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It explains why marketers target children and how districts may view corporate arrangements as fundraising or goodwill. The brief outlines seven categories of typical commercial activities in schools and supplies model legislative language. 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It also links marketing activities to psychological, health-related, and academic harm.",{"name":119,"@type":110,"acceptedAnswer":120},"What does the brief propose for regulating commercial activities in schools?",{"text":121,"@type":113},"It identifies seven categories of school commercial activities and provides model legislative language. It presents three policy tool types: mandates, balancing tests and regulatory requirements, and process-based reform.","https://schema.org",{"og:url":83,"og:type":124,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":126,"canonical":83},"index,follow",{"doc_id":128,"site_id":62},583400,1792230789,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":92,"user_avatar":133,"doc_module":4,"category_id":39,"category_name":40,"doc_title":65,"doc_description":67,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":34,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145,"preview_page_count":4},962084928904,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","| LEGISLATION POLICY BRIEF\u003Cbr>Policy and Statutory Responses to Advertising and Marketing in Schools\u003Cbr>Alex Molnar, Arizona State University\u003Cbr>William S. Koski, Stanford Law School Faith Boninger, Arizona State University\u003Cbr>With Shannon Hodge, Elizabeth Jansma, Zoe Palitz, and Linda Rangel, Stanford Law School\u003Cbr>January 2010 |  |  |\n| --- | --- | --- |\n| Commercialism in Education Research Unit (CERU)\u003Cbr>Mary Lou Fulton Institute and Graduate School of Education Arizona State University\u003Cbr>P.O. Box 872411, Tempe, AZ 85287- 2411 Telephone: (480) 965-1886\u003Cbr>E-mail: [epic@colorado.edu](epic@colorado.edu)\u003Cbr>[http://](http://educationanalysis.org)[educationanalysis.org](http://educationanalysis.org) | Education Policy Research Unit (EPRU)\u003Cbr>Mary Lou Fulton Institute and Graduate School of Education Arizona State University\u003Cbr>P.O. Box 872411, Tempe, AZ 85287-2411 Telephone: (480) 965-1886\u003Cbr>E-mail: [epic@colorado.edu](epic@colorado.edu)\u003Cbr>[http://](http://educationanalysis.org)[educationanalysis.org](http://educationanalysis.org) | Education and the Public Interest Center (EPIC)\u003Cbr>School of Education, University of Colorado Boulder, CO 80309-0249 Telephone: to (303) 447-EPIC\u003Cbr>Fax: (303) 492-7090\u003Cbr>Email: [epic@colorado.edu](epic@colorado.edu)[ ](epic@colorado.edu)[http://epicpolicy.org](http://epicpolicy.org) |\n| ● Suggested Citation:\u003Cbr>Molnar, A., Koski, W.S., & Boninger, F. (2010). Policy and Statutory Responses to Advertising and Marketing in Schools. Boulder and Tempe: Education and the Public Interest Center & Commercialism in Education Research Unit. Retrieved [date] from [http://epicpolicy.org/publication/policy-and-statutory](http://epicpolicy.org/publication/policy-and-statutory) |  |  |\n\nThis Legislation Brief was made possible in part by funding from Consumers Union.  \nPolicy and Statutory Responses to Advertising and Marketing in Schools  \nAlex Molnar  \nArizona State University  \nWilliam S. Koski  \nStanford Law School  \n&  \nFaith Boninger Arizona State University  \nExecutive Summary  \nIt’s easy to imagine students at Charter Oak High School feeling lucky as they approached the massive halfpipe set up outside the school for today’s special program, the Xbox 360 Anti-Gravity Tour.  \nSponsors must have felt lucky also: in January 2009, The National Sports Forum honored the Xbox 360 AntiGravity Tour as one of the top three marketing ideas of 2008.  \nAccording to a press release from producer ASA Entertainment, the Tour “…visited high schools across the country with an action sports exhibition that prominently delivered the Xbox message and created opportunities for immediate hands-on interaction with their Xbox 360 gaming consoles. Capturing the youth's attention where they live- in school - was an innovative way to zero in on their core audience. This fresh marketing strategy helped additional Tour sponsors further their brand initiatives as well.” 1  \nAlthough Americans have generally come to accept a world filled with advertising, school-based advertising remains a matter of public concern. Since the 1980s public policy has generally favored relaxing regulatory restrictions on business activities, including advertising. This largely unregulated environment, coupled with insufficient public funding for education, has helped erode barriers to marketing in schools.  \nIt is easy to understand why marketers would target children. They influence their parents‘ spending, they spend a lot of money themselves, and when they develop preferences for brands in childhood, their loyalty often lasts a lifetime. Because children spend so much time in schools, corporations pursue access to them there through a variety of strategies, including returning a share of profit on product sales, offering free sponsored ―educational materials‖ to teachers, and awarding prizes to students or schools  \nfor participating in corporate-sponsored contests. For their part, school districts, especially those facing higher costs and shrinkin","cbCaivbhnzDdEPCk","https://ap.wps.com/l/cbCaivbhnzDdEPCk","pdf",805735,89,"English","# Executive Summary\n## Public concern and policy context\n## Why marketers target children\n## Harms and limits of benefits\n## Legislative categories of school commercial activities\n## Policy tools and statutory options","[{\"question\":\"Why does the brief argue that school-based advertising is a public concern?\",\"answer\":\"It argues that, despite general acceptance of advertising, school advertising raises public concerns because policies since the 1980s have favored deregulation while education funding has been insufficient, lowering barriers to marketing in schools.\"},{\"question\":\"What harms does the brief associate with corporate marketing activities in schools?\",\"answer\":\"It states that students can be harmed when time is diverted from academics and when “learning” activities teach children to be uncritical, loyal consumers of branded products. It also links marketing activities to psychological, health-related, and academic harm.\"},{\"question\":\"What does the brief propose for regulating commercial activities in schools?\",\"answer\":\"It identifies seven categories of school commercial activities and provides model legislative language. It presents three policy tool types: mandates, balancing tests and regulatory requirements, and process-based reform.\"}]","Policy and Statutory Responses to Advertising and Marketing in Schools | PDF",1792047045,224]