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It argues for placing the salesman up front in advertising copy, then shifts into a lyrical and historical overview of photoengraving and news photography from early inventions to the tabloid era, describing photographers’ roles, equipment, workflows, and four major assignment categories. 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does the text suggest putting the Phoenix salesman at the front of advertisements?","Question",{"text":113,"@type":114},"It explains that bringing the salesman into the advertising message strengthens the communication, and the publication prefers featuring the Phoenix salesman up front where he belongs.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"What historical shift made photographic news illustrations more effective?",{"text":118,"@type":114},"The text credits the period around 1920, when tabloid or picture newspapers grew, with newspapers quickly adopting full pages of photographs.",{"name":120,"@type":111,"acceptedAnswer":121},"How does the text categorize news photography assignments?",{"text":122,"@type":114},"It states news photography falls into four broad divisions: fast-breaking news assignments, sports and competitions, special assignments, and routine assignments that make up most 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good reason.  \nYou've seen advertising in which a sentence(usuallynear the end of the last paragraph)reads:\"See ourlocal representative,\"\"Representatives in principalcities,\"or some similar reference.  \nIt's a good idea to bring the salesman into the adver-tising message.We're borrowing the thought from thosewho borrowed it from somebody else.But we prefer aswitch on the usual formula.We're putting the Phoenixsalesman up front—where,we think,he belongs.  \nHe's an important man to us,and to organizations inhis territory.He's a capable gentleman.He has a greatstore of glass packaging experience to draw on ...and,one and all,he's a fine,friendly fellow.  \nThe Phoenix salesman is no end-of-the-paragraphman where we are concerned.In our book,he's like theproduct he sells—tops.  \nPHOENIX METAL CAP CO.  \n2444 W.Sixteenth St.,CHICAGO  \n3720 Fourteenth Ave.,BROOKLYN  \nElurJaoln  \nUnited Press.  \n# Th'Kid's in Trouble\n\nAny time you listen to a seductive blonde charmer you're likely to get your head knocked off.Other kids in other troubles,Pages 10 and 11.  \n# PHOENIX FLAME\n\nPress Edition  \nLight disperses the silverOf film in the shadowAnd memory is trappedIn the blinle of an eyelash;The kiss,the laugh,the poised hoofAre framed in the square of an instant.  \nSullivan.  \nTHE WILD-HAIRED ACROBAT,flitting from thence to whence with a mysteriousblack box attached to a chrome-plated stew pan with an egg in it,isn't crazy...although it might help.He's a press photographer.A man of lightning-likereflexes,unrestrained energy,insatiable curiosity,and a diplomat who never takesanything but “yes”for an answer.Loved by imovie star,politician,and notorietyseeker.Hated by those who run afoul of the law.Feared by the playboy out onthe town and caught in a jam.  \nFrom a dumb guy,who once tagged along after a reporter,he has developedinto a key man in the production of a newspaper.And he has more “readers”than a star reporter,columnist,or feature writer.More,perhaps,than a cartoonist...if such a thing is possible.  \nThe outstanding development of the century,in newspaper and allied fields,is photoengraving.Daguerre invented photography in 1839—a remarkableachievenent.But it was not until forty years later that a process was perfectedwhereby photographs could be reproduced in printing on newsprint.Even thenthe use of photographic illustrations by newspapers was casual and uninspired  \n(  \nuntil the year 1920.Then came the tabloid,or pic-ture newpapei,and with it the realization that Con-fucius had been right 10,000 pictures ago.Full sizenewspapers quickly fell into step with full pages ofphotographs.  \nThe news photographer of the 1920s was a nui-sance and a menace with the blinding glare and chok-ing smoke of the fash powder required for indoor ornight photographs.He smoked up the drapes andcurtains,streaked walls,scared the hell out of every-  \nbody,and sometimes seriously burned himself.But he usually managed to gethis pictures and sneak out of the house under cover of the smoke screen before hisdepredations were discovered.  \nThe flashbulb appeared in 1931,to be followed shortly thereafter with a syn-chronizer which tripped the shutter at the exact moment the bulb flashed.Thismeant better lighted pictures,faster action,and fewer failures.Now the photog-rapher had little more to do than fend off the blows of people who didn't wanttheir pictures taken.They get less and less every year.  \nNews photography falls into four broad divisions:First,the fast-breakingnews assignment such as fire,murder,suicide,and traffic accidents when thecameraman must be on the scene minutes after the incident occurs.Second,sportsand competitions where fast-moving action frequently requires that the cameramananticipate what is going to happen before the fellow makes it happen.Third,special assignments such as fas","cbCairqzyimXztyf","https://ap.wps.com/l/cbCairqzyimXztyf","pdf",2168465,24,"English","# Th'Kid's in Trouble\n# PHOENIX FLAME\n## Press Edition\n## News photography divisions\n## Equipment and workflow","[{\"question\":\"Why does the text suggest putting the Phoenix salesman at the front of advertisements?\",\"answer\":\"It explains that bringing the salesman into the advertising message strengthens the communication, and the publication prefers featuring the Phoenix salesman up front where he belongs.\"},{\"question\":\"What historical shift made photographic news illustrations more effective?\",\"answer\":\"The text credits the period around 1920, when tabloid or picture newspapers grew, with newspapers quickly adopting full pages of photographs.\"},{\"question\":\"How does the text categorize news photography assignments?\",\"answer\":\"It states news photography falls into four broad divisions: fast-breaking news assignments, sports and competitions, special assignments, and routine assignments that make up most work.\"}]","PHOENIX FLAME - Th'Kid's in Trouble | PDF",1790675856,37]