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\nSection: Literature, Linguistics & Criticism   \nPublished in Nairobi, Kenya by Royallite Global.  \nVolume 6, Issue 2, 2022  \nArticle Information  \nSubmitted:9th August 2022  \nAccepted: 5th October 2022  \nPublished: 14th October 2022  \nAdditional information is available at the end of the article  \n[https://creativecommons](https://creativecommons). org/licenses/by/4.0/  \nISSN: 2520-4009 (Print)  \nISSN: 2523-0948 (Online)  \nTo read the paper online, please scan this QR code  \nHow to Cite:  \nOduor, V. O., Omuteche, J., & Yenjela, D. W. (2022) . Popular culture, contemporary trendsand social identities in Kenyan youth fiction. Nairobi Journal of Humanities and Social Sciences, 6(2). Retrieved from [https://](https://)[ ](https://)[royalliteglobal.com/njhs/article/](royalliteglobal.com/njhs/article/)[ ](royalliteglobal.com/njhs/article/)[view/912](view/912)  \nPopular culture, contemporary trends and social identities in Kenyan youth fiction  \nVincent Odhiambo Oduor1, Jairus Omuteche2 & David W. Yenjela3  \n1,2 Department of Language and Literature Education, Masinde Muliro University of Science and Technology, Kenya  \n3 Department of Linguistic and Literature, SEKU, Kenya [Correspondence: oduorvin@yahoo.com](Correspondence: oduorvin@yahoo.com)  \n [https://orcid.org/0000-0003-0699-7377](https://orcid.org/0000-0003-0699-7377)  \nAbstract  \nThis article examines the extent to which contemporary popular cultural trends influence the formation of social identities among the youth. In light of this, the study addresses the question of intergenerational sexual relationship, the psycho-social impact of technoculture on youth identity formation and how HIV/ AIDS discourse is used to (re)construct sexual behaviour. The study is informed by the idea that youths are always among the first to experience, first-hand, the problems and possibilities of the successive waves of technical and economic modernization sweeping through capitalist societies (Willis, 2003) . At the sametime, youths are seen as a part of society that is most likely to engage in the process of cultural borrowing which is disruptive of the reproduction of traditional cultural practices, from modes of dress to language, aesthetics and ideologies (Heaven & Tubridy, 2002) . This is bound to affect their identity formation. The study is qualitative, involving close reading of Elizabeth Kabui’s Was Nyakeeru my Father (2014), Florence Mbaya’s Sunrise at Midnight (2014), Bill Ruto’s Death Trap (2005), Carolyne Adalla’s Confessions of an Aids Victims (1993), Moraa Gitaa’s The Shark Attack (2014) and Kingwa Kamencu’s To Grasp at a Star(2005). The analysis is guided by postmodern literary theory in the process of its enquiry.  \nKeywords: consumption, identity, popular culture, technoculture, postmodern  \n© 2022 The Author(s) . This open access article is distributed under a Creative Commons Attribution (CC-BY-NC-SA) license.  \nPage 48  \nPublic Interest Statement  \nThis study unravels young people’sadoption and consumption of imported culture and technology in the 21st Century and how this impacts on their identity formation. This article therefore addresses the issues of technology consumption (technoculture) in shaping identities, inter-generational sexual relationships, and HIV-AIDS discourses.  \nIntroduction  \nThis paper unravels how young people adopt and consume imported culture and technology in the 21st Century and how this impacts on their identity formation. The study borrows from Shield’s argument that, in direct contrast to the class based youth cultures of the past, contemporary cultures of the youth are more fleeting, transitional and organized around individual lifestyle and consumption choice. Conversely, they are more likely to be typified by a ‘postmodern persona’ or by ‘multiple identification’ (Shields, 1992) . The study begins by investigating how contemporary HIV/AIDS discourse is used to (re)construct sexua","cbCaibSAg9uieMgc","https://ap.wps.com/l/cbCaibSAg9uieMgc","pdf",398471,15,"English","# Abstract\n# Keywords\n# Introduction","[{\"question\":\"What influence do contemporary popular cultural trends have on Kenyan youth identities?\",\"answer\":\"The article examines how contemporary popular cultural trends affect the formation of social identities among youth, especially through cultural borrowing and changing practices.\"},{\"question\":\"Which themes does the study investigate regarding youth relationships and identity formation?\",\"answer\":\"It investigates intergenerational sexual relationships, the psycho-social impact of technoculture, and how HIV/AIDS discourse is used to (re)construct sexual behaviour.\"},{\"question\":\"What research method and theoretical approach does the article use?\",\"answer\":\"The study uses qualitative close reading of selected youth fiction texts and applies postmodern literary theory to guide the analysis.\"}]","Popular culture, contemporary trends and social identities in Kenyan youth fiction - Abstract, Keywords, Introduction | PDF",1792669256,23]