[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-en-105":3,"doc-seo-181457-105":59,"doc-detail-181457-en":131},{"code":4,"msg":5,"data":6},0,"success",[7,13,18,23,28,33,38,43,48,51,55],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},1,"Document","Story & Novel",90,"story-novel",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":16,"slug":17},2,"Literature",80,"literature",{"id":19,"doc_module":4,"doc_module_name":9,"category_name":20,"show_sort_weight":21,"slug":22},4,"Exam",70,"exam",{"id":24,"doc_module":4,"doc_module_name":9,"category_name":25,"show_sort_weight":26,"slug":27},5,"Comic",60,"comic",{"id":29,"doc_module":4,"doc_module_name":9,"category_name":30,"show_sort_weight":31,"slug":32},6,"Technology",50,"technology",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":36,"slug":37},7,"Healthcare",40,"healthcare",{"id":39,"doc_module":4,"doc_module_name":9,"category_name":40,"show_sort_weight":41,"slug":42},8,"Research & Report",30,"research-report",{"id":44,"doc_module":4,"doc_module_name":9,"category_name":45,"show_sort_weight":46,"slug":47},9,"Religion & Spirituality",20,"religion-spirituality",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":49,"show_sort_weight":46,"slug":50},"World Cup","world-cup",{"id":52,"doc_module":4,"doc_module_name":9,"category_name":53,"show_sort_weight":52,"slug":54},10,"Lifestyle","lifestyle",{"id":56,"doc_module":4,"doc_module_name":9,"category_name":57,"show_sort_weight":24,"slug":58},19,"General","general",{"code":4,"msg":60,"data":61},"ok",{"site_id":62,"language":63,"slug":64,"title":65,"keywords":66,"description":67,"schema_data":68,"social_meta":124,"head_meta":126,"extra_data":128,"updated_unix":130},105,"en","payback-brand-guidelines","PAYBACK Brand Guidelines","","This document outlines the brand guidelines for PAYBACK, a loyalty program. It details various visual elements and campaign examples, categorizing them into 'Do' and 'Don't' sections to ensure consistent brand representation. The 'Do' section showcases approved usage in marketing materials, including advertisements featuring the PAYBACK character in positive contexts like golfing, interacting with gummy bears, and promoting special offers and advent calendars. These examples emphasize clear messaging regarding extra points and unbeatable offers. The 'Don't' section illustrates disapproved applications, highlighting incorrect graphical treatments and inappropriate campaign concepts. The guidelines are crucial for maintaining brand integrity and effective communication across all platforms. The document also includes a visual of the PAYBACK mascot playing a violin, suggesting creative freedom and emotional expression within brand constraints, alongside the brand logo which serves as a consistent identifier. It emphasizes adherence to specific visual and communicative standards to foster brand recognition and customer engagement.",{"@graph":69,"@context":123},[70,84,106],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,79,82],{"item":74,"name":75,"@type":76,"position":8},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":9,"@type":76,"position":14},"https://docshare.wps.com/document/",{"item":80,"name":57,"@type":76,"position":81},"https://docshare.wps.com/document/general/",3,{"item":83,"name":65,"@type":76,"position":19},"https://docshare.wps.com/document/payback-brand-guidelines/181457/",{"url":83,"name":65,"@type":85,"image":86,"author":91,"headline":65,"publisher":94,"fileFormat":97,"inLanguage":63,"description":67,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":87,"@type":88,"width":89,"height":90},"https://docshare.wps.com/thumbnails/payback-brand-guidelines/181457.png","ImageObject",300,407,{"name":92,"@type":93},"Sarah ","Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-10-21","2026-09-02",true,{"@type":102,"interactionType":103,"userInteractionCount":105},"InteractionCounter",{"@type":104},"ViewAction",12,{"@type":107,"mainEntity":108},"FAQPage",[109,115,119],{"name":110,"@type":111,"acceptedAnswer":112},"What is the purpose of these PAYBACK brand guidelines?","Question",{"text":113,"@type":114},"The purpose of these guidelines is to ensure consistent and effective brand representation across all marketing and communication materials for the PAYBACK loyalty program.","Answer",{"name":116,"@type":111,"acceptedAnswer":117},"What distinguishes the 'Do' section from the 'Don't' section in the guidelines?",{"text":118,"@type":114},"The 'Do' section provides examples of correct and approved ways to use the PAYBACK brand elements and campaign concepts, while the 'Don't' section illustrates incorrect or disapproved applications.",{"name":120,"@type":111,"acceptedAnswer":121},"Are there specific examples of approved marketing materials mentioned?",{"text":122,"@type":114},"Yes, the guidelines include approved examples such as advertisements featuring the PAYBACK character in scenarios like golfing, offering gummy bears, promoting special offers, and advent calendars, all designed to convey positive messages about extra points and savings.","https://schema.org",{"og:url":83,"og:type":125,"og:title":65,"og:site_name":95,"og:description":67},"article",{"robots":127,"canonical":83},"index,follow",{"doc_id":129,"site_id":62},181457,1790640529,{"code":4,"msg":5,"data":132},{"doc_id":129,"user_id":133,"nickname":92,"user_avatar":134,"doc_module":4,"category_id":56,"category_name":57,"doc_title":65,"doc_description":67,"doc_content":66,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":105,"is_deleted":4,"is_public":8,"is_downloadable":8,"audit_status":8,"page_count":139,"language":140,"language_code":63,"site_id":62,"html_lang":63,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":67,"update_tm":144,"read_time":145},962085320529,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","cbCaip8vPpTpzPoR","https://ap.wps.com/l/cbCaip8vPpTpzPoR","pdf",6284567,58,"English","# Visual Communication Standards\n## Approved Campaign Examples\n## Disapproved Campaign Examples\n## Brand Logo Usage","[{\"question\":\"What is the purpose of these PAYBACK brand guidelines?\",\"answer\":\"The purpose of these guidelines is to ensure consistent and effective brand representation across all marketing and communication materials for the PAYBACK loyalty program.\"},{\"question\":\"What distinguishes the 'Do' section from the 'Don't' section in the guidelines?\",\"answer\":\"The 'Do' section provides examples of correct and approved ways to use the PAYBACK brand elements and campaign concepts, while the 'Don't' section illustrates incorrect or disapproved applications.\"},{\"question\":\"Are there specific examples of approved marketing materials mentioned?\",\"answer\":\"Yes, the guidelines include approved examples such as advertisements featuring the PAYBACK character in scenarios like golfing, offering gummy bears, promoting special offers, and advent calendars, all designed to convey positive messages about extra points and savings.\"}]","PAYBACK Brand Guidelines | PDF",1788344778,89]