become a trend in all businesses around the world including other higher education institutions. Frequently, students use social media to find information about universities before getting the coveted university. The collaborative and engaging nature of social media provides an opportunity to stabilize educational control because the communication platform is built on the opinions and experiences of students and other stakeholders  \n[28] .  \nUniversity branding using social media is one of the marketing tools, which will encourage and promote the image of universities and higher education institutions in this competitive era. Therefore, the current study will try to explain how private universities can continue to make efforts to improve the quality or quality of education for students. The results of research conducted by [37] show that during the Covid-19 pandemic there has been a change in the implementation of the learning process, which was originally carried out directly on campus, turned into online learning (on the network), including an increase in the use of technology.  \nDuring the Covid-19 pandemic, it has had a proportional impact on customer satisfaction and customer loyalty and has also modified the way people do things and has changed the way they view certain things, especially in this case students are limited in their learning activities on campus. Factors such as consumer beliefs, perceptions, behaviors, and attitudes have been altered by the crisis during the pandemic. This has caused customers to be less enthusiastic about the trust factor among brands. This does not leave students unaffected by the crisis, as their studies, their planning and other schedules have been hampered due to the pandemic. For this aspect, universities or colleges have challenges to achieve the satisfaction and level of trust of students and other stakeholders, as well as lo","cbCaipB2BZo5whHS","https://ap.wps.com/l/cbCaipB2BZo5whHS","pdf",478631,12,"English","# Introduction\n## Pandemic-driven changes in higher education learning\n## Digital media and social media in university branding\n## Branding challenges: satisfaction, trust, and loyalty\n## Service quality and brand image","[{\"question\":\"What challenge did private higher education face during the pandemic?\",\"answer\":\"Private higher education struggled to sustain performance as the pandemic contributed to a decrease in new student admissions and disrupted campus-based learning activities.\"},{\"question\":\"How does university branding change after the Covid-19 outbreak?\",\"answer\":\"University branding shifts more toward digital media platforms, with social media becoming a key tool for reaching prospective students and influencing their decisions.\"},{\"question\":\"What factors are linked to building student trust and brand performance?\",\"answer\":\"Student satisfaction and trust are strengthened through social media interaction and also through perceived service quality and the facilities students observe via platforms such as Facebook.\"}]","Post Pandemic: How Private Higher Education Reshapes - University Branding | PDF"]