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SUSTAINABLE DEVELOPMENT  \nEmirhan Halmiev1, Ivalena Valcheva2  \n1Student, Konstantin Preslavski University of Shumen, [2520160022@shu.bg](2520160022@shu.bg)[ ](2520160022@shu.bg)[2](2Assist. prof. PhD)[Assist. prof. PhD](2Assist. prof. PhD), Konstantin Preslavski University of Shumen, [i.valcheva@shu.bg](i.valcheva@shu.bg)  \nAbstract  \nThis study analyzes the tourism potential of the town of Popovo in the context of regional development and sustainable tourism. The cultural-historical, natural and socio-economic resources of the destination are studied. Through SWOT analysis, key advantages and limitations, as well as development opportunities, are identified. The main conclusion is that through strategic branding and integrated tourism products, Popovo can be positioned as an attractive niche destination.  \nKeywords: tourism, cultural heritage, sustainable development  \nPopovo Municipality falls within Targovishte District, which is in Northeastern Bulgaria. Within the administrative-territorial borders of the municipality include 35 populated aras (34 village and only administrative center Popovo is the only city)  \nAn old legend states, that todays Popovo was founded by a priest, who settled down with his family near a river, on a meadow, surrounded everywhere with centuries old forests. By uprooting the forest, he created arable land. One fall, the snow rained early and a small Turkish army got caught by it, which forced them to spend the winter in the priests properties. During the spring the army made it to Tzarigrad, the Sultan wanted to see the priest. He went together with his sons on a bullock cart, which was loaded with agricultural implements. The Sultan asked him how he was able to keep both his family well-fed and his troops, the priest just pointed towards his loaded bullock cart and his sons.  \nThe Sultan sent him with gifts and a promise to live freely, wherever he has established himself. The priest became well known and many people went to visit him, some even built houses next his. That’s how Popköy came to be (The Priest Village) .  \nThe village name is mentioned for the first time in a ottoman tax register from 1524 by the name Evrenos village, Culfal Faqeeh or Pop Alagyoz and these name are used for a long period of time. It later becomes known as Popköy ( PopovoVillage), also being known as Kara Lom ( Black Lom) .  \nCurrently in Popovo the main sectors developed are sewing enterprises, agriculture and processing of agricultural products, the service sector, state and municipal services and companies, as well as several industrial enterprises operating to varying degrees. In recent years, work has been done to develop tourism, using the favorable location of the city compared to other larger settlements, the natural features of the region and its cultural wealth [1] .  \nThe more famous and interesting for visiting tourist attractions in Popovo and nearby surrounding are:  \n-The Orthodox church \"St. Archangel Michael\" in Popovo was built in 1863 with the assistance of Midhat Pasha and the Ruse Governor and consecrated in 1880. The church is restored into its current state in 1975. During communist regime it was converted into a Russian-Turkish war museum. In the year 2000 its once again converted back into a functioning church. An almost revivalist complex, consisting of a neat white church with beautiful frescoes, a bell tower, a stone fence and a quiet, pleasant courtyard with vines, a fountain, flowers and memorial plaques and graves of priests and fallen Russian soldiers.  \nFig. 1 and 2 Orthodox church \"St. Archangel Michael\"  \n- Kovachevsko Kale is located about 7 km west of the center of Popovo. The fortress is located in a small valley formed by the confluence of its northwestern tributary - Chepez Dere - into the Kovachevska River. The city, together with the powerful fortress wall, was built between 308 and 324 AD during the reign","cbCaiqcnoVAIDrMY","https://ap.wps.com/l/cbCaiqcnoVAIDrMY","pdf",1433222,"English","# Abstract\n# Tourism resources and destination context\n## Administrative-territorial structure\n## Founding legend and historical naming\n# Local economy and tourism development\n## Current sectors and tourism initiatives\n# Key tourist attractions\n## St. Archangel Michael Orthodox Church\n## Kovachevsko Kale fortress\n## Monument to Tsar Boris III\n## City Garden and Holy Spring\n# SWOT-based development opportunities","[{\"question\":\"What is the main focus of the study about Popovo’s tourism?\",\"answer\":\"The study analyzes Popovo’s tourism potential in the context of regional development and sustainable tourism, examining destination resources and opportunities for improvement.\"},{\"question\":\"Which analytical method is used to identify advantages and limitations?\",\"answer\":\"A SWOT analysis is used to identify key strengths, limitations, and development opportunities for Popovo’s tourism development.\"},{\"question\":\"What approach is proposed to improve Popovo’s tourism positioning?\",\"answer\":\"Strategic branding and integrated tourism products are highlighted as the main means to position Popovo as an attractive niche destination.\"}]","POPOVO - “THE WHITE TOWN”: TOURISM POTENTIAL AND OPPORTUNITIES FOR SUSTAINABLE DEVELOPMENT | PDF",23]